1. Website design companies : Part I
Website design - the perfect home page
Congratulations! By purchasing your own piece of cyberspace you have confirmed yourself as a serious
internet marketer.
Before you delve into the joys of your cpanel it is time to sit down with a piece of paper and plan your
online shop window.
What exactly is your site about? Who is your target visitor? What will they be looking for that you can
supply? Write these fundamentals down at the top of the page.
If you were looking for your site, what would you do? It is likely you would start with a search engine
such as Google or Yahoo so I suggest you do just that. Type your website design companiess in and do
some research on your competition. What do you like about their site? What made you want to leave
in a hurry? This is a valuable yet free education into what makes a successful website.
Some sites look like a parking place for ads. It can be very hard to find what the site can offer as any
content is burried under advertising. First impressions are vital - one click of the back button and your
visitor is gone for good. If all that fills your browser window is a large header graphic and some ads then
would you bother scrolling down to see more? Worse still, imagine one of those ads offers just what
you were looking for - you would click away without even remembering the rest of the site was there.
I'm all for adding income streams such as Adsense to your site but limit the advertising on your home
page to some discreet links near the bottom of the page. If your website visitor has read down to the
bottom of the page and not found what they were looking for then certainly offer them some
alternatives but don't hurry their departure.
It may seem pessamistic to think about your visitor leaving when they have only just found your site but
don't miss any opportunity to encourage them to return. Make sure you have a simple signup form on
your home page and offer visitors something useful. This may be a newletter to keep them informed of
your latest offers or an ecourse, for example. This is the only circumstance when a pop-up may be
appropriate on your home page.
2. What is your target visitor looking for? If they are shopping around for the best price on something then
they could probably care less 'about me'. If you are offering a service or a business proposition however
then this is a critical area for your consideration. You will want a welcoming head and shoulder photo of
yourself with your name and contact details in plain view. If your visitor wants a good deal then your
hottest offer will take this pride of place.
Is a picture worth a thousand words? If you are offering a graphic design service then by all means
knock yourself out. If not then carefully consider how hard every image is working for you. Graphics are
great for window dressing a site and making it more appealing. Graphics can also slow down your
page's load time. Have you ever given up when a page was too slow to show? Do you care that there
may well have been a fantastic visual feast if you had waited longer?
Back to your piece of paper and work out where you want your visitor to go next. Try and keep the links
from your main page at 5-10 only. There is such a thing as too much choice and too many options can
give the impression that little of your site will offer what your visitor really wants. Would you spend time
reading through lots of options when it is easier to click away and start again with another of the 8
billion sites competing for your attention? Not only are fewer links less confusing for your visitor but
again less links mean a faster load time for your page. Work out the logical groups for your site's
information then link to these group menus from your home page.
What is the colour scheme for your site? Do you want something vibrant to inspire action? Are calming
pastels that instill confidence closer to your goal? You will want to keep within a simple palette of
colours thoroughout your site so it does not seem disjointed so consider your site livery carefully.
Does your shop window invite customers in off the street? Does it look like a classy establishment or a
flea market? Keep your homepage clean, clear and simple and it will welcome website visitors into your
site.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
3. Website design companies : End of Part I
Website Design: Boost the Look and Feel of your Website
For communication, promotion and selling, internet and website are the two most effective and
relevant medium today.Websites are representing
enterprises these days. When communication, information dissemination and marketing can be made
through websites, then everyone will try to make their websites acquire a unique place in design,
usability appearance and in search engine visibility. There are large numbers of website designing
companies today, yet how many of them are meeting the requisite criteria, need to be studied.
If your primary objective is to do e-business or internet marketing through your website then this article
will help you making an effective website.Whether you are required to make a basic business website to
inform about your company, product and competitiveness, then a tailor made website design can carry
the information, in an appropriate way. Your website should work as a loyal representative to the
potential buyers who will prefer to start dealing with you seeing your website.You can reflect your
objective as well as what you are through your website.Your website should have a balanced yet
attractive graphics and text contents to ideally represent your company.
Web designers, Content writers and Web Developers are three vital positions for a website
development firm and for the business organizations that develop websites by setting up an
independent web development unit. Since the graphics of your website attract online visitors to your
website,content should make them feel getting solid,stable and reliable services from you.If you have
option selling online then you should take care of an easy navigation and simple steps to complete the
buying process.
When outsourcing website designing comes into your consideration then there are competent web
development firms who can offer you entire services from web designing, content writing, Search
Engine Optimization, to including additional features to your website as per your instruction.Usually web
development and internet marketing firms keep them updated about latest products and processes
relating to website design and development. These offshore website design and development firms
provide services within the given time period.
4. If you have website for internet marketing and that does not generate leads for your business then you
may consult an internet marketing company.In web development firm you can also find internet
marketing professionals.How to design a SEO friendly website by which it comes first in searching can be
guided by an internet marketing company.The design, content will be made in a search friendly way.
Make sure your website is navigation friendly, not used heavy images, graphics, different image
background in different part of the page, and consider the importance of using JavaScript. Appearance,
usability, information availability and information accessibility are four crucial parts of a website which
are interrelated and none should be ignored.
