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“Which Agent?” <ul><li>Ability to Generate Sample Real Estate Agent Listing Presentation

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“Which Agent?” Ability to Generate Demand Marketing approach -“Buyer Delivery” vs. “Seller Delivery” -Retail vs. Wholesale approach Team selling -Corporation vs. Franchise -Hallmark Escrow -Assurance Capital -First SouthWestern Title - Over 2000 agents -Over 30 networked offices Database / Target Marketing “ Buyer Delivery System” Inbound Call Capture & Reporting Target Marketing Outbound call targeting Sneak Previews $4.3 M Advertising Budget Over 6,000 buyer calls Monthly! (Compare to approx. $300,000 to $400,000 yearly for independently owned/operated offices.) Marketing/Advertising Leadership $4.3 M in advertising -OCRegister -LATimes -Long Beach Press Telegram -North County News -South County News -Coastal Living -The Daily Pilot -Grunion Gazette -Irvine World News -Sun Newspaper -Sun Post -PennySaver First Team HomeBuyer’s Magazine Distinctive Homes Magazines Technology / Exposure Virtual tours Video “Home Stories” Digital Media Client Portal Sneak Previews MLS Internet -First Team Web Site -OCRealEstateZone.com -Realtor.com - - Secondary Sites -HomeSeekers.com -Homes.com -Homestore.com -RealEstateEspanol.com -LATimes.com -OCRegister.com -AOL.com (AOL Real Estate) -realestate.msn.com -ca.realtor.com -DigitalCity.com -Excite.com -WorldProperties.com -Homes.WSJ.com -NBC4.tv -Netscape.com

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