Part three in a series of three: Full of examples of behavioural change that create, or can create, sustainable actions. Includes measurement of success and the name of the corresponding behavioural quirk(s). We can create and present a tailored presentation for your meeting, workshop, conference, or business.

1. How do you create sustainable behaviour? Part III February 2010 Oliver Payne,Founder, CEO, The Hunting Dynasty Colwyn Elder, Partner, Director of Planning & Strategy ,

2. 13. Let the feedback ask the question

3. 14. Don’t ask. (Tell.)

4. 15. Ask nothing, other than simply to measure

5. 16. Don’t ask anything – then go public

6. 17. Ask for a commitment – in the future

7. 18. Ask kinetically

8. 19. Make the question irrelevant

11. How do you create sustainable behaviour? Part III

12. How do you create sustainable behaviour? Part III

13. 13. Let the feedback ask the question

14. 13. Let the feedback ask the question Easy rider yourbikeishot.com have made a downloadable notice to put on other people’s bicycles, reinforcing bikes and bike riding as an activity that has a positive influence on one’s social standing

15. 13. Let the feedback ask the question (Herd instinct) Social norms Easy rider yourbikeishot.com have made a downloadable notice to put on other people’s bicycles, reinforcing bikes and bike riding as an activity that has a positive influence on one’s social standing

16. 13. Let the feedback ask the question c. A ball of energy Attempts by Southern California Edison to notify people of their energy use with e-mails and text messages did no good. Chicago Tribune | A gentle prod to go green

18. It glows green when their use is modest.Chicago Tribune | A gentle prod to go green

19. 13. Let the feedback ask the question c. A ball of energy They tried an Ambient Orb – a personal energy meter in the shape of a little ball: Within weeks users of the orb reduced their energy consumption during peak times by 40% Chicago Tribune | A gentle prod to go green

20. 13. Let the feedback ask the question Social norms Loss aversion c. A ball of energy They tried an Ambient Orb – a personal energy meter in the shape of a little ball: Within weeks users of the orb reduced their energy consumption during peak times by 40% Chicago Tribune | A gentle prod to go green

21. How do you create sustainable behaviour? Part III

22. How do you create sustainable behaviour? Part III

23. 14. Don’t ask. (Tell.)

24. 14. Don’t ask. (Tell.) a. Towel reuse In an upscale hotel in Phoenix, USA one of these cards was placed in guestrooms urging towel reuse: 1. Help Save The Environment – (respect for nature) 2. Help Save Resources For Future Generations – (saving energy) 3. Partner With Us To Help Save The Environment – (co-operate) 4. Join Your Fellow Citizens In Helping To Save The Environment – (what other guest do in that room) US Government Subcommittee on Research & Science Education :: September 25, 2007 The Contribution of the Social Sciences to the Energy Challenge

25. 14. Don’t ask. (Tell.) a. Towel reuse In an upscale hotel in Phoenix, USA one of these cards was placed in guestrooms urging towel reuse: 1. Help Save The Environment – (respect for nature) 2. Help Save Resources For Future Generations – (saving energy) 3. Partner With Us To Help Save The Environment – (co-operate) 4. Join Your Fellow Citizens In Helping To Save The Environment – (what other guest do in that room) Only this message reinforces a social norm US Government Subcommittee on Research & Science Education :: September 25, 2007 The Contribution of the Social Sciences to the Energy Challenge

26. 14. Don’t ask. (Tell.) a. Towel reuse In an upscale hotel in Phoenix, USA one of these cards was placed in guestrooms urging towel reuse: 1. Help Save The Environment – (respect for nature) 2. Help Save Resources For Future Generations – (saving energy) 3. Partner With Us To Help Save The Environment – (co-operate) 4. Join Your Fellow Citizens In Helping To Save The Environment – (what other guest do in that room) Guests exposed to this message were 34% more likely to recycle their towels US Government Subcommittee on Research & Science Education :: September 25, 2007 The Contribution of the Social Sciences to the Energy Challenge