The role of a web designer is not only to put color and make graphic or flash work on the website but
also to ensure a beautiful, and a justifiable appearance of the website.On the other hand content writer,
SEO professional and web developer strive to make the website not only informative and SEO friendly
but also justify the objective of developing website.
If you are curious about website design feel free contact us.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Website design companies : End of Part II
Website Design
As more and more businesses depend partially or fully on their online presence to sell their products
and services, website design is gaining more and more importance. A business’ website serves as its
display window and, like a good or bad display window, can automatically draw customers to take a
closer look or turn them off with one glance. Maximizing your website to look great, be user friendly,
efficient and have a speedy loading time is therefore of utter importance.
5. As answer to businesses’ need for a good website and other web services, IT companies providing
custom web design services are cropping up.
Web development is however evolving in such a fast pace with hundreds of technologies involved that
many small web design companies in the US find that they cannot handle all the job orders. Because of
this, more and more web design companies in the US are actually relying on outsourcing to handle the
load and cut their expenses at the same time. Without access to the manpower, skills and expertise
provided by outsourcing, many web design companies will find themselves unable to take on many
projects and contracts resulting to a significant loss in revenue.
Web design and development companies can handle outsourcing two ways. One way is to set up a
business with US manager but with all the other labor fully outsourced. Another way is to simply
outsource projects or specific parts of projects that might pose as a problem for the company or that the
company couldn’t handle because of its present workload. However, much a company depends on
outsourcing, one thing is for sure, it is that the company gets to save money whenever they outsource.
Web designers in the US cost around $75 to $125 per hour. Outsourcing saves lots of money since the
rates are usually on a per job or per page basis instead of an hourly basis. This per job and per page basis
usually includes all the custom graphics design, animations, editing, enhancing, Java applets, and other
features needed. This is a big deal since specialized jobs in the US will entail additional expense. For
example, in the US, paying a graphics expert can cost as much as $80 per hour.
Now, if a client wants to have some flash animation on his website it could cost up to a few hundred
dollars just to create that one animation. This will increase the project expense and thus be an
additional cost to the company’s’ customer. On the other hand, US based companies can save as much
as 80% on labor costs when it is fully outsourced. This is possible since salaries in the countries where
jobs are outsourced are usually dismally low compared to salaries in the US so that, even what is seen as
cheap labor to US businesses is seen as a good paying job by the designers. This is important since being
satisfied with the compensation affects the quality of work. Not only can businesses expect low costs in
outsourcing but quality work as well.
Another advantage of outsourcing is the additional business control it provides. Although cost is still the
main benefit of outsourcing, an increased control and a marked increase in business processes is very
important. An Accenture survey of more than 800 American and European executives show that there is
an improvement in business processes in as early as the first day of outsourcing with the levels of
6. control increasing over a period of time. Improvements were most notable in the areas of ability to plan,
operational reliability, and rapidity of implementation of new strategies. Outsourcing works because it
brings with it a wider range of experience and more insights to get the job done efficiently and well.
Many US companies choose to outsource their business to India and other Asian countries as well as to
some European countries. However, outsourcing to South American countries like Colombia and
Venezuela, though not yet as popular as India, are gaining popularity and are proving to be more
advantageous for many businesses.
The first benefit of outsourcing to Colombia and Venezuela is the cost. Cost is the very reason why
businesses choose to outsource. Although it is already proven that outsourcing to India is way cheaper
than hiring US based IT companies to do the job, it is actually even cheaper to outsource in Colombia.
According to David E. Gumper, a managed developer in India costs as much as $3200 per month
compared to $1000 per month in Colombia. The large discrepancy in cost for a managed developer is
proof enough that outsourcing in Colombia and other South American countries is more cost effective.
Note however, that the rates quoted above were for 2004 and both are expected to have increased by
this year. If Colombia is cheap compared to India then undoubtedly Colombian rates are almost
incomparably cheap compared to that of US rates. Saving a few thousand dollars is a big deal especially
for start up businesses since the money saved can go to other capitalization needs.
Another advantage of outsourcing to Colombia and Venezuela are the countries' time zone. Of course, a
US based company will have a nearer, if not the same time zone as your business. However, if you
decide to outsource to Asia, the time zone difference is very pronounced with as much as a 13-hour
difference. Though time zone difference does not affect the quality of work, it can affect communication
between you and your web developers. Being on the same time zone makes it easier to contact each
other during business hours so that issues can be easily talked about, addressed, and solved before they
turn into problems.
It is advised to never ever outsource to a company that exhibits poor English skills – both spoken and
written. Remember that the Internet depends mostly on written communication so it makes no sense to
hire a company to do your website and end up having to edit everything in the content. Even if the
project you outsource is only graphical, good English skills are still necessary to ensure that they
understood the instructions well to avoid the hassle of revisions in design. Since most Colombians and
Venezuelans speak perfect English, this shouldn’t pose as a problem.
7. Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Website design companies : End of Part III