1. Case study of Alibaba
omid hosseinnejad
University of tabriz
11/30/2015

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How did Jack Ma build his
empire?

5. The name
“E-commerce is global so we needed a name that was globally recognized,"
"Alibaba brings to mind 'open sesame,' representing that our platforms open a
doorway to fortune for small businesses."
Alibaba opens sesame for small to
Medium sized companies.
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6. What is Alibaba?
CHINESE E-COMMERCE COMPONY THAT PROVIDES:
B2B B2C
C2C
A marketplace, a search engine and a bank,
all in one.
One can think of it as a mix of Amazon.com,
eBay and Paypal.
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Unlike Amazon, which buys goods from suppliers and sells
them to customers, Alibaba has always acted as a
middleman, connecting buyers and sellers and facilitating
transactions between them.
Unlike eBay, Alibaba does not charge listing fees.
Instead it makes most of its revenue from
advertising on its various sites.
For the Gold Member Ship fee
1. Members from China mainland, Hongkong,
Taiwan, Macaw, the annual fee is 29800 RMB
2. Members outside China, the annual fee is
2999 USD.
According to its latest filing with US regulators, 279
million active buyers and 8.5 million active sellers use
Alibaba's online services every year and 14.5 billion
annual orders are made. So it's not hard to see
why advertisers find the websites so
appealing.
How does Alibaba make money?

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14. Launched in May 2003
Launched in April 2008
Launched in March 2010
Launched in April 2010
Launched in November 2007,
Launched in 1999,
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In 2005, it paid 1$ billion and handed over its China
operations to Alibaba in return for a 40% equity stake
in the Chinese company.

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Alibaba.com
Amazon.com
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24. Taobao.com
Aliexpress.com
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25. What kind of shipping method should I
choose?
Different shipping methods will have different
advantages and disadvantages. Please check
and decide what you need. You can also ask
your supplier for advice.
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26. What payment methods are available for Wholesale
orders?
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Gold Suppliers are our Paid Members and their basic
information has been verified by our Third Party.
Assessed Supplier are our Gold Suppliers who also have
been accessed by a third party inspection company. They
will have the assessment report.
The different kinds of suppliers are
• free member
• gold supplier.

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You have 2 ways to get what you want on Alibaba.com
1.Find Products & Suppliers
2.LetSuppliersFindYou
Search Browse Categories
AliSourcePro service.

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Products by Category
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logestic

32. Choose Your Deal
1.Choose your favorite products and click the
image for details
2.Enter your order quantity.
3.Click Buy Now. 32

33. Place Your Order
1.Enter your shipping address
2.Confirm your order quantity
3.Choose your shipping method
4.Click Place Order 33

34. Payment
1.Choose your payment method
2.Enter your account details. All information
will be securely encrypted.
3.Pay your order 34

35. Track Your Order
1.Go to My Alibaba, Transactions & Logistics
2.Find your order no. to check shipping
method and status
3.Click View more to see shipping and logistics
details 35

36. Confirm Order Delivery & Satisfaction
1.Go to My Alibaba, Transactions & Logistics
2.If you've received your order and are
satisfied with it, click Received Products.Your
payment will be released to the supplier.
If you were unable to resolve the issue with
the supplier, you can submit a refund request
by clicking Open Dispute. 36

37. Payment Released
1.Your payment will be released to the supplier
until you click Confirm Order Received.
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