Building Your Digital Genius With Your Mobile Phone & iPhone - Your Digital Strategy Mobile Marketing Department - Non Surgical Symposium 2019 Doyle Buehler
This document discusses how developing digital skills and storytelling abilities ("digital genius") is important for business success. It argues that the digital age provides both opportunities and challenges for businesses to reach customers. While access to billions of potential customers worldwide is powerful, competition is also fierce. The document provides advice on developing digital strategies focused on understanding personas, telling stories, using various mobile tools, and gaining visibility and relationships through content. Developing one's "digital genius" is presented as key to helping businesses grow and scale in today's digital environment.
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Building Your Digital Genius With Your Mobile Phone & iPhone - Your Digital Strategy Mobile Marketing Department - Non Surgical Symposium 2019 Doyle Buehler
2. Isn’t it cool - It’s the greatest time
in history, as we have access to
literally billions of people around
the world.
@doylebuehler
3. It’s also the worst time in history,
because we have access to… literally
billions of other people around the
world. Competition is fierce;
…you’re 1 click away from disaster
& local businesses are NOT immune
@doylebuehler
4. It’s never been easier to
get your story out there,
but it’s the hardest time
because there is so
much more noise out
there
HOW do you GROW?
@doylebuehler
5. A website by itself doesn’t work -
most of them are just brochures.
Build a website and no one shows up,
SEO doesn’t really work anymore, the
confusion for traffic. People going to
your website and nothing happens - is
the website a problem or is it traffic,
which ads should I buy…? If your
toolbox only has a hammer, every
problem is a nail, content marketing
for ‘free’ traffic...takes 6-12 months,
doesn’t always work. Is it the website
or is it the agency? Can’t figure out
who to blame. What’s missing from
this picture - The STORY.
@doylebuehler
6. The Hero’s journey is about
your customer, the hero of
their story.
@doylebuehler
8. *In business for 16+ years
*Built multiple tech/ecom startups
*Expanded around the world
*Top 40 Fastest Growing Company in
Canada & #1 Fastest in the State
*Agency work with Fortune 100 Co’s
*Run a Global Strategic Digital Consultancy
Strategy & Storytelling for
the digital age.
@doylebuehler
9. Ask me later on how to get a free
copy of my NEW Book on Digital
Strategy - “#Breakthrough –
Unleash Your Remarkable Brand
Value, Influence & Authority”
Start Your Transformation
Journey
Breakthrough.Digital
10.
11. The Growth of Your
Business Depends on
You Developing Your
Digital Genius
• Being Competitive in the digital environment
• Developing New Customers Online
• Demonstrating “Digital Leadership”
• Understanding & Knowledge about what works & what doesn’t
@doylebuehler
12. You Don’t Need To Be
Albert Einstein To Be
A #DigitalGenius
@doylebuehler
13. What’s Your Digital Genius?
Skills & Leadership in Digital
Awareness&Knowledge
ofDigital
Digital Genius Zone
Clarity & Certainty –
understanding of
Digital to GROW &
SCALE within business
Thought Leader or “Guru”
Zone
Good ideas, but little
knowledge to grow/scale
within business
Disrupted Zone
Overwhelmed, confused,
non-competitive (analysis
paralysis
Technician Zone
Knows ‘tech’ but
can’t fully implement
within business
@doylebuehler
14. [going live] - practice session
1. Building confidence & topics - talk about what you’re
comfortable with
2. “Live” to keep you going - only 1 take
3. Interview your neighbour or do a selfie video and walk
around/talk about important issues/topics
4. Develop your topic, and write down notes if needed
15. Strategy, Simplified
1. Your ‘why’; digital storytelling; insiders guide to…
2. Your ‘who’; your ideal customer/audience
3. Your “what” (topics); what your audience needs to know
4. Your “how” (tools) @doylebuehler
16. What’s Your
Digital Strategy?
1.Purpose - what fits/purpose - “why”
2.Discovery - what content you need - record your ideas, tell the story,
develop a content plan or list of ideas
3.Preparation - what skills, what background, local market factors
4.Publish/push - what channels, repurpose, when
5.Action - what step do you want them to take next?
6.Analysis and amplification - what’s working and push further to larger
audiences @doylebuehler
17. Identify Your Persona
TARGET PERSONA: ___________________
Job title/Role: _______________________
Typical challenge: ____________________
Needs Gap: _________________________
Buying “position”: ____________________
What she cares about: ________________
Place your persona’s picture here and give her
a name, to help you/your content team keep
her top-of-mind. @doylebuehler
18.