27. 14. Don’t ask. (Tell.) Social norms a. Towel reuse In an upscale hotel in Phoenix, USA one of these cards was placed in guestrooms urging towel reuse: 1. Help Save The Environment – (respect for nature) 2. Help Save Resources For Future Generations – (saving energy) 3. Partner With Us To Help Save The Environment – (co-operate) 4. Join Your Fellow Citizens In Helping To Save The Environment – (what other guest do in that room) Guests exposed to this message were 34% more likely to recycle their towels US Government Subcommittee on Research & Science Education :: September 25, 2007 The Contribution of the Social Sciences to the Energy Challenge

28. 14. Don’t ask. (Tell.) b. Tax doesn’t have to be taxing (no, really) In Australia, tax-payers were informed that that normal practice was honesty in tax returns HEADS, YOU DIE: Bad decisions, choice architecture, and how to mitigate predictable irrationality | Jack Fuller | Per Capita research

29. 14. Don’t ask. (Tell.) b. Tax doesn’t have to be taxing (no, really) In Australia, tax-payers were informed that that normal practice was honesty in tax returns Deductions plunged by 47% (over $800 million Aus$ extra revenue) HEADS, YOU DIE: Bad decisions, choice architecture, and how to mitigate predictable irrationality | Jack Fuller | Per Capita research

30. 14. Don’t ask. (Tell.) b. Tax doesn’t have to be taxing (no, really) Minnesota tried to increase honesty on tax returns with 4 types of intervention: Taxes go to good works Threats risk of punishment How to get help if confused Told that 90% of people complied in full HEADS, YOU DIE: Bad decisions, choice architecture, and how to mitigate predictable irrationality | Jack Fuller | Per Capita research

31. 14. Don’t ask. (Tell.) b. Tax doesn’t have to be taxing (no, really) Minnesota tried to increase honesty on tax returns with 4 types of intervention: Taxes go to good works Threats risk of punishment How to get help if confused Told that 90% of people complied in full This was the only intervention to work HEADS, YOU DIE: Bad decisions, choice architecture, and how to mitigate predictable irrationality | Jack Fuller | Per Capita research

32. 14. Don’t ask. (Tell.) Social norms b. Tax doesn’t have to be taxing (no, really) Minnesota tried to increase honesty on tax returns with 4 types of intervention: Taxes go to good works Threats risk of punishment How to get help if confused Told that 90% of people complied in full This was the only intervention to work HEADS, YOU DIE: Bad decisions, choice architecture, and how to mitigate predictable irrationality | Jack Fuller | Per Capita research

33. How do you create sustainable behaviour? Part III

34. How do you create sustainable behaviour? Part III

35. 15. Ask nothing, other than simply to measure

36. 15. Ask nothing, other than simply to measure Competitive Dad When a Jeep driver got a Prius he became fixated with stretching his mileage as far as possible For Hybrid Drivers, Every Trip Is a Race for Fuel Efficiency | Washington Post | 2008

38. More than double the 27.5 mpg that non-hybrid cars are required to deliver under US lawFor Hybrid Drivers, Every Trip Is a Race for Fuel Efficiency | Washington Post | 2008

40. More than double the 27.5 mpg that non-hybrid cars are required to deliver under US law“It has totally changed my driving in that for the first time I’m completely cognizant of how the car works.” (Washington Post) Loss aversion For Hybrid Drivers, Every Trip Is a Race for Fuel Efficiency | Washington Post | 2008

41. 15. Ask nothing, other than simply to measure Switched on In 1923 a study was carried out at Hawthorne Works, Illinois to see if workers would become more productive in: Higher levels of light Lower levels of light The Hawthorn Effect | Bad Science | Ben Goldachre | pp 139

42. 15. Ask nothing, other than simply to measure Switched on In 1923 a study was carried out at Hawthorne Works, Illinois to see if workers would become more productive in: Higher levels of light Lower levels of light The workers' productivity improved when ANY changes were made The Hawthorn Effect | Bad Science | Ben Goldachre | pp 139

