SlideShare uma empresa Scribd logo
1 de 23
Social Media - Metrics that Matter Team Ohana / 12th June 2010 @ Startup Saturday, IIIT-H Ohana Knowledge Series www.ohana-media.com  @ohana_media
just  little something  about us who we are a technology driven  online advertising and media company where based in new jersey, hyderabad and mumbai experience core team with combined experience of over 30 years in internet domain with organizations like amazon, microsoft and rediff team team of 15. largely techies.  passion to simplify digital marketing Ohana Media: only one slide about us
Lets be a  little practical  about social media efforts! Before we start …. Do you really care about  engagement  through Social Media? At this stage you should care only about two things  –  Product  &  Traffic I’m a startup working on an  Internet Product , team size: 2-6 Do you really care about  message amplification  on Social Media? Do you really care about  branding  through Social Media? NO NO NO
Lets be a  little practical  about social media efforts! The rant continues ... Usual misconceptions about Social Media with StartUps > I will get lots and lots of brand exposure and traffic from Social Media > I want 5,000 fans on Facebook; 2500 followers on Twitter > And then I’m successful! So what happens -  > We concentrate our energies towards that goal & forget the thing that matters - Product & Traffic
Lets be a  little practical  about social media efforts! We haven’t started talking social media metrics yet ! Sachin Tendulkar Twitter followers:  421,000+ Facebook fan page:  233,000+ Britney Spears Twitter followers:  5,100,000+ Facebook fan page:  2,990,000+ “ I was already a brand -  Sachin Tendulkar  before I came on  Twitter or Facebook! “ I was already a brand –  Britney Spears  before I came on Twitter or Facebook!
Just re-iterating ... Social Media strategy for  Engagement, Brand & Interaction  comes at a much later stage. Right now focus on your product! Have presence, but don’t focus major efforts on Social Media. “ And  if you can’t believe Ohana Media, you can surely believe us!”
A Case Study: Social Media Metrics Focus on product and getting traffic to website. Built Social into the product itself. No “push” marketing on social media. Tell your own users you are on Facebook & Twitter, if they like what you do – they will follow you How was it possible? If users like what you do, they will follow you or be your fan But if they are your fan or follower, doesn’t mean they like you! If users continue to like what you do, they will continue to follow you or be your fan Golden Rules: A 10 yr old site was declining in traffic and engagement Now, they are back and increasing in pageviews rapidly. Have close to 6000 facebook fans and 2000 followers in twitter
How much  traffic  can you get from Social Media: Social Media Metrics 5000 Fans / 5000 Followers will give me a lot of traffic! Myth: On Facebook: Facts: 1000 Fans on Facebook, will give you around 50 visits per day if you are compelling and active. Avg time spent by users who come from facebook could be 3-4 minutes (Data from case study) On Twitter: 1000 Followers on Twitter, will give you up 10 visits Avg time spent users who come from twitter is 1 Minute or less (Data from case study) Note:  This does no include ReTweets / RePosts of content;  Stats not same for viral content – but note that not every content on your website is viral
Some typical  mistakes  usually seen: Social Media Metrics On Facebook: My website is about Books; Let me create advt on Faceboook for Cricket and get more fans On Twitter: ,[object Object],[object Object],I need to Tweet often to get more followers ,[object Object],[object Object],On Social URL Submissions: I will post submissions on Reddit, Technorati, Digg, Buzz, Stumbleupon, Delicious, LinkedIn, etc ,[object Object],[object Object]
Why is measuring Social Media  difficult  ? Social Media Metrics No single tool gets you all the metrics you need to keep a tab on.  ,[object Object],[object Object],Traditional web analytics not suited for  living pages Consumption of content can be largely  off-site Different channels follow different distribution mechanisms Different devices. Access from different clients using APIs.
Measuring  blogs Social Media Metrics Blog Metrics How to measure Implication Raw Author Contribution Posts per month = #posts/# months  Content created = # words/#posts Use WP Blog Metrics plugin Are we giving the enough inputs ? Measures frequency and consistency Does not measure quality Audience Growth Unq Visitors on Google Analytics RSS - #subscribers, reach Use Feedburner Is anyone reading my content ? RSS Subscribers are your loyal and relevant readers.  Track trends Conversation Rate #visitor comments/#posts Is it a dialogue or a monologue? Citations/Ripple Index Technorati Authority - # unique blogs that linked to you in last 6 months Tweet Citations - tweetmeme.com FB Likes/Shares - webgraphr.com Am I causing a ripple? Indicates virality of content Cost Time, Opportunity Cost, Cold hard cash Benefit Conversions ! Customer evangelists created - not easy to measure
Measuring  blogs Social Media Metrics
Measuring  blogs Social Media Metrics
Measuring  blogs Social Media Metrics
Measuring  blogs Social Media Metrics
Measuring  twitter Social Media Metrics Twitter Metrics How to measure Considerations Growth in followers TwitterCounter Index against “competitors” Get  relevant  followers. Message Amplification # of retweet per ‘000 followers - 1 wk retweetist.com retweetrank.com Instills discipline of tweeting things of  value Click through Rate Average shared links CTR Bit.ly Tr.im What do my followers  like  ? Conversation Rate Replies sent per day Replies received per day twitter-friends.com ( down recently ) Is it a monologue or a dialogue ? New Age Metrics ! klout.com
Measuring  video Social Media Metrics
Measuring  video Social Media Metrics
Measuring  video Social Media Metrics Drill Down ! What keywords are my videos getting indexed for ? Which sites are driving my embed views ?
Measuring  video Social Media Metrics
Measuring  video Social Media Metrics Audience Attention !
Wrapping up : Social Media Metrics There are too many metrics and tools out there. Remove the fluff. Don’t get carried away. Focus on  outcomes Golden Rules of Social Media Analytics Segment  your users Trends  not just absolute numbers
Mahalo! Ohana Knowledge Series www.ohana-media.com  @ohana_media  [email_address] Want to talk to us? Write to us:  [email_address]

