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26Website Essentials
For Exponential
Growth
www.omnepresent.com
Introduction
 Website is your top salesman in
today’s age
 Content-rich websites tend to drive
more ...
Essentials For Website Construction
www.omnepresent.com
Don’t Focus On Technology
 Focus on the outcome
 Visitors are humans and not robots,
hence focus on ...
www.omnepresent.com
First Impression Is The Last Impression
 Question: How to achieve...
 Site credibility?
 Profession...
www.omnepresent.com
Consistent Layout And Structure
 A common template must be
followed
 Site navigation must be
accessi...
www.omnepresent.com
Clear Navigation
 Use breadcrumbs
 Keep navigation simple
 Optimize links in anchor text
www.omnepresent.com
Too (Much / Less) Animation
 Too much can distract
 Use of HTML5 is recommended
 Devices like phone...
www.omnepresent.com
Captivating Images
 Use real imagery instead of
stock pics
 95% customers prefer real
imagery instea...
www.omnepresent.com
Accessibility And Responsiveness
 Use of tablets/phones have
boomed
 40% people leave webpages if th...
www.omnepresent.com
Security
 Keep CMS updated
 Keep plugins updated
 Update anti-viruses and firewalls on
admin system...
Essentials For Content Management
www.omnepresent.com
Clear Messaging In Headers And Body
 Clarity in transmission of message
 Users should be able to kno...
www.omnepresent.com
Perceivable Value
 Its age of customer delight
 Think website as middleman to
connect with humans (c...
www.omnepresent.com
Quality Content
 Add unique, relevant and fresh
content
 User are going to read, hence have
human to...
www.omnepresent.com
Corporate Jargons
 Avoid excessive use of jargons as they
are overlooked
 Business website should be...
www.omnepresent.com
(A Lack Of) Trickery
 Users have become aware of
cheap ads
 Adblock plugins block ads
 Be clear on ...
www.omnepresent.com
A Blog
 More content is equal to better SEO
 Helps drive more traffic leading back
to your website
...
www.omnepresent.com
Social Sharing Buttons And Widgets
 +1, Like, Tweet buttons help you
analyse traffic directions
 Als...
www.omnepresent.com
Various Forms Of Content
 Multimedia rich sites generate more
traffic
 Content can be Audio, video, ...
www.omnepresent.com
Customer Testimonials, Reviews Or Case Studies
 Customers like to check the reviews
before investing
...
Essentials For SEO
www.omnepresent.com
Inbound Links
 Awesome content makes users to share
it and it ultimately links back to you
 Submit y...
www.omnepresent.com
On-Page SEO
 Primary keyword for each page
 Place primary keyword in
headlines and sub-headlines
 I...
www.omnepresent.com
Meta Tags For Webpages
 They help search engines to know
about the site
 Search engines use these ta...
www.omnepresent.com
XML Sitemaps
 They consist of links to all the
webpages
 These help search engine crawlers to
find a...
www.omnepresent.com
301 Redirects
 It’s a solution to “404 page not
found”
 Redirects website to newer urls
keeping SEO ...
Essentials For Increasing Conversions
www.omnepresent.com
Effective Call-To-Action
 Helps convert traffic to leads
 Make them clear and clickable
 Test diffe...
www.omnepresent.com
Tested CTA Positioning
 Placing the CTA is a critical job
 Placing them either on top-of-the-
funnel...
www.omnepresent.com
Landing Pages
 Landing pages are responsible to convert
traffic to leads by collection info or
transa...
www.omnepresent.com
Forms
 Longer forms = more work
 Ask only for relevant info needed
 Instead of using generic button...
www.omnepresent.com
Email Subscription Options
 Inspire visitors to subscribe
 It’s a great way of getting email
 You c...
Conclusion
www.omnepresent.com
Your Business Runs On Your Website
 The above must-haves are
essential in success and failure of
your...
www.omnepresent.com
Our Services
Constantly Updated
Website
Relevant Content
Generation
Search Engine
Optimization
Social ...
www.omnepresent.com
Request a Demo
Schedule a demo to talk to an
Inbound Marketing Specialist
about your specific needs.
S...
www.omnepresent.com
Website : www.omnepresent.com
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26 Website Essentials

The above must-haves are essential in success and failure of your business

Since, it’s a content loving traffic, focus should be on content instead of cheap advertising tricks