43. 15. Ask nothing, other than simply to measure Switched on In 1923 a study was carried out at Hawthorne Works, Illinois to see if workers would become more productive in: Higher levels of light Lower levels of light The workers' productivity improved when ANY changes were made Exposure effect The Hawthorn Effect | Bad Science | Ben Goldachre | pp 139

44. How do you create sustainable behaviour? Part III

45. How do you create sustainable behaviour? Part III

46. 16. Don’t ask anything – other than they go public

47. 16. Don’t ask anything – other than they go public a. A clean win Los Angeles restaurants required to display hygiene grades in their windows HEADS, YOU DIE: Bad decisions, choice architecture, and how to mitigate predictable irrationality | Jack Fuller | Per Capita research

49. C-graded restaurants lost revenue

52. C-graded restaurants lost revenue

54. 16. Don’t ask anything – other than they go public b. S’up? Wattson is a personal energy meter from design firm, DIY Kyoto Derek Foster developed the WattsUp application to record users’ live and historical household energy consumption via the Wattson monitor – and then transmits the data to Facebook Microsoft Windows Developer Center | Featured Application – WattsUp

55. 16. Don’t ask anything – other than they go public b. S’up? “By using Facebook as the delivery platform it [WattsUp] introduces social psychology elements such as peer-pressure and normative behaviour between friends which can introduce competitiveness to reduce energy usage.” Derek Foster, post-graduate, University of York Microsoft Windows Developer Center | Featured Application – WattsUp

56. 16. Don’t ask anything – other than they go public Social norms b. S’up? “By using Facebook as the delivery platform it [WattsUp] introduces social psychology elements such as peer-pressure and normative behaviour between friends which can introduce competitiveness to reduce energy usage.” Derek Foster, post-graduate, University of York Microsoft Windows Developer Center | Featured Application – WattsUp

57. How do you create sustainable behaviour? Part III

58. How do you create sustainable behaviour? Part III

59. 17. Ask for a commitment – in the future

60. 17. Ask for a commitment – in the future a. Water water everywhere A shower timer asks for us to commit to a length of time using our clear-thinking rational brain, rather than leaving the decision to our pleasure-demanding ‘me, now’ brain HEADS, YOU DIE: Bad decisions, choice architecture, and how to mitigate predictable irrationality | Jack Fuller | Per Capita research

61. 17. Ask for a commitment – in the future Temporal discounting a. Water water everywhere A shower timer asks for us to commit to a length of time using our clear-thinking rational brain, rather than leaving the decision to our pleasure-demanding ‘me, now’ brain ‘time-inconsistent preferencing’ is a recognition that we can prefer one outcome in a low-stimulus (i.e. reflective) context, and a different outcome in a high-stimulus (i.e. tempting) context. HEADS, YOU DIE: Bad decisions, choice architecture, and how to mitigate predictable irrationality | Jack Fuller | Per Capita research

63. Switching from 40°to 30°saves 40% of washing machine’s energy

64. Ariel created powder to wash at 30°Do a good turn

66. Switching from 40°to 30°saves 40% of washing machine’s energy

67. Ariel created powder to wash at 30°“Did you know that if every household in London turned to 30°, there would be enough money saved to pay 24,769 families fuel & power bills for a full year” Do a good turn

69. The actual effect of turning to 30°is small“Did you know that if every household in London turned to 30°, there would be enough money saved to pay 24,769 families fuel & power bills for a full year” Do a good turn

71. The actual effect of turning to 30°is smallThe maths: There are 3,000,000 homes in London (Office for National Statistics, 2001) Saving 24,769 families fuel & power = 0.83% of total fuel & power need “Did you know that if every household in London turned to 30°, there would be enough money saved to pay 24,769 families fuel & power bills for a full year” Do a good turn

73. The actual effect of turning to 30°is smallThe maths: There are 3,000,000 homes in London (Office for National Statistics, 2001) Saving 24,769 families fuel & power = 0.83% of total fuel & power need “Did you know that if every household in London turned to 30°, there would be enough money saved to pay 24,769 families fuel & power bills for a full year” Do a good turn