Mais conteúdo relacionado

Mais procurados

digital marketing - project 3 part 2 facebook campaign evaluation
digital marketing - project 3 part 2 facebook campaign evaluationdigital marketing - project 3 part 2 facebook campaign evaluation
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
 
Jen Begeal - Digital Marketing Portfolio
Jen Begeal - Digital Marketing PortfolioJen Begeal - Digital Marketing Portfolio
Jen Begeal - Digital Marketing PortfolioJen Begeal
 
Jaston global _ Digital Marketing Strategy
Jaston global _ Digital Marketing StrategyJaston global _ Digital Marketing Strategy
Jaston global _ Digital Marketing StrategyMohamed Ramadan
 
Digital marketing proposal new converted (1)
Digital marketing proposal new converted (1)Digital marketing proposal new converted (1)
Digital marketing proposal new converted (1)nehagupta60895
 
Week 2 - Social Media Training Presentation
Week 2 - Social Media Training PresentationWeek 2 - Social Media Training Presentation
Week 2 - Social Media Training PresentationJeanne Winfree
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataSourabh Apage
 
Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky DeshmukhVicky deshmukh
 
Real Estate ( Digital Marketing and Lead Generation)
 Real Estate ( Digital Marketing and Lead Generation) Real Estate ( Digital Marketing and Lead Generation)
Real Estate ( Digital Marketing and Lead Generation)Vibes Communications Pvt Ltd
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing PlanAshley Egan
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101Dena Walker
 
Seo campaign strategy
Seo campaign strategySeo campaign strategy
Seo campaign strategyCanbayInc
 
Digital Marketing Tutorial For Beginner
Digital Marketing Tutorial For Beginner Digital Marketing Tutorial For Beginner
Digital Marketing Tutorial For Beginner Asif Ahmed Rakib
 
What is Digital Marketing | Digital Marketing Guide | FLC Digital
What is Digital Marketing | Digital Marketing Guide | FLC DigitalWhat is Digital Marketing | Digital Marketing Guide | FLC Digital
What is Digital Marketing | Digital Marketing Guide | FLC DigitalSimardeepNarula
 
Digital marketing & Social Media portfolio
Digital marketing & Social Media portfolioDigital marketing & Social Media portfolio
Digital marketing & Social Media portfolioManou Molosa
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan Vanessa Baires
 
