Slides from the talk by One Further's Chris Unitt at the Arts Marketing Association Conference 2019.
It’s easy for social media to become something you just churn out, unable to put too much time and thought into what you’re posting and why. Feeling like you’re stuck in a rut?
Using data from across the sector, this session explored how to make the best use of the platforms you’re using, the content you’re sharing, and the conversations you’re having.
By the way, the hamster slide will make no sense at all in this context. You had to be there.
5. Which is your favourite social
network to use for work purposes?
Twitter 39%
Instagram 37%
Facebook 21%
YouTube 1%
LinkedIn 1%
Pinterest 0%
Snapchat 0%
No, they're all terrible 1%
6. And is there one you can’t stand?
Snapchat 32%
Facebook 15%
LinkedIn 15%
Pinterest 9%
Twitter 5%
Instagram 5%
YouTube 3%
No, I love them all 15%
20. “Tricky when you are trying to
align sounding interesting and
not too corporate against not
kicking off some sort of
shitstorm, given that your
employer basically wishes for
peace and quiet”
21. “Often about making colleagues
/ stakeholders feel like
something is happening rather
than doing impactful stuff; if
they see a post they are happy
marketing is happening”
24. Chattiest
(tweets per day)
Old Vic Theatre 22
RAF Museums 20
Birmingham Museums 20
Museum of English Rural Life 15
Belgrade Theatre 14
Birmingham Hippodrome 14
Home (Manchester) 14
Southbank Centre 13
Hepworth Wakefield 11
National Museums Scotland 11
Data via foller.me: snapshot of 100 recent
tweets.
25. Name
droppers
(% of tweets that
include a mention)
Roundhouse 93%
Oxford Playhouse 93%
Natural History Museum 90%
Rambert 87%
City of Birmingham Symphony Orchestra 86%
Young Vic 85%
New Wolsey Theatre 84%
Theatre Royal, Plymouth 83%
Museums Sheffield 82%
English Touring Opera 82%
Data via foller.me: snapshot of 100 recent
tweets.
26. Most liked
(% of tweets that
have at least 1 like)
National Gallery 94%
Sadler's Wells 91%
Museum of English Rural Life 91%
RAF Museums 89%
Baltic Mill 87%
Shakespeare's Globe 83%
English National Ballet 82%
Tate 82%
National Portrait Gallery 81%
Home (Manchester) 80%
Data via foller.me: snapshot of 100 recent
tweets.
27. Most
shared
(% of tweets that
have at least 1 RT)
National Gallery 88%
RAF Museums 85%
National Portrait Gallery 78%
Sadler's Wells 74%
Whitechapel Gallery 73%
Science Museum Group 72%
Horniman Museum and Gardens 71%
Baltic Mill 71%
Tate 70%
English National Ballet 69%
Data via Twitonomy: snapshot of ~3,200
recent tweets.
28. Most
exclusive
(number of
followers per
person followed)
National Galleries of Scotland 3,923
Farnham Maltings 774
Birmingham Royal Ballet 634
Old Vic Theatre 610
RAF Museums 364
Wales Millennium Centre 358
Camden Arts Centre 307
Royal Court Theatre 283
Institute of Contemporary Arts 234
Welsh National Opera 174
Data via Twitonomy: snapshot of ~3,200
recent tweets.