74. 17. Ask for a commitment – in the future Put a contract on yourself STICKK.com enables users to form commitment contracts to help them achieve their personal goals. These goals may be to lose weight, run a marathon, etc STICKK.com

76. Incentives get people to do thingsSTICKK.com

78. Incentives get people to do thingsSTICKK.com

79. How do you create sustainable behaviour? Part III

80. How do you create sustainable behaviour? Part III

81. 18. Ask kinetically

82. 18. Ask kinetically a. Lights. Out. Communicating ‘turn off the lights’ in a hotel is tricky – the guest derives no personal benefit (either delayed or short-term) by turning off lights, etc So what do you say? ? A gentle prod to go green: Turning wishes into actions a matter of showing people the way | Chicago Tribune | Thaler, Sunstein | 2008

83. 18. Ask kinetically a. Lights. Out. Link to an action that is in the interests of the guest: “In some hotel rooms, guests are required to insert their room key card into a slot by the door to turn on the lights and air conditioning. When they leave the room and take their key, the lights and AC are automatically turned off.” Chicago Tribune A gentle prod to go green: Turning wishes into actions a matter of showing people the way | Chicago Tribune | Thaler, Sunstein | 2008

84. 18. Ask kinetically c. Square peg Architect Shigeru Ban is well-known for his innovative use of paper as a structural element. Can he minimise the amount of wasted lavatory paper? Squared Toilet Paper = Less Waste | TreeHugger | Kimberley D. Mok | 2009

85. 18. Ask kinetically c. Square peg Make the tube square instead of round - Each tug is met with resistance - Only take what you really need Can he minimise the amount of wasted lavatory paper? Squared Toilet Paper = Less Waste | TreeHugger | Kimberley D. Mok | 2009

86. How do you create sustainable behaviour? Part III

87. How do you create sustainable behaviour? Part III

88. 19. Make the question irrelevant

89. 19. Make the question irrelevant a. The answer on a plate Smarter Lunchrooms’ mission is to design sustainable research-based lunchrooms that subtly guide smarter choices. How do they make their healthy menu more popular? Smarter Lunchrooms

90. 19. Make the question irrelevant a. The answer on a plate Smarter Lunchrooms’ mission is to design sustainable research-based lunchrooms that subtly guide smarter choices. They make the plates smaller, making the food look a lot bigger, and a lot better value Smarter Lunchrooms

91. 19. Make the question irrelevant a. The answer on a plate Smarter Lunchrooms’ mission is to design sustainable research-based lunchrooms that subtly guide smarter choices. They make the plates smaller, making the food look a lot bigger, and a lot better value Smarter Lunchrooms

92. 19. Make the question irrelevant Selective perception a. The answer on a plate Smarter Lunchrooms’ mission is to design sustainable research-based lunchrooms that subtly guide smarter choices. They make the plates smaller, making the food look a lot bigger, and a lot better value Smarter Lunchrooms

93. 19. Make the question irrelevant b. As clear as day How do you create energy efficiency at home? Solar Wind Insulation Feedback metering Pricing

94. 19. Make the question irrelevant b. As clear as day How do you create energy efficiency at home? During his time as Ambassador to France from 1776–1785, Benjamin Franklin suggested Parisians economise on candles by rising earlier to use morning sunlight… Daylight savings time | Nudge pp 51

95. 19. Make the question irrelevant b. As clear as day How do you create energy efficiency at home? In 1916 Germany and its World War I allies were the first European nations to move the clocks forwards and backwards as a way to conserve coal during wartime… Daylight savings time | Nudge pp 51

96. 19. Make the question irrelevant b. As clear as day How do you create energy efficiency at home? Britain, most of its allies, and many European neutrals soon followed. Daylight savings time | Nudge pp 51

97. 19. Make the question irrelevant Social norms b. As clear as day British Summer Time (BST) starts on the last Sunday in March and ends on the last Sunday in October Daylight savings time | Nudge pp 51

99. How do you create sustainable behaviour? Part III

100. How do you create sustainable behaviour? Thank you (look out for part I & II)

101. Part I & II – Ready to download now>