  • Seja o primeiro a comentar

26 Website Essentials

  1. 1. 26Website Essentials For Exponential Growth
  2. 2. www.omnepresent.com Introduction  Website is your top salesman in today’s age  Content-rich websites tend to drive more traffic  More traffic means more customers  More customers means more Business
  3. 3. Essentials For Website Construction
  4. 4. www.omnepresent.com Don’t Focus On Technology  Focus on the outcome  Visitors are humans and not robots, hence focus on content and looks  Hire top professionals who’ll align themselves with your business as per your requirements
  5. 5. www.omnepresent.com First Impression Is The Last Impression  Question: How to achieve...  Site credibility?  Professionalism?  Trustworthiness?  Relevancy?  Answer: Layout, Typography and Color palette should match
  6. 6. www.omnepresent.com Consistent Layout And Structure  A common template must be followed  Site navigation must be accessible
  7. 7. www.omnepresent.com Clear Navigation  Use breadcrumbs  Keep navigation simple  Optimize links in anchor text
  8. 8. www.omnepresent.com Too (Much / Less) Animation  Too much can distract  Use of HTML5 is recommended  Devices like phones/tabs don’t necessarily support flash
  9. 9. www.omnepresent.com Captivating Images  Use real imagery instead of stock pics  95% customers prefer real imagery instead of stock
  10. 10. www.omnepresent.com Accessibility And Responsiveness  Use of tablets/phones have boomed  40% people leave webpages if they don’t load within 3 seconds  Site speed matters!
  11. 11. www.omnepresent.com Security  Keep CMS updated  Keep plugins updated  Update anti-viruses and firewalls on admin system  Recommended to use SSL  Website security tools can be used
  12. 12. Essentials For Content Management
  13. 13. www.omnepresent.com Clear Messaging In Headers And Body  Clarity in transmission of message  Users should be able to know where they are on the site  Next steps should be elaborative  Add proofs that you’re better at your job than others
  14. 14. www.omnepresent.com Perceivable Value  Its age of customer delight  Think website as middleman to connect with humans (clients)  Give solutions
  15. 15. www.omnepresent.com Quality Content  Add unique, relevant and fresh content  User are going to read, hence have human touch  Proper research for 3rd party content writers
  16. 16. www.omnepresent.com Corporate Jargons  Avoid excessive use of jargons as they are overlooked  Business website should be professional but must have minimal jargons
  17. 17. www.omnepresent.com (A Lack Of) Trickery  Users have become aware of cheap ads  Adblock plugins block ads  Be clear on your content, it’ll earn client trust
  18. 18. www.omnepresent.com A Blog  More content is equal to better SEO  Helps drive more traffic leading back to your website  Significant to get valuable inbound links
  19. 19. www.omnepresent.com Social Sharing Buttons And Widgets  +1, Like, Tweet buttons help you analyse traffic directions  Also helps people to share and socialize your content
  20. 20. www.omnepresent.com Various Forms Of Content  Multimedia rich sites generate more traffic  Content can be Audio, video, images, pdfs, infographics, whitepapers
  21. 21. www.omnepresent.com Customer Testimonials, Reviews Or Case Studies  Customers like to check the reviews before investing  Real testimonials affect the customers probability of buying
  22. 22. Essentials For SEO
  23. 23. www.omnepresent.com Inbound Links  Awesome content makes users to share it and it ultimately links back to you  Submit your site to online directories  Write guest posts and invite guests to post
  24. 24. www.omnepresent.com On-Page SEO  Primary keyword for each page  Place primary keyword in headlines and sub-headlines  Include keywords in body  Use keywords in images  Use of keywords in URL is recommended too
  25. 25. www.omnepresent.com Meta Tags For Webpages  They help search engines to know about the site  Search engines use these tags to populate search listings
  26. 26. www.omnepresent.com XML Sitemaps  They consist of links to all the webpages  These help search engine crawlers to find and index your pages more efficiently  Update your .xml file monthly  Its overlooked but improves SEO
  27. 27. www.omnepresent.com 301 Redirects  It’s a solution to “404 page not found”  Redirects website to newer urls keeping SEO intact  Helps search engines to locate latest pages
  28. 28. Essentials For Increasing Conversions
  29. 29. www.omnepresent.com Effective Call-To-Action  Helps convert traffic to leads  Make them clear and clickable  Test different colors and positions
  30. 30. www.omnepresent.com Tested CTA Positioning  Placing the CTA is a critical job  Placing them either on top-of-the- funnel or middle-of-the-funnel is recommended  Some suggestions are placing CTAs in right side of the page
  31. 31. www.omnepresent.com Landing Pages  Landing pages are responsible to convert traffic to leads by collection info or transactions  Include only what’s absolutely needed!  Remove main site navigation  Keep offers consistent with CTA and landing pages  Use right kind of forms  Make it hassle-free
  32. 32. www.omnepresent.com Forms  Longer forms = more work  Ask only for relevant info needed  Instead of using generic buttons like Submit, use appropriate buttons.
  33. 33. www.omnepresent.com Email Subscription Options  Inspire visitors to subscribe  It’s a great way of getting email  You can develop prospects to leads over time
  34. 34. Conclusion
  35. 35. www.omnepresent.com Your Business Runs On Your Website  The above must-haves are essential in success and failure of your business  Since, it’s a content loving traffic, focus should be on content instead of cheap advertising tricks
  36. 36. www.omnepresent.com Our Services Constantly Updated Website Relevant Content Generation Search Engine Optimization Social Media Marketing Top-of-mind-recall Marketing Support Infographics Landing Pages HTML Mailers Paid Ads Management Business Intelligence
  37. 37. www.omnepresent.com Request a Demo Schedule a demo to talk to an Inbound Marketing Specialist about your specific needs. SCHEDULE Start a Free Trial Test drive the full OmnePresent experience, free for 30-days. No credit card necessary. BEGIN TRIAL
  38. 38. www.omnepresent.com Website : www.omnepresent.com

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