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The Past, Present & Future Of Healthcare …  In 20 Inspired Tweets @rohitbhargava Rohit Bhargava  SVP, Ogilvy PR October 27, 2009 ePatient Connections PAST PRESENT FUTURE
I N  T H E  P A S T  … The gatekeepers to information about conditions were organizations and  “docs” of all sorts. #ePatCon
I N  T H E  P A S T  … Patients were passive participants in their care, unable to self-diagnose or optimize treatment. #ePatCon
I N  T H E  P A S T  … Support communities were based on personal relationships and mostly limited to  who  you knew. #ePatCon
I N  T H E  P A S T  … The media was once an institution with a small number of individuals appointed as caretakers. #ePatCon
I N  T H E  P R E S E N T  … Content creation is now easy to do without understanding the tech that makes it work. #ePatCon
I N  T H E  P R E S E N T  … Doctors can now publish information  more broadly than just to their own patients. #ePatCon
I N  T H E  P R E S E N T  … Patients are openly asking for advice on everything from treatment to healthcare providers. #ePatCon
I N  T H E  P R E S E N T  … Feedback on treatment is immediate and highly visible, adding pressure to healthcare providers. #ePatCon
I N  T H E  P R E S E N T  … The most passionate patients are becoming vocal advocates for research and awareness. #ePatCon
I N  T H E  P R E S E N T  … Advocacy is expanding to become part of each of our digital identities as we share our virtual self online. #ePatCon
I N  T H E  P R E S E N T  … Bottom Line: Health 2.0 today means every patient can have their own voice to share their experience. #ePatCon
I N  T H E  F U T U R E  … Amplified WOM of positive or negative experiences will make or break healthcare providers. #ePatCon
I N  T H E  F U T U R E  … Health records will follow patients and put more power and responsibility in the hands of patients. #ePatCon
I N  T H E  F U T U R E  … Aggregated data from millions of “volunteers” will transform research by adding scale. #ePatCon
I N  T H E  F U T U R E  … Patients have more knowledge on their conditions and share it with providers to improve their treatment. #ePatCon
I N  T H E  F U T U R E  … Diagnosis for the toughest cases will be crowdsourced through social networks. #ePatCon
I N  T H E  F U T U R E  … We will ask bigger questions through social media – and find real answers from unexpected places. #ePatCon
I N  T H E  F U T U R E  … Marketers will need to create great and content, and become real participants in existing communities. #ePatCon
Thank You! Get the Book: blog.ogilvypr.com www.rohitbhargava.com  ThePersonalityProject.com Blogs + Resources: www.readpni.com Follow Rohit on Twitter: @rohitbhargava

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Healthcare 2.0 In 20 Inspired Tweets - The Past, Present And Future Of Healthcare

  • 1. The Past, Present & Future Of Healthcare … In 20 Inspired Tweets @rohitbhargava Rohit Bhargava SVP, Ogilvy PR October 27, 2009 ePatient Connections PAST PRESENT FUTURE
  • 2. I N T H E P A S T … The gatekeepers to information about conditions were organizations and “docs” of all sorts. #ePatCon
  • 3. I N T H E P A S T … Patients were passive participants in their care, unable to self-diagnose or optimize treatment. #ePatCon
  • 4. I N T H E P A S T … Support communities were based on personal relationships and mostly limited to who you knew. #ePatCon
  • 5. I N T H E P A S T … The media was once an institution with a small number of individuals appointed as caretakers. #ePatCon
  • 6. I N T H E P R E S E N T … Content creation is now easy to do without understanding the tech that makes it work. #ePatCon
  • 7. I N T H E P R E S E N T … Doctors can now publish information more broadly than just to their own patients. #ePatCon
  • 8. I N T H E P R E S E N T … Patients are openly asking for advice on everything from treatment to healthcare providers. #ePatCon
  • 9. I N T H E P R E S E N T … Feedback on treatment is immediate and highly visible, adding pressure to healthcare providers. #ePatCon
  • 10. I N T H E P R E S E N T … The most passionate patients are becoming vocal advocates for research and awareness. #ePatCon
  • 11. I N T H E P R E S E N T … Advocacy is expanding to become part of each of our digital identities as we share our virtual self online. #ePatCon
  • 12. I N T H E P R E S E N T … Bottom Line: Health 2.0 today means every patient can have their own voice to share their experience. #ePatCon
  • 13. I N T H E F U T U R E … Amplified WOM of positive or negative experiences will make or break healthcare providers. #ePatCon
  • 14. I N T H E F U T U R E … Health records will follow patients and put more power and responsibility in the hands of patients. #ePatCon
  • 15. I N T H E F U T U R E … Aggregated data from millions of “volunteers” will transform research by adding scale. #ePatCon
  • 16. I N T H E F U T U R E … Patients have more knowledge on their conditions and share it with providers to improve their treatment. #ePatCon
  • 17. I N T H E F U T U R E … Diagnosis for the toughest cases will be crowdsourced through social networks. #ePatCon
  • 18. I N T H E F U T U R E … We will ask bigger questions through social media – and find real answers from unexpected places. #ePatCon
  • 19. I N T H E F U T U R E … Marketers will need to create great and content, and become real participants in existing communities. #ePatCon
  • 20. Thank You! Get the Book: blog.ogilvypr.com www.rohitbhargava.com ThePersonalityProject.com Blogs + Resources: www.readpni.com Follow Rohit on Twitter: @rohitbhargava