Transcend 2017

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OMD China's annual media forecast report, covering topics from media reaching equilibrium to the outlook of new technology such as OTT and livestreaming.

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我们非常自豪地想要与各位一起分享Transcend，即OMD对未来一年中值得关注的媒介趋势的展望。秉承杜绝浅尝辄止的精神，Transcend深入探究了时下媒介动态以及会对广告主产生的影响。这一年，我们将看到电视媒体试图全面复苏，誓将夺回属于他们的荧屏观众。数字媒介的购买将面临更为复杂的局面。与此同时，社交媒体将会推动大数据的发展。我们希望当你向客户做广告策划时，当你为需要考虑到的因素绞尽脑汁时，Transcend能为您呈现出一个较为清晰的视野。

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Transcend is OMD’s point of view of the key media trends to watch out for in the next 12 months. Transcend goes beyond the surface, diving deep into what is really happening in media in China and the implications for advertisers. This year we will see TV channels evolve even more as TV channels claim back their audiences, the sophistication in how we buy on digital will be taken up a notch and social will drive data. Transcend will give you a clearer picture of what issues need to be considered when advertising to your customers.

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