1. Royal Challenge Premium Lager Beer
Launched in the year 1993, Royal Challenge Premium
Lager is the second largest selling mild beer in India.
Royal Challenge is brewed with the choicest 6 malt
barley. Its long brew duration provides it with a distinct,
smooth taste and rich flavour. It has all the hall marks of a
great beer - Color that is golden honey, taste that is smooth
and crisp, lace that sticks to the wall of the glass. Royal
Challenge Premium Lager is the beer for the discerning

2. who has the confidence to make their choices based on their
superior taste and knowledge rather than follow the crowd.
The brand has moved from strength to strength since its re-
launch by SABMiller in 2004, and has set itself on a
growth momentum that is well ahead of the mild beer
industry.
It is now become the largest selling mild beer brand in
many large beer markets, including Andhra Pradesh, Uttar
Pradesh and Orissa. Besides being available across most
states in India, Royal Challenge Premium Lager is also
exported to USA, Europe, Middle East, Australia and
Hong Kong.

3. Brewed from select malts and imported hops, on a specially
developed recipe by the brew masters from SABMiller, one
of world’s largest brewers with over a hundred years of
heritage, Royal Challenge symbolizes a perfect harmony
between the high art of brewing and the assurance of
modern technology.
Royal Challenge Premium Lager offers a difference with an
edge. Besides its international class packaging, premium
image and path breaking advertising, what sets the brand
apart is the long brew cycle which lends it a distinctly
smooth and easy flowing taste.