Digital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and factsDigital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and factssaranshjain50
 
Social Media Marketing Plan - GRIP2023.pdf
Social Media Marketing Plan - GRIP2023.pdfSocial Media Marketing Plan - GRIP2023.pdf
Social Media Marketing Plan - GRIP2023.pdfYuktaSingh25
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing PlanBryant Santos
 
Pinterest marketing digital marketing paathshala
Pinterest marketing   digital marketing paathshalaPinterest marketing   digital marketing paathshala
Pinterest marketing digital marketing paathshalaSimplilearn
 

Mais procurados (20)

digital marketing - project 3 part 2 facebook campaign evaluation
digital marketing - project 3 part 2 facebook campaign evaluationdigital marketing - project 3 part 2 facebook campaign evaluation
digital marketing - project 3 part 2 facebook campaign evaluation
 
Jen Begeal - Digital Marketing Portfolio
Jen Begeal - Digital Marketing PortfolioJen Begeal - Digital Marketing Portfolio
Jen Begeal - Digital Marketing Portfolio
 
Jaston global _ Digital Marketing Strategy
Jaston global _ Digital Marketing StrategyJaston global _ Digital Marketing Strategy
Jaston global _ Digital Marketing Strategy
 
Digital marketing proposal new converted (1)
Digital marketing proposal new converted (1)Digital marketing proposal new converted (1)
Digital marketing proposal new converted (1)
 
Week 2 - Social Media Training Presentation
Week 2 - Social Media Training PresentationWeek 2 - Social Media Training Presentation
Week 2 - Social Media Training Presentation
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by Gdata
 
Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky Deshmukh
 
Real Estate ( Digital Marketing and Lead Generation)
 Real Estate ( Digital Marketing and Lead Generation) Real Estate ( Digital Marketing and Lead Generation)
Real Estate ( Digital Marketing and Lead Generation)
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
 
Seo campaign strategy
Seo campaign strategySeo campaign strategy
Seo campaign strategy
 
Digital Marketing Tutorial For Beginner
Digital Marketing Tutorial For Beginner Digital Marketing Tutorial For Beginner
Digital Marketing Tutorial For Beginner
 
What is Digital Marketing | Digital Marketing Guide | FLC Digital
What is Digital Marketing | Digital Marketing Guide | FLC DigitalWhat is Digital Marketing | Digital Marketing Guide | FLC Digital
What is Digital Marketing | Digital Marketing Guide | FLC Digital
 
Digital marketing & Social Media portfolio
Digital marketing & Social Media portfolioDigital marketing & Social Media portfolio
Digital marketing & Social Media portfolio
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan
 
Digital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and factsDigital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and facts
 
Social Media Marketing Plan - GRIP2023.pdf
Social Media Marketing Plan - GRIP2023.pdfSocial Media Marketing Plan - GRIP2023.pdf
Social Media Marketing Plan - GRIP2023.pdf
 
Facebook marketing
Facebook marketingFacebook marketing
Facebook marketing
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
 
Pinterest marketing digital marketing paathshala
Pinterest marketing   digital marketing paathshalaPinterest marketing   digital marketing paathshala
Pinterest marketing digital marketing paathshala
 

Destaque

Teaching approaches and methods a foreign language
Teaching approaches and methods a foreign languageTeaching approaches and methods a foreign language
Teaching approaches and methods a foreign languagePatricia Plaza
 
Coloquio de Matemática de Cancio Sandra
Coloquio de Matemática de Cancio SandraColoquio de Matemática de Cancio Sandra
Coloquio de Matemática de Cancio SandraSandra Cancio
 
Newsletter-Page Design & Layout
Newsletter-Page Design & LayoutNewsletter-Page Design & Layout
Newsletter-Page Design & LayoutAngela Crawford
 
CARGOR_буклет
CARGOR_буклетCARGOR_буклет
CARGOR_буклетRuslan Gorb
 
UC Analytics for Skype4Business
UC Analytics for Skype4Business UC Analytics for Skype4Business
UC Analytics for Skype4Business Bobby Easterbrook
 
eRetail trends and 7 actionable steps to maximize your revenue
eRetail trends and 7 actionable steps to maximize your revenueeRetail trends and 7 actionable steps to maximize your revenue
eRetail trends and 7 actionable steps to maximize your revenueAcapture
 
韓国モバイルアクセスビリティ 現況と展望
韓国モバイルアクセスビリティ現況と展望韓国モバイルアクセスビリティ現況と展望
韓国モバイルアクセスビリティ 現況と展望(주)SNC Lab.
 
