4. Source: Top 100 Countries by Game Revenues - Newzoo
Vietnam, the Largest Game Market of South East Asia 2013
(Based on Revenue – in Million USD)
233
200
146
94 93 85
0
50
100
150
200
250
Vietnam Thailand Indonesia Malaysia Philippines Singapore

5. Source: Top 100 Countries by Game Revenues - Newzoo
Vietnam is ranked at 6th of the Largest Game Market in Asia
(based on Revenue)
follows China, Japan, Korea, Taiwan and India
and 25th in the world

7. 2013, Vietnam:
Monthly Runrate: estimate 2+ mil USD
Total value of Mobile game market: 25,5 mil USD
Market Forcast:
2014: 35 mil USD
2016: 52 mil USD

9. 1. WHAT IS THE WORLD TALKING ABOUT?

17. 2. CONCEPTS WHICH NEED TO BE CROSSED OUT

19. Source: Report on Researching Game Mobile Market by GMO
The average time spend playing Mobile game
47.5%
35.6%
11.7%
5.3%
Under 1h 1h-2h 2h-3h Over 3h

20. NON-GAMER
CASUAL GAMER
PROFESSIONAL GAMER

21. The trend?
- Casual to Mid-core
- Social or Puzzle game: mobile version first

22. Mobile game vs. Console game?

25. PR pitch:
• Convert rate
• Active user
• They may not install the game right away but
encourage them to click on the ads and install later
• Effect on both iOs and Adroid

28. 3. WHO ARE OUR CUSTOMERS?

31. Vua Thủ Thành
CASE STUDY