Webinars, webcasts and screencasts are many things to many different people. Are webinars for your business? The answer may not always be 'yes'. The fact is, it does work for a lot of businesses; when it is put together and leveraged properly it can really help you grow your audience and leads, as well as build your digital ecosystem. Ask yourself: are you delivering value and creating an ROI for your business with Webinars? Are you defining your digital leadership with webinars for your business? Wait. What?!? A webinar on webinars? Yes! The challenge comes down to how can it work with your business online - for sales, for information, for awareness. Whatever you decide, webinars can help you build ROI into all of your online activities. Want to know how you can start to make it work for you and your business? Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Webinars. For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using webinars more effectively. I will show you these 3 Simple Things: The Tools you can use to host and use webinars for your audience The Process to build your sales and leads based activity with webinars The Knowledge needed to fully connect Webinars with your own digital ecosystem Questions? Please email me: doyle@thedigitaldelusion.com Grow Your Business With Webinars. Download your own digital discovery to measure your digital leadership http://thedigitaldelusion.com/digital-discovery-self-assessment/ bit.ly/digitaldiscovery Find out what events are coming up next: Events page http://thedigitaldelusion.com/digital-delusion-events/ http://bit.ly/events1999

1. Wonderful Webinars
www.thedigitaldelusion.com
Doyle Buehler
@doylebuehler

2. The Tools, The Process, The Knowledge
Welcome to D-School
WEBINARS
• What we’ll cover
• Why Webinars & Why For Your Business?
• Developing a Strategy & Making It Work
• Tools & Resources
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]

3. Hello, My Name is…
Doyle Buehler
•Business Entrepreneur since 2002
•MBA (2002, Leadership)
•2 start-up businesses in the online ecommerce consumer market; fastest growing
company in Canada; Canadian Innovation Award, multiple US patents.
•Educator – teach Commerce, Business Planning & Entrepreneurship
•Providing Coaching, Management & Consulting to businesses
•Considerable time working on the “inside” of Marketing Agencies, along with
major Fortune 500 clients, putting the pieces together.

5. 3 Simple Steps
1. The Knowledge
2. The Process
3. The Tools

6. The Knowledge

7. Why Webinars?
• Building Your Digital Leadership
– Influence
– Authority
– Knowledge
• Educating & Informing
• Content Creation (your content explosion!)
• Sales, Leads & Contacts

8. • Strategy – WHY?
• What are you “about”?
• What is your value (WIIFM)?
• How Webinars “fit” across your digital
ecosystem?
• Your Content Strategy – WHAT?
• Your Stories
• Your Value
• Conveying your value & stories
• Your Customer Personas

9. What Are YOU Going To “TALK”
About?

10. What Do You DO with Your Audience?
How To Explode Your Content With A
Webinar? See Slide #24

11. Your CONTENT Drives
Your Audience
• What is YOUR Original Content?
– Not all sales
– Your Business Value
– WIIFM? “What’s In It For Me”
• Where is your Digital Leadership?

12. Are You Missing 67% of
Your Market?
• The people that are perfect, ideal clients for
you can be broken down into the following
percentages:
• 3% - ACTIVELY SHOPPING
• 7% - OPEN TO YOU
• 30% - AWARE FOR FUTURE
• 30% - UNCONSCIOUS
• 30% - NO

13. Why Do People Organise Webinars?
http://e3webcasting.com/top-7-webinar-statistics-you-should-know/

14. http://www.on24.com/

15. http://www.on24.com/

16. http://www.on24.com/

17. How To Select A Webinar
Platform
1. Webinar software Cost & ROI
2. Traffic/user capabilities
3. Session Recording
4. Marketing Capabilities
5. Landing page creation
6. Communications & Follow-through
7. Detailed Statistics
8. Other Options
– Payment Gateway for Paid session
– Integration with existing software – infusionsoft,
mailchimp, CRMs, etc.

18. What Your Webinar
Platform Needs
1. Registration or Opt-in Page
2. Way to Capture Registrations & Emails
3. Platform
4. Back-up plan to record webinar
5. Presentation & Creation software
6. Method for “offers” or next steps
7. Follow up with emails/contact

19. Webinar Platforms
• ON24 http://www.on24.com/
• GotoWebinar/Meeting
• Anymeeting
• WebinarJam
• Google Hangouts
• Click Meeting

20. The Process

21. NOT just a leads platform, but
an Education platform

22. Webinar Structure
• Focus on Learning/Experience/Information
• Dynamic
• Less time “primping” about how awesome
you are
• Less pitch – more filling

23. INFLUENCE To ACTION
• Move your
attendees to your
own lists and own
pages.
• Not about
“engagement”
• About Digital
Leadership &
INFLUENCE

24. Content Process – How TO EXPLODE
Your Content With a Single Webinar
1. Run your Webinar
2. Record video and post to Youtube
3. Use the recorded video as a prerecorded webinar
4. Use the recorded video as part of your training program
5. Record (or separate) audio and post as a podcast/audio file on
soundcloud.com or itunes
6. Use your presentation and post to Slideshare.com
7. Write a blog post and embed the video, audio and slideshare
presentation
8. Use the individual slide images as branded images on your
visual social channels – instagram, Facebook, Twitter
#9 SHARE! SHARE! SHARE!

25. Webinar Mistakes
1. What is your topic? Did you pick the correct one for your
audience?
2. Are you marketing your webinar?
3. Do you deliver on your promise?
4. Is it just a pitch fest?
5. Is it focused or wandering?
6. Too much information?
7. How is the timing?
8. Is there a reason to stay till the end?
9. Have you tested – EVERYTHING?
10. Did you follow-up

26. The Tools

27. The Best Tools
• Social & sharing
• Q & A
• Surveys
• Polling
• Chats
• Collaboration
• White boards

28. What to Avoid
• Excessively long webinars
• All fluff and no substance
• Not just about sales – about people entering
your long-term sales funnel
• Don’t be boring!

29. A Few Last Words
• Consistently deliver your value
– Educate
– Inform
– Delight
• Insights – Insights – Insights!
– See what is working and what is not
• DON’T HARD SELL – INFLUENCE TO
ACTION
• Your Value & Your Content? HOW do
you deliver it?
• Your ROI? WHERE is the Money?
Move your fans to your own lists and
own pages.

30. Resources
• http://e3webcasting.com/top-7-webinar-statistics-
you-should-know/
• http://www.socialmediatoday.com/content/w
ebinar-attendee-and-registration-statistics-infographic
• http://www.on24.com/resources/resource-center/
• Upcoming Webinar Events
http://bit.ly/events1999

31. Download the
Free eBook NOW
From
www.thedigitaldelusion.com/2
)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

32. D-School is Coming Soon!
Stay in touch so you can be the first to get the inside track
Join My Next Webinar
Wednesday
“Website Whimsey”
http://bit.ly/websites1999
“Just because everyone can build their
own website…
doesn’t mean that they should.”

33. What’s Next?
• Let’s connect! Linkedin, Twitter, Facebook –
Search ‘Doyle Buehler’
• Need any Tips? Please email me with ANY
questions doyle@thedigitaldelusion.com
• Call me 0413106880
Thank Your For Attending!

34. Are Your Ready to
“Click To Save The World”
Get your own 7-Point Digital Self-
Assessment
http://bit.ly/digitaldiscovery