Audience Clusters & Intent Analytics using OhanaQB
Audience Clusters & Intent Analytics using OhanaQBAudience Clusters & Intent Analytics using OhanaQB
Audience Clusters & Intent Analytics using OhanaQBOhana Media
 
Search to Display Remarketing
Search to Display RemarketingSearch to Display Remarketing
Search to Display RemarketingP J
 
Narrative theory
Narrative theoryNarrative theory
Narrative theoryNathan Hodd
 
Concurrency presentation
Concurrency presentationConcurrency presentation
Concurrency presentationTed Wentzel
 
Electrolux Interim Report Q1 2016 - Presentation
Electrolux Interim Report Q1 2016 - PresentationElectrolux Interim Report Q1 2016 - Presentation
Electrolux Interim Report Q1 2016 - PresentationElectrolux Group
 
DOES15 - Em Campbell-Pretty - From Teams to Tribes:Creating a “One Team” Culture
DOES15 - Em Campbell-Pretty - From Teams to Tribes:Creating a “One Team” CultureDOES15 - Em Campbell-Pretty - From Teams to Tribes:Creating a “One Team” Culture
DOES15 - Em Campbell-Pretty - From Teams to Tribes:Creating a “One Team” CultureGene Kim
 
DOES15 - Adrian Cockcroft - Systems for Innovation
DOES15 - Adrian Cockcroft - Systems for InnovationDOES15 - Adrian Cockcroft - Systems for Innovation
DOES15 - Adrian Cockcroft - Systems for InnovationGene Kim
 
Selling Strategies Of Retail Banking
Selling Strategies Of Retail BankingSelling Strategies Of Retail Banking
Selling Strategies Of Retail BankingSuresh Singh
 
Facebook Advertising TBEX May 2016
Facebook Advertising TBEX May 2016Facebook Advertising TBEX May 2016
Facebook Advertising TBEX May 2016Frederic Gonzalo
 

Destaque (20)

POLICE POWERS
POLICE POWERSPOLICE POWERS
POLICE POWERS
 
Teaching approaches and methods a foreign language
Teaching approaches and methods a foreign languageTeaching approaches and methods a foreign language
Teaching approaches and methods a foreign language
 
Jayasinghe Abrode PDF
Jayasinghe Abrode   PDFJayasinghe Abrode   PDF
Jayasinghe Abrode PDF
 
Coloquio de Matemática de Cancio Sandra
Coloquio de Matemática de Cancio SandraColoquio de Matemática de Cancio Sandra
Coloquio de Matemática de Cancio Sandra
 
Newsletter-Page Design & Layout
Newsletter-Page Design & LayoutNewsletter-Page Design & Layout
Newsletter-Page Design & Layout
 
CARGOR_буклет
CARGOR_буклетCARGOR_буклет
CARGOR_буклет
 
El rito
El ritoEl rito
El rito
 
UC Analytics for Skype4Business
UC Analytics for Skype4Business UC Analytics for Skype4Business
UC Analytics for Skype4Business
 
eRetail trends and 7 actionable steps to maximize your revenue
eRetail trends and 7 actionable steps to maximize your revenueeRetail trends and 7 actionable steps to maximize your revenue
eRetail trends and 7 actionable steps to maximize your revenue
 
韓国モバイルアクセスビリティ 現況と展望
韓国モバイルアクセスビリティ現況と展望韓国モバイルアクセスビリティ現況と展望
韓国モバイルアクセスビリティ 現況と展望
 
Audience Clusters & Intent Analytics using OhanaQB
Audience Clusters & Intent Analytics using OhanaQBAudience Clusters & Intent Analytics using OhanaQB
Audience Clusters & Intent Analytics using OhanaQB
 
