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Digital Marketing - Can it be a game changer for real estate?

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oliveglobal.com 1
www.oliveglobal.com
oliveglobal.com
oliveglobal.com 2
oliveglobal.com 3
Before we begin with the Digital landscape,
let’s take a quick look
at
Real Estate Industry.

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Digital Marketing - Can it be a game changer for real estate?

  1. 1. oliveglobal.com 1 www.oliveglobal.com oliveglobal.com
  2. 2. oliveglobal.com 2
  3. 3. oliveglobal.com 3 Before we begin with the Digital landscape, let’s take a quick look at Real Estate Industry.
  4. 4. oliveglobal.com 4
  5. 5. oliveglobal.com 5 277.31 million sq ft. unsold inventory in NCR region alone.
  6. 6. oliveglobal.com PROBLEM OF PLENTY Even commercial properties are going abegging in most Indian cities, with supply outstripping demand
  7. 7. oliveglobal.com 7 Growthover1year 73.9 MillionIndiansSurfed the Web via a Home or Work Computer
  8. 8. oliveglobal.com 8 India’s Online Population Skews Significantly Younger Than Other BRIC Countries
  9. 9. oliveglobal.com 9 India now the 4th largest audience of searchers in the world Growth in Unique Searchers March 2012- March 2013 Unique Searchers in India Grew by 28%
  10. 10. oliveglobal.com 10
  11. 11. oliveglobal.com 11 Substantial InterestIn IndianReal Estate Comes from Outside Country IndicatesInterest in Investment or vacationProperties from Abroad
  12. 12. oliveglobal.com 12 Earned Media Organic conversation Paid Media Promotion By Ads Owned Media Corporate Content
  13. 13. oliveglobal.com 13 Paid Media Owned Media Earned Media Promotion By Ads Corporate Content Organic conversation CONVERGED MEDIA Promoted Brand content Sponsored Advocates Shared brand content SEO Micro site & Landing page Branded Social Channels Branded Website Email marketing Sponsorship Paid Search Paid content promotion Video Ads Display Banners Mobile Display Revenue Blogger relationship Press coverage, Word Of Mouth Social media Listening UGC in Social media
  14. 14. oliveglobal.com Drives Volume Instruct where to amplify OWNED PAID EARNED
  15. 15. oliveglobal.com By Combining Web 2.0 Interactivity With Social Media,Social networks, MobileDevices,Local Search & reviewsites, consumers have finally taken control of the market place, online and offline.
  16. 16. oliveglobal.com 16
  17. 17. oliveglobal.com I’m ‘following’ property related updates. I get ‘connected’ to Real estate experts & join their group discussions. I ‘pin’ the kind of houses I would like to buy. I’m ‘Seeing’ pictures of property. I’m ‘watching’ a video of the property I want to buy. I have ‘checked-in’ places where I can buy property. I ‘Like’ to see where I can buy property.
  18. 18. oliveglobal.com
  19. 19. oliveglobal.com 19
  20. 20. oliveglobal.com 20
  21. 21. oliveglobal.com 21 1. Only holds attentionfor a short time 2. Interrupts instead of offering something valuable 3. Tends to be expensive
  22. 22. oliveglobal.com 22 Advantages 1. Provides valueto the clients creating loyaltyto the brand 2. Creates reciprocity among clients that they may buy out of gratitude 3. Creates viralcontent that links with the website
  23. 23. oliveglobal.com 23
  24. 24. oliveglobal.com 24
  25. 25. oliveglobal.com 25 Peer DiscussionSite view Real EstateAd
  26. 26. oliveglobal.com 26 Digital Customer See’s Ad Searches for the brand online Checks out brand credibility & property reviews online Takes Virtual Tours of properties on website, You Tube & other portals.
  27. 27. oliveglobal.com 27
  28. 28. oliveglobal.com 28
  29. 29. oliveglobal.com 29
  30. 30. oliveglobal.com 30
  31. 31. oliveglobal.com 31
  32. 32. oliveglobal.com
  33. 33. oliveglobal.com
  34. 34. oliveglobal.com Features, Finishes & VirtualTour Center Interactive Mobile Sales Apps take the things which make a real estate project unique and show them off visually. This feature is a "VIRTUAL WINDOW" to the future of the project.
  35. 35. oliveglobal.com Using Google Maps, the apps overlay interest points in the local area. Clicking the points will provide buyers more information and content associated to that point of interest. Real estate is ‘location, location, location’. Neighborhood& Lifestyle
  36. 36. oliveglobal.com 36
  37. 37. oliveglobal.com 37
  38. 38. oliveglobal.com 38 responsive
  39. 39. oliveglobal.com 39 AGGREGATOR PORTAL SEARCH RESPONSIVE WEBSITE SMO ORM MOBILE POPULAR ONLINE DESTINATIONS AD AD AD AD AD
  40. 40. oliveglobal.com 40 *Some of the images, data, facts, videos and other content have been taken from different sources available online.
  41. 41. oliveglobal.com 41 www.oliveglobal.com

Notas do Editor

  • Buying homes
  • Buying homes
  • Saw display ad<search on google<view website<read reviews<look for project pictures

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