Q3

1. [9 Key frame] In What Ways Does Your Media
Product Use, Or Develop Challenge Forms And
conventions Of Real Media Products

2. Diary Establishment
The Dairy does physically
illustrate the genre
convention. Since it’s an
action/ thriller the pages
suggest that he will plan
ahead for future
investigations or it
connotes that days have
past since evidence has
been brought in. It is kept
abstract so this
challenges the Genre
convention in a way.
The Text
The Text has a certain
glow to it as well as a
serious block-like form.
Both Genre’s are
merged into the text.
We have the black
block letters for the
Action part and the
glow subtly connotes
thriller or an disturbing
quality; ultimately
challenging text
conventions
Text position
First off it is mostly common for film to put
this particular kind of credit in the center of
the screen but I have partially challenged
text convention because I have put it at
the bottom an d center. This is because It
goes well with this particular scene and
doesn’t intervene with any crucial
elements of the scene.

3. The retro genre convention
By giving the image of fingerprints in
the background a black and white
picture clearly suggests that this type of
evidence is old. Considering his wife
recently went missing it creates enigma
codes as to what this has to do with
the case if you know the storyline. In
general it creates enigma codes and
re-enforces genre conventions.
Specific background detail
By adding fingerprints and a criminal photo in the
background and then using the pink thread to under rule
it I have effectively use a Genre convention. It will tell the
audience that it has something to do with investigation
and it’s my explicit though it has subtle implicit messages.
Pink thread Meaning?
This uses two conventions. By
effectively allowing the title to hover
above it, it is giving the titles a sense of
order and giving it a place to sensibly
fit into the text. By Having it cut through
the fingerprints it suggests that this
evidence has partially been disproven.
Also to add the camera has been very
careful to get it at that angle.

4. Exploiting The genre for what it is
The dazzle effect in this shot suggest that this
woman has significant purpose in this movie
before it even gets to the name. The reddish
color suggests something bad has happened
to her or she actually is the problem. In
addition, we can see shady guys in the
background which create further enigma
codes on weather she was working with them.
This clearly has some form of action
involved, so therefor this develops the genre
convention.
“Cutting” Into facts
The thread cuts into the
picture as if it were torn
apart. This creates
enigma codes to
challenges the genre
convention to a certain
extent by creating those
enigma codes in the first
place. IT may suggest
that she is in hiding and
she no longer goes by
that identity.
Mise-En scene
The effect also enhanced the lighting of the Miseen scene aspect. As you can see the image of her
is lite up where as the others aren't which further
suggests she’s a main star before the name
credits come up.

5. Text Positioning
The alignment on the screen is just right
and exploits the text conventions and still
maintains the glow effect. As it is placed
right next to the picture it is giving us a
clear indication that “Curtis Jackson” Is the
person on the right. Though it is simple it is
still a Genre convention.
Meaning and enigma codes
The fact that here we have two mug shots
suggest that he is a key element in the story,
thus giving more enigma codes as to what his
crime was and how it is linked to the film. The
technical conventions has made it so that he is
in the bottom left, making room for the text.
Actor relation
Since 50 cent is in quite a lot of action
films, this will draw in viewers and
convince them it’s a movie they want to
watch. It’s a potential genre convention.

6. Mug shot genre convention
The typical first hand mug shot connotes
danger and criminal activity. The height also
connotes that all of these people mainly links
to the main character, they may cross paths
soon. A clear action genre convention.
Professional
The black and white authentic look to a
mug shot is also maintained, and although
no titles have been used we get the feeling
he’s in the film. This goes along and
develops the genre conventions

7. Clever text positioning
The “Music By” has been played by a
raving picture. Now this sets off both
symbolic codes and enigma codes. It
also has “Story By” Next to the rave
which also sets off subtle enigma by
challenging yet develops it by giving off
enigma codes.
The String/Thread consistence
The thread is a continuous theme in this sequence and
the fact that its inking to everything in this shot means
there is a sequence. This in itself is a development of the
genre conventions and the technical conventions by
making sure the raving picture is the main attraction of
the shot forces the viewer to look at it then they
acknowledge the credits.

8. Throughout every shot, the magnification in this one
The Map in the background connotes that there
are links all over LA. The thread being all over the
place with the coloured pins also suggest that the
main character is hard at work and determined.
This is also a convention code and it further
develops and and challenges it.
The enigma coded light
The shadow of the thread suggests that
something bad has happened along those
lines and the main characters journey from
one point to a next. This challenges the
genre conventions as this shot is partially
abstract.

9. Embedding credits
The way the title have been embedded is clever
because it’s right under a big picture and it
suggests that most of the story came from “Omari
Marshalls” Inspiration. Though there is no glow the
text has creatively been imbedded which may
connote that most of the story’s evidence and
basis is off of evidence and articles.
Technical side of things
The lighting in this shot is just right so the
picture isn’t overpowered with light, and
the way its angled suggests that things
about these people isn’t right. We don’t
know at this point what happened to
them or who they are. (if you haven't
read the storyline.

10. The subtle yet very obvious symbolic code
The plain black background connotes
despair, devastation and hard times. There is
a reason why this isn’t overplayed on footage.
That symbolic code of the color black
needed to be illustrated so the code was
more explicit.
See the light!
The glow on the text at this part in the sequence really
stops the text from blending in with the background.
Connoting that there was some shred of hope for the
storyline and the character. The glow in this shot gives
off a completely different code although not
completely. The fact that it’s glowing means that the
genre has not changed from thriller.