Presentation by Rob Coke - Group Strategy Director at Studio Output. Rob is a strong believer in the power of design to effect change and influence communities. His talk, entitled "Brexit™ - How design made the difference" is incredibly on point! In the aftermath of the EU Referendum, he’ll explore some of the ways design can influence rational and emotional decision-making, with potentially catastrophic consequences.

2. Brexit:
How design made the difference
@RobCoke

3. “design”

5. 1
Boring bit
2
Beery bit
3
Brexit bit

6. *cardboard box
Big fish, little fish*

7. Patrick Cox, Independent Creative Director
“Companies don’t need
advertising, they need
to be designed better”

8. “Software is eating the world”
Marc Andreessen, 2011

9. Brand
=
UX

11. “Snapchat’s UI is like a
child-proof lock for adults”

12. Design thinking is
customer-led thinking

13. A team player?

14. The ultimate team player?

16. Design creates value

17. Defining customer experience
Budweiser

19. “The new design of Bud Light is
going to do more for the brand
than any advertising that we do”
Jorn Socquet, US VP Marketing, Anheuser-Busch InBev

23. Resonating with the subconscious
Budweiser

24. Freedom
Authenticity
Ambition

26. “Your products run for
election every day and
good design is critical to
winning the campaign”
AG Lafley, Procter & Gamble CEO, 2005

27. BREXIT

28. BRECISION

29. BREFERENDUM

30. BREXIT

33. Promoted by Will Straw on behalf of Britain Stronger in Europe (The In Campaign Ltd), both at St Bride’s House, Salisbury Square, London, EC4Y 8EH.
strongerin.co.uk

47. ‘Vote Leave’ mobilised its audience

48. Unleash the power of design
Treat it holistically
Combine elements carefully
Make an emotional connection
Don’t be a mug!

49. @StudioOutput
@RobCoke