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Marketing Calendar Days After Client Sample Real Estate Agent Listing Presentation

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Marketing Calendar Days After Client Acceptance Hiring agreement Market analysis Features list Prep-for-Sale consultation Legal disclosures Keys Prep. listing info. Post MLS Ordr lockbox; sign Sched. “Caravan” and/or Broker’s Tour Submit for “Press Release,”HB Mag., Homefinder* Prep. DM campaign Digital media & Property Collateral Internet placement Prep for Open House Preparation Mktg. Event/Milestone Recurring checkpoint Dir. Mail: “Just Listed…” Newsletter campaign FT Offc “Caravan” Open House Broker’s Tour Flyer drop: “Open House” (neighborhood) Flyer drop: “Open House” (neighborhood) Open House Org Cnty Reg: “Open House Sunday” Targeted Outbound calls / email Open House Targeted Dir. Mail: “Just Listed / Open House” Open House eNewsletter campaign * “HomeFinder,” Press Releases, & Home Buyer Magazine placement subject to space availability Targeted Dir. Mail: “Featured listing…” “ Homefinder” (projected) Targeted Outbound Calls Targeted Outbound Calls Targeted Outbound Calls 4 3 2 1 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0

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