1.
USING
GOOGLE
ANALYTICS
WITH YOUR
EYES
CLOSED

2.
Or, making use
of the data in
Google Analytics
without even
having to log in

3.
One Further
Digital analytics
and user research
@chrisunitt
onefurther.com

4.
Custom alerts

5.
Automated reports

6.
Advert optimisation

7.
Advert optimisation

8.
Website personalisation

9.
Marketing automation

10.
Marketing automation

11.
Pre-fetching pages

12.
Content syndication

13.
CRM
Enhancing customer records

14.
Bots

15.
Custom alerts
Automated reporting
Advert optimisation
Website personalisation
Marketing automation
Pre-fetching pages
Syndicating content
Enhancing customer records
Bots
Simple
Not so simple

16.
This won’t happen
unless…

17.
Ecommerce tracking
Campaign tracking
No self-referrals
No duplicate transactions
Integrations with AdWords, etc
Clean page reports
A ‘properly’ coded website

18.
Metaphor

19.
‘Data-driven marketing’ isn’t just about
marketers’ decision making.
Data from Google Analytics (and elsewhere)
can fuel systems that deliver better
experiences to users, and better results for
organisations.

20.
Want to talk about
this some more?
@chrisunitt
chris@onefurther.com