Search to Display Remarketing
Search to Display RemarketingSearch to Display Remarketing
Search to Display Remarketing
 
Narrative theory
Narrative theoryNarrative theory
Narrative theory
 
Concurrency presentation
Concurrency presentationConcurrency presentation
Concurrency presentation
 
Electrolux Interim Report Q1 2016 - Presentation
Electrolux Interim Report Q1 2016 - PresentationElectrolux Interim Report Q1 2016 - Presentation
Electrolux Interim Report Q1 2016 - Presentation
 
DOES15 - Em Campbell-Pretty - From Teams to Tribes:Creating a “One Team” Culture
DOES15 - Em Campbell-Pretty - From Teams to Tribes:Creating a “One Team” CultureDOES15 - Em Campbell-Pretty - From Teams to Tribes:Creating a “One Team” Culture
DOES15 - Em Campbell-Pretty - From Teams to Tribes:Creating a “One Team” Culture
 
DOES15 - Adrian Cockcroft - Systems for Innovation
DOES15 - Adrian Cockcroft - Systems for InnovationDOES15 - Adrian Cockcroft - Systems for Innovation
DOES15 - Adrian Cockcroft - Systems for Innovation
 
Selling Strategies Of Retail Banking
Selling Strategies Of Retail BankingSelling Strategies Of Retail Banking
Selling Strategies Of Retail Banking
 
Facebook Advertising TBEX May 2016
Facebook Advertising TBEX May 2016Facebook Advertising TBEX May 2016
Facebook Advertising TBEX May 2016
 
educación ambiental
educación ambientaleducación ambiental
educación ambiental
 

Semelhante a Ohana media social media metrics-slideshare

How to Measure Your Social Media Success - Metrics and Tools: Secrets reveale...
How to Measure Your Social Media Success - Metrics and Tools: Secrets reveale...How to Measure Your Social Media Success - Metrics and Tools: Secrets reveale...
How to Measure Your Social Media Success - Metrics and Tools: Secrets reveale...Semrush
 
Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Martin van Vliet
 
Marketing & Social Media
Marketing & Social MediaMarketing & Social Media
Marketing & Social Mediasaw2w
 
Wendys social media strategy shashank mishra
Wendys social media strategy shashank mishraWendys social media strategy shashank mishra
Wendys social media strategy shashank mishraShashank Mishra
 
How to Create a Social Media Strategy
How to Create a Social Media StrategyHow to Create a Social Media Strategy
How to Create a Social Media StrategyMack Collier
 
Illawarra ITEC - Engaging With Your Customers Using Social Media
Illawarra ITEC - Engaging With Your Customers Using Social MediaIllawarra ITEC - Engaging With Your Customers Using Social Media
Illawarra ITEC - Engaging With Your Customers Using Social Mediajewisstraining
 
Warren Knight B2B Social Media Marketing
Warren Knight  B2B Social Media MarketingWarren Knight  B2B Social Media Marketing
Warren Knight B2B Social Media MarketingThink Digital First
 
How to Increase Engagement & Followers on Twitter - By www.desicreative.com
How to Increase Engagement & Followers on Twitter - By www.desicreative.comHow to Increase Engagement & Followers on Twitter - By www.desicreative.com
How to Increase Engagement & Followers on Twitter - By www.desicreative.comDesi Creative
 
Social Marketing in a Nutshell
Social Marketing in a NutshellSocial Marketing in a Nutshell
Social Marketing in a NutshellFuse13
 
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Rodger Johnson
 
Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
 
Twitter for startups - Turning Your Followers in to Customers
Twitter for startups - Turning Your Followers in to CustomersTwitter for startups - Turning Your Followers in to Customers
Twitter for startups - Turning Your Followers in to CustomersAmit Panchal
 
Measuring and Tracking Your Social Media Efforts
Measuring and Tracking Your Social Media EffortsMeasuring and Tracking Your Social Media Efforts
Measuring and Tracking Your Social Media EffortsHall_
 
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010shapira marketing
 
Digital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaDigital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
 

Semelhante a Ohana media social media metrics-slideshare (20)

How to Measure Your Social Media Success - Metrics and Tools: Secrets reveale...
How to Measure Your Social Media Success - Metrics and Tools: Secrets reveale...How to Measure Your Social Media Success - Metrics and Tools: Secrets reveale...
How to Measure Your Social Media Success - Metrics and Tools: Secrets reveale...
 
Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020
 
Marketing & Social Media
Marketing & Social MediaMarketing & Social Media
Marketing & Social Media
 
Mang xa hoi trong Bat Dong San
Mang xa hoi trong Bat Dong SanMang xa hoi trong Bat Dong San
Mang xa hoi trong Bat Dong San
 
Wendys social media strategy shashank mishra
Wendys social media strategy shashank mishraWendys social media strategy shashank mishra
Wendys social media strategy shashank mishra
 
Wendys strategy
Wendys strategyWendys strategy
Wendys strategy
 
How to Create a Social Media Strategy
How to Create a Social Media StrategyHow to Create a Social Media Strategy
How to Create a Social Media Strategy
 
Illawarra ITEC - Engaging With Your Customers Using Social Media
Illawarra ITEC - Engaging With Your Customers Using Social MediaIllawarra ITEC - Engaging With Your Customers Using Social Media
Illawarra ITEC - Engaging With Your Customers Using Social Media
 
IREM Social Media Presentation Northern Ohio
IREM Social Media Presentation Northern OhioIREM Social Media Presentation Northern Ohio
IREM Social Media Presentation Northern Ohio
 
Warren Knight B2B Social Media Marketing
Warren Knight  B2B Social Media MarketingWarren Knight  B2B Social Media Marketing
Warren Knight B2B Social Media Marketing
 
How to Increase Engagement & Followers on Twitter - By www.desicreative.com
How to Increase Engagement & Followers on Twitter - By www.desicreative.comHow to Increase Engagement & Followers on Twitter - By www.desicreative.com
How to Increase Engagement & Followers on Twitter - By www.desicreative.com
 
Social Media for Realtors
Social Media for RealtorsSocial Media for Realtors
Social Media for Realtors
 
Social Marketing in a Nutshell
Social Marketing in a NutshellSocial Marketing in a Nutshell
Social Marketing in a Nutshell
 
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
 
Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017
 
Twitter for startups - Turning Your Followers in to Customers
Twitter for startups - Turning Your Followers in to CustomersTwitter for startups - Turning Your Followers in to Customers
Twitter for startups - Turning Your Followers in to Customers
 
Measuring social-media-update
Measuring social-media-updateMeasuring social-media-update
Measuring social-media-update
 
Measuring and Tracking Your Social Media Efforts
Measuring and Tracking Your Social Media EffortsMeasuring and Tracking Your Social Media Efforts
Measuring and Tracking Your Social Media Efforts
 
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
 
Digital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaDigital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social media
 

Último

UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 

Último (20)

UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 

Ohana media social media metrics-slideshare

  • 1. Social Media - Metrics that Matter Team Ohana / 12th June 2010 @ Startup Saturday, IIIT-H Ohana Knowledge Series www.ohana-media.com @ohana_media
  • 2. just little something about us who we are a technology driven online advertising and media company where based in new jersey, hyderabad and mumbai experience core team with combined experience of over 30 years in internet domain with organizations like amazon, microsoft and rediff team team of 15. largely techies. passion to simplify digital marketing Ohana Media: only one slide about us
  • 3. Lets be a little practical about social media efforts! Before we start …. Do you really care about engagement through Social Media? At this stage you should care only about two things – Product & Traffic I’m a startup working on an Internet Product , team size: 2-6 Do you really care about message amplification on Social Media? Do you really care about branding through Social Media? NO NO NO
  • 4. Lets be a little practical about social media efforts! The rant continues ... Usual misconceptions about Social Media with StartUps > I will get lots and lots of brand exposure and traffic from Social Media > I want 5,000 fans on Facebook; 2500 followers on Twitter > And then I’m successful! So what happens - > We concentrate our energies towards that goal & forget the thing that matters - Product & Traffic
  • 5. Lets be a little practical about social media efforts! We haven’t started talking social media metrics yet ! Sachin Tendulkar Twitter followers: 421,000+ Facebook fan page: 233,000+ Britney Spears Twitter followers: 5,100,000+ Facebook fan page: 2,990,000+ “ I was already a brand - Sachin Tendulkar before I came on Twitter or Facebook! “ I was already a brand – Britney Spears before I came on Twitter or Facebook!
  • 6. Just re-iterating ... Social Media strategy for Engagement, Brand & Interaction comes at a much later stage. Right now focus on your product! Have presence, but don’t focus major efforts on Social Media. “ And if you can’t believe Ohana Media, you can surely believe us!”
  • 7. A Case Study: Social Media Metrics Focus on product and getting traffic to website. Built Social into the product itself. No “push” marketing on social media. Tell your own users you are on Facebook & Twitter, if they like what you do – they will follow you How was it possible? If users like what you do, they will follow you or be your fan But if they are your fan or follower, doesn’t mean they like you! If users continue to like what you do, they will continue to follow you or be your fan Golden Rules: A 10 yr old site was declining in traffic and engagement Now, they are back and increasing in pageviews rapidly. Have close to 6000 facebook fans and 2000 followers in twitter
  • 8. How much traffic can you get from Social Media: Social Media Metrics 5000 Fans / 5000 Followers will give me a lot of traffic! Myth: On Facebook: Facts: 1000 Fans on Facebook, will give you around 50 visits per day if you are compelling and active. Avg time spent by users who come from facebook could be 3-4 minutes (Data from case study) On Twitter: 1000 Followers on Twitter, will give you up 10 visits Avg time spent users who come from twitter is 1 Minute or less (Data from case study) Note: This does no include ReTweets / RePosts of content; Stats not same for viral content – but note that not every content on your website is viral
  • 9.
  • 10.
  • 11. Measuring blogs Social Media Metrics Blog Metrics How to measure Implication Raw Author Contribution Posts per month = #posts/# months Content created = # words/#posts Use WP Blog Metrics plugin Are we giving the enough inputs ? Measures frequency and consistency Does not measure quality Audience Growth Unq Visitors on Google Analytics RSS - #subscribers, reach Use Feedburner Is anyone reading my content ? RSS Subscribers are your loyal and relevant readers. Track trends Conversation Rate #visitor comments/#posts Is it a dialogue or a monologue? Citations/Ripple Index Technorati Authority - # unique blogs that linked to you in last 6 months Tweet Citations - tweetmeme.com FB Likes/Shares - webgraphr.com Am I causing a ripple? Indicates virality of content Cost Time, Opportunity Cost, Cold hard cash Benefit Conversions ! Customer evangelists created - not easy to measure
  • 12. Measuring blogs Social Media Metrics
  • 13. Measuring blogs Social Media Metrics
  • 14. Measuring blogs Social Media Metrics
  • 15. Measuring blogs Social Media Metrics
  • 16. Measuring twitter Social Media Metrics Twitter Metrics How to measure Considerations Growth in followers TwitterCounter Index against “competitors” Get relevant followers. Message Amplification # of retweet per ‘000 followers - 1 wk retweetist.com retweetrank.com Instills discipline of tweeting things of value Click through Rate Average shared links CTR Bit.ly Tr.im What do my followers like ? Conversation Rate Replies sent per day Replies received per day twitter-friends.com ( down recently ) Is it a monologue or a dialogue ? New Age Metrics ! klout.com
  • 17. Measuring video Social Media Metrics
  • 18. Measuring video Social Media Metrics
  • 19. Measuring video Social Media Metrics Drill Down ! What keywords are my videos getting indexed for ? Which sites are driving my embed views ?
  • 20. Measuring video Social Media Metrics
  • 21. Measuring video Social Media Metrics Audience Attention !
  • 22. Wrapping up : Social Media Metrics There are too many metrics and tools out there. Remove the fluff. Don’t get carried away. Focus on outcomes Golden Rules of Social Media Analytics Segment your users Trends not just absolute numbers
  • 23. Mahalo! Ohana Knowledge Series www.ohana-media.com @ohana_media [email_address] Want to talk to us? Write to us: [email_address]