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   November 2012
   Ole Kassow, Purpose Makers
Thursday, November 29, 12
Thursday, November 29, 12
Velvilje

                            (T + P + I)
                                 S
          Social kapital
                                          Tillid
Thursday, November 29, 12
Service
                                       Features
                            Pris
                                   Kvalitet


Thursday, November 29, 12
Pris




Thursday, November 29, 12
Thursday, November 29, 12
Promotion




Thursday, November 29, 12
Frygt




Thursday, November 29, 12
Konklusion:
                      Manipulation virker!

                            Men...

Thursday, November 29, 12
Prisen for mistillid




Thursday, November 29, 12
Faktisk
                            Oktober November December Forskel 3 mdr   årligt tab
                              3,225    2,279      594      -10,304     -30,682
                              3,114    4,299    1,666         5,590          -39
                                182        0        0          -475      -2,479
                              2,367    5,410    5,660         4,940      11,177
                              1,927      337      632           606       3,957
                             10,815   12,325    8,552




Thursday, November 29, 12
Thursday, November 29, 12
Thursday, November 29, 12
Thursday, November 29, 12
Thursday, November 29, 12
OPRØR




Thursday, November 29, 12
Thursday, November 29, 12
Thursday, November 29, 12
Thursday, November 29, 12
Thursday, November 29, 12
På en skala fra 0-10 hvad er sandsynligheden for, at
         du vil anbefale os til en ven eller kollega?



                       Detractors (bagvaskere)            Passives   Promoters
                                                                       (fans)




          0             1   2    3     4          5   6     7    8    9               10




Net Promoter Score = % promoters - % detractors                           Source: Bain & Company


Thursday, November 29, 12
Zane’s Cycles

Thursday, November 29, 12
Hensigt: Giv medarbejderne
                             lov til at gøre det rigtige for
                                        kunderne.

                            Væk med “do’s” and “don’ts”

                              Wegmans besluttede, at
                             ingen kunde måtte forlade
                                 butikken utilfreds

                               37.000 medarbejdere
                              Omsætning: 22 mia. kr.
                            Medarbejderchurn: 7% (19%)

Thursday, November 29, 12

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SAS Institute 29.11.2012 Ole Kassow