Email Marketing for Non-Profits: It seems that nonprofits are so afraid of looking too “business-like”, that they create messages and landing pages stocked with lots and lots of text. It’s about creating urgency and messaging that communicates the need.

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Email Marketing for Nonprofits
by OmnePresent

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● We generally think of only
companies or campaigns having
value propositions
● For nonprofit companies,
communicating the value
proposition effectively is
necessary for survival
● Why should people read your
entire email or click through to a
landing page?
Introduction

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Why Value Proposition?
● In the case of nonprofits, it seems this
challenge is stronger, with no promise of a
product at the end
● This value proposition of action for email
marketing answers the question behind
why customers should take a specific
action when they get your email — click
● Once people land on your page, that’s
when you give them the reason to take
action

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Conclusion
● To best serve both the charity and the
donors, the marketing department needed
to communicate the reason that the
nonprofit existed and why it needed
support, regardless of the number of words
● The clearer the message behind the value
proposition and the transparency of the
urgency in the donation can make a huge
impact on the overall success of a campaign.

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OmnePresent Services

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Contact Us
info@omnepresent.com
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