1. Give users what they want,
Google will give you what you want !
By Emilie Alba - @emilie_alba
May 2013
- User Experience for Search Engine Optimization -

2. “Content
Optimization for
Online Visibility
?”
Explanation

3. Think Google !

4. To be
indexed, your
online content
strategy must be
optimized

5. The Online Customer
Experience starts on
Google Search
Engine

6. Your website
should foster
DISCOVERY…
….through visual
and inspirational
content

7. The content of your
website has to be
Informational, Educ
ational, and
Customer Oriented
Turn digital but
don’t neglect
the Human
Factor !

8. Add VALUE through the use of SOCIAL MEDIA

9. Write blog posts to
generate Fresh and Own
Created Content
Tell Google your
business is still running !

10. Convey your Brand’s Personality !

11. Web users should rapidly get the “Spirit” of your brand
conveyed through Relevant Content & Eye-Catching Design !

12. Create Social Buzz !
Seize the
OPPORTUNITY to
share ENGAGING
and RELEVANT
content with your
followers
Tweeted out the day after 2013
Super Bowl. It refers to the power
outage that occurred during the
game.

13. Be
Inspirational
You can increase Online Visibility
if you succeed in
attracting & keeping
the Online Consumer’s Attention
Just like

14. The Online Customer Behavior is driven by EMOTION
Keep
in
Mind

15. The Wow Factor !
INTERACTIVITY drives
CURIOSITY, and invites
customers to
DISCOVERY

16. 1
2
3
4

17. Storytelling generates
CUSTOMER ENGAGEMENT !

18. C
O
N
T
E
N
T
. S T R A T E G Y
“Social is SEO & Content is Social”
CONTENT
OPTIMIZATION
Own Created Content
+ Curated Content
Content should be:
- Informational
- Inspirational
- Educational
1-
2- Optimized Content
- Keywords
- Links/Backlinks
- Tags
- Optimized Urls
- Visuals Photos/ Videos/ Pictures
- Relevant Text
3-
Multi-Sharing
+ Engagement
4- Measurements
- Mentions
- Engagement :
Sharing, Comments, Likes
- New users + Demographics +
Location
- How users have been reached -
Organic / Viral / Paid

19. By Emilie Alba
@emilie_alba
@futuremkrs
Market My Room
Future Makers
Keep Learning…

20. Sources
http://www.dvice.com/archives/2011/10/video-of-the-da-14.php
http://www.youtube.com/watch?feature=player_embedded&v=LerdMmWjU_E
http://orchology.com/post/10131551286/how-to-create-compelling-brand-experiences