Solar Energy is in spotlight as more and more people become environmentally conscious with increased focus on more sustainable living. Solar energy companies are some of the best in leveraging on technology advancement. However, research shows that many of them are not utilizing the power of Inbound Marketing to their advantage! A few examples are: Outdated websites, relying on traditional marketing flyers and brochures to increase customer base and revenue. What is an Inbound Marketing savvy solar energy company into? Here are 10 tips to proceed in the direction of exponential growth by utilizing inbound marketing:

1. 10 Tips:
Inbound Marketing For Your Solar Energy Company

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Design a Good Website
 Website makes big difference in
overall visitors and eventually in
revenue.
 A good website says all about the
company’s great deal and it’s business
roles in modern world
 Your website should contain ebooks,
webinars and blogs about advantages
of solar energy

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2. Blog Of Your Brand Personality
 Include great tips about the product you
are selling
 Help consumer to determine why your
company is better to fulfill your needs
 Blogs are the place where you can
develop your brand personality

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3. Be Part Of Social Media
 In the marketing field social media
platforms are the powerhouses
 Complete your blog with social media
sharing button, make sure the blog is
interactive
 It helps consumers to exchange
information to their friends via social
media

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4. Understand Your Visitors
 Take out time to create buyers’
profiles
 To market consumer needs, you
should understand who your
consumer audience is

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5. Tell Your Success Stories
 Understanding your consumer allows
you to tell them your success stories
 Share stories via email marketing
which may include references of real
customers

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6. Promote The Green Mindset
 It is a good strategy to promote green
mindset
 People who are interested in solar
energy are certainly interested in green
energy
 So, your blog and website must talk
about green living

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7. Highlight The Tax Incentive
 Now a days there are so many tax
incentives on state and federal level
for people
 Write about those incentives in your
blog and also don’t forget to post it on
social media
 There are numerous people who are
not aware about these tax incentives
make them aware

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8. Use E-media To bring these factors into real life
 Use of E-books and webinars helps you
to bring these factors in life
 All of these strategies can be absorbed
into your website with the small amount
of changes
 E-books and webinars will expand many
topics your blog and post updates will
contain

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9. Speak About Your Company In Your Blog
 Reach as many consumers as
possible
 Talk about your brands, products and
advantages of your company tell
them how your company is better for
their needs

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10. Track Your Output
 You should track the results to
understand effectiveness of marketing
activities
 Create a file for each customer we
serve so we can track their
development
 Have a habit of finding out how your
consumer heard about you in a
creative ways

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Conclusion
 Above plans can be used to inbound
marketing of your solar company
 These strategies will help user to
better understanding the roles of the
company and achieve maximum
output in minimum cost and time

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