Visual Design storyboard visuals design
visuals Idea Idea Idea execution revision execution revision execution revision evidence evidence evidence Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun ProjectType Design designed by Andrew J. Young from The Noun Project
Delivery & Execution Portrait designed
by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project determine delivery mode rehearse & practice deliver & engage
Diagram based on one found
in the HBR Guide to Persuasive Presentations by Nancy Duarte generatevia divergent and convergent thinking
Idea Collection Idea Creation Convergent
thinking; collect information from every source possible. Divergent thinking; invent new ideas, take risks, be gutsy. Daydreaming designed by Lorie Shaull from The Noun ProjectEducation designed by Pete Fecteau from The Noun Project
“When panning for gold, prospectors
scoop up a pan full of dirt...never knowing which pan full of dirt will yield a great nugget.” Gold designed by Benjamin Orlovski from The Noun Project Nancy Duarte, Resonate
“In making a speech one
must study three points: ﬁrst, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech. Aristotle
Analytical (head) Logic and analysis
Reasoning and rationality Emotional (heart) Passion and feelings Sentimentality and sincerity Emotional (gut) Humor and instinct Impulse and spontaneity Emotional (groin) Passion and sexuality Power and universality Man designed by trasnik from The Noun Project Source: Nancy Duarte, Resonate
“In tough times, we'll see
problems everywhere, and "analysis paralysis" will often kick in....to make progress on a change, we need to provide crystal- clear direction--show people where to go, how to act, what destination to pursue. chip and Dan heath On analysis paralysis
What is What could be
New Bliss Call to Adventure Call to ActionThe gap between what is and what could be shows the audience how diﬀerent the world can be with your idea in place. Clearly deﬁne what you want your audience to do and how they should do it. The world without your idea The world with your idea The world with your idea actualized Source | Resonate: Present Visual Stories That Transform Audiences, Nancy Duarte, John Wiley & Sons, Inc. To motivate, use Nancy Duarte’s SPARKLINE
Open with PUNCH Personal, Unexpected,
Novel, Challenging. Humorous (Reynolds 2011) Establish NEED Highlight a problem for the audience. Provide a SOLUTION Present your big idea as the solution. Help them VISUALIZE What will happen with this idea in action? What will happen without it? Move them to ACTION Motivate the audience to act. yes To motivate, use Monroe’s motivated sequence
Huzzah Vintage "Since rhetoric is
concerned with making a judgment, it is necessary... [for the speaker] to construct a view of himself as a certain kind of person and to prepare the judge."--Aristotle
Learn visual design storyboard visuals
design visuals Idea Idea Idea execution revision execution revision execution revision evidence evidence evidence Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun Project Type Design designed by Andrew J. Young from The Noun Project Read Watch Click-throughClick-through } }
learn delivery Portrait designed by
Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project determine delivery mode rehearse & practice deliver & engage Read Click-through Click-through } } }
References Barnett, T., & Watt,
S. S. (n.d.). Persuasive Speaking. The Public Speaking Project. Retrieved March 11, 2014, from http:// publicspeakingproject.org/PDF%20Files/persuasion%20web%201.pdf Duarte, N. (2012). HBR guide to persuasive presentations. Boston, Mass.: Harvard Business Review Press. Duarte, N. (2010). Resonate: present visual stories that transform audiences. Hoboken, N.J.: Wiley. Duarte, N. (2008). Slide:ology: the art and science of creating great presentations. Beijing: O'Reilly Media. Godin, S. (2006, April 27). Ode: How to tell a great story. Seth's Blog. Retrieved March 12, 2014, from http:// sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html Heath, C., & Heath, D. (n.d.). Analysis of Paralysis . Fast Company. Retrieved March 11, 2014, from http:// www.fastcompany.com/60934/analysis-paralysis Heath, C., & Heath, D. (n.d.). Dan and Chip Heath Say Nix Ambiguity and Focus for Lasting Change . Fast Company. Retrieved March 11, 2014, from http://www.fastcompany.com/1676957/dan-and-chip-heath-say-nix-ambiguity-and-focus- lasting-change Heath, C., & Heath, D. (n.d.). Made to Stick:The Birth of a Sticky Idea . Fast Company. Retrieved March 11, 2014, from http:// www.fastcompany.com/1589725/made-stick-birth-sticky-idea Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die. New York: Random House. Reynolds, G. (2011). The naked presenter: delivering powerful presentations with, or without, slides. Berkeley, CA: New Riders.
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