19. Tools For Your Mobile Marketing Toolbox
•Audio/podcast
• Anchor
• Garageband
•Live/video
•FB/IG Live
•Snapchat
•Tiktok
•“Clips” (with captions)
•Photography
• “Stock” photo sites –
• pixabay/stockunlimited
•Visual apps
• Canva.com
• wordswag
• word art apps
•Storage for videos/logos/images
• Dropbox
• Google drive
•Topic Planning
• Trello, Basecamp
• Sites Quora.com and “the answer”
site https://answerthepublic.com/
@doylebuehler
20. [going live] - practice session
1. Building confidence & topics - talk about what you’re
comfortable with
2. “Live” to keep you going - only 1 take
3. Interview your neighbour or do a selfie video and walk
around/talk about important issues/topics
4. Develop your topic, and write down notes if needed
21. What’s Really Important?
1. Visibility creates opportunity
2. Relationships matter
3.Add value in excess of whatever you are asking for in return.
4. Content is the fuel
5. Move from online to offline
@doylebuehler
22. In the Digital Age, story
matters now more than
ever for BUSINESS.
If you have a strategy you can
tell your true story. You can
GROW your business with a
story. @doylebuehler
23. We were born to tell stories
& we intuitively know how
to listen to them, but rarely
how to tell them, or tell
them with impact.
@doylebuehler
24. The story is what gives your
customer clarity & certainty about
their future.
This is your strategy. You control the
narrative…from the palm of your hand @doylebuehler
Aspirational Open
Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world.
It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster
It’s never been easier to get your story out there, but it’s the hardest time because there is more out there
What’s the difference between Yoda & Luke Skywalker?
WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
Aspirational Open
Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world.
It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster
It’s never been easier to get your story out there, but it’s the hardest time because there is more out there
What’s the difference between Yoda & Luke Skywalker?
WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
Aspirational Open
Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world.
It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster
It’s never been easier to get your story out there, but it’s the hardest time because there is more out there
What’s the difference between Yoda & Luke Skywalker?
WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
Aspirational Open
Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world.
It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster
It’s never been easier to get your story out there, but it’s the hardest time because there is more out there
What’s the difference between Yoda & Luke Skywalker?
WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
My Journey
Story matter now more than ever
WIIFM
Don’t be the hero - be yoda
WHat I’ve seen
Who I am
Why things aren’t working the way we think they are… marketing/websites
What’s missing - the strategy
A website by itself doesn’t work - most of them are just a brochure
build a website and no one shows up, SEO doesn’t really work anymore, the confusion for traffic. People going to website and nothing happens - is the website a problem or is it traffic, which ads shoud I buy…? If your toolbox only has a hammer, every problem is a nail, content marketing for ‘free’ traffic...takes 6-12 months, doesn’t always work. Is it the website or is it the agency? Can’t figure out who to blame. - what’s mssing from the middle of this picture - the strategy.
My key message
It’s not a story about you and your amazing company
1. Who is your hero - what are they thinking and feeling 2. Writing your Hero’s journey - what do they really want - what they are telling you and not telling you 3. Mapping the digital journey
Me, today
I’ve built multiple tech startups and international companies. Top 40 fastest...
I talk with digital leaders around the worls
My agency experience, finding what’s wrong
How to start to engage with your audience to get INFLUENCE TO ACTION for people who ask great questions. This is my book. For good questions.
Author: The Book on Digital Leadership for businesses – The Digital Delusion.
On a scale of 1 to 10 – where do you stand on each axis?
My Journey
Story matter now more than ever
WIIFM
Don’t be the hero - be yoda
WHat I’ve seen
Who I am
Why things aren’t working the way we think they are… marketing/websites
What’s missing - the strategy
A website by itself doesn’t work - most of them are just a brochure
build a website and no one shows up, SEO doesn’t really work anymore, the confusion for traffic. People going to website and nothing happens - is the website a problem or is it traffic, which ads shoud I buy…? If your toolbox only has a hammer, every problem is a nail, content marketing for ‘free’ traffic...takes 6-12 months, doesn’t always work. Is it the website or is it the agency? Can’t figure out who to blame. - what’s mssing from the middle of this picture - the strategy.
Why share
There has to be a better way
We were born to tell stories - & we know how to listen to them , ,but rarely how to tell them (ancient drawings on cave wall)
Our journey
What I’m going to show you
What is a strategy - your customer/hero’s journey - bleak present and better future, and they have no idea how they get there.
Is your digital leadership affecting your business? – take the digital leadership quiz now
I’ve been in the digital space for over 15 years – taking businesses of all sizes through the paces of becoming remarkable. One of my second startups (spending $250k, but not having a real business Enterprise & Entrepreneurship: I help enterprises & entrepreneurs grow their online ecosystem, business and sales, through digital leadership
Educator: Teach Digital Strategy, Business Planning & Entrepreneurship
Author: The Book on Digital Leadership for businesses – The Digital Delusion.