2. What is Corporate Social Responsibility?
• Corporate Social Responsibility (CSR)
describes the general responsibility of a
company for sustainable management in an
economical, ecological and social respect.
3. • Corporate Social Responsibility (CSR) is a
fundamental concept designed to help
companies integrate social and ecological
concerns into their corporate activities and
relationships with stakeholders.
• Corporate Responsibility (CR) describes the sense
of responsibility of a company any time its
business activities affect society, the employees,
the environment and the economic surroundings
4. Corporate Social Entrepreneurship
• CSE emerges from and is built on three
conceptual frameworks: entrepreneurship,
corporate entrepreneurship, and social
entrepreneurship
• Social entrepreneurship is the work of a social
entrepreneur. A social entrepreneur is someone
who recognizes a social problem and uses
entrepreneurial principles to organize, create,
and manage a venture to make social change.
5. • Corporate Social Responsibility (CSR) is a
concept whereby enterprises integrate social and
environmental concerns into their mainstream
business operations on a voluntary basis.
• While the Government provides a regulatory
framework governing issues such as employment
rights, environmental protection, equality and
fair trading, CSR goes beyond compliance with
legislative requirements and creates shared value
through collaboration with all stakeholders. It
ensures that the interests of enterprises and
interests of wider society are mutually
supportive.
6. • Corporate social commitment refers to voluntary non
profit investments into the
• community made by a company. For this purpose, the
company provides for example money, products or the
knowhow and manpower of its employees.
Commitment can
• be realised with a variety of tools, such as
• Donations and
• Sponsoring corporate volunteering
• and public private partnership
• .
7. CSR Good for business…
• An active interest in the community by a
business can generate community support,
goodwill and loyalty.
• There are many ways in which enterprises
are involved in communities, such as:
• A)
• B)
8. Impact of CSR
• A key driver of CSR is the impact it can have as a lever
for improving competitiveness and as a means of
reducing costs and creating new value.
• Most businesses seek to be profitable, and this can be
done in a manner which creates shared value for all
stakeholders.
• High performing organizations manage their societal,
economic and environmental responsibilities in an
ethical manner which benefits them, their workers
and their wider local communities.
9. Benefits of CSr
• A strategic approach to CSR can therefore lead
to potential benefits and create opportunities
for growth at enterprise level.
• CSR can have a positive influence on the
competitiveness of enterprises and can bring
real benefits in various ways such as
Customer relations, Risk management ,
Cost savings , Human resources
10. Benefits
• Customer relations: consumers are
increasingly paying more attention to the
environmental and social credentials of the
products and services they buy and the
activities of companies in the sourcing and
production of the goods they sell.
11. Benefits
• Risk management: as a means of anticipating and reducing
potential sources of risk and a means to enhance reputation.
• Cost savings: particularly in the area of the environment and
resource efficiency.
• Human resources: through its effect on employee relations, the
capacity to attract and retain talent, and its positive impact on staff
motivation and productivity.
• Improving innovation capacity: engaging with customers enables
businesses to keep close to emerging market trends and can lead to
the development of new business models or products.
• Investment: Investors are increasingly looking at the ethics and
practices of companies they are considering investing in.
12. • Social entrepreneurship is about addressing
social problems caused by the failure of public
institutions in addressing social needs (Hartigan &
Bilimoria, 2005).
13. • Corporations haves a role to play in helping and
supporting the training of the next generation of
employees and offering work experience,
particularly to those who may otherwise struggle
to access the labor market.
• Businesses can ensure a pipeline of skills and
experience at all levels for the future.
• Businesses can also play a role in supporting local
entrepreneurship and the development of a
strong entrepreneurial culture, which will help
the growth of a sustainable economy in the
medium to longer term
14. Aim of Social Entrepreneurship
• Business would promote Social Responsibility
by encouraging community growth and
development, and voluntarily eliminating
practices that harm the public.
15. Social entrepreneurship
• Social entrepreneurship is a process that
provides viable solutions to problems with the
purpose to improve access to social services,
health education and local labor exploitation,
aims to reduce all forms of discrimination by
providing jobs to people in need (Borza et al,
2009)
16. • Social entrepreneurs focus on systemic social
change that disregards institutional and
organizational norms and boundaries.
• The social entrepreneur seeks to achieve
social goals by developing new combinations
of goods, services and methods,incorporating
a high degree of innovation (Hatten, 2009).
17. Corporate Social Responsibility
• Corporate Social Responsibility (CSR) brings
many benefits and can be considered as an
important lever in supporting social
entrepreneurship (Austin 2007)
• CSR implies commitment to improve the
society through business practices.
18. • Corporate social involvement means the
investment in established partnerships with
non-profit and public sector in order to
create healthy and favorable conditions.
• CSR targets both the community needs and
objectives of the business. CSR policies help
the firm to fulfill the economic and social
responsibilities to ensure the wellbeing of the
firm and also it’s the social welfare (Hockerts,
2007).
19. • CSR implies commitment to improve the society
through business practices (Kotler & Lee, 2005).
Companies that deal with their social responsibility in a
forward-looking manner ensure that CSR becomes an
integral aspect of their corporate governance.
• CSR refers to „business decisions" that pass beyond
the economic and technical interests of the
organization (Carroll, 1991). Social involvement is a
corporative integrative function of the company
involving practices that contribute to the establishing
of positive relationships to the communities and to
society at various levels
20. • Corporate social involvement means the
investment in established partnerships with
non-profit and public sector in order to create
healthy and favorable conditions, targeting
both the community needs and objectives of
the business.
21. Impact of Social Responsibility
• Business entrepreneur measures
performance in terms of profits and returns, a
social entrepreneur assesses success in terms
of the impact one has on society. Social
entrepreneurs work through nonprofits and
citizen groups, private and governmental
sectors.
22. THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY
IN SOCIAL ENTREPRENEURSHIP
• Corporate Social Responsibility has an
undeniable effect on both society, community
and businesses.
• Businesses show an increased concern over
environmental and social component in order
to achieve a long-term development. They
must ensure a balance between economic,
social and environmental components.
23. • Sustainable development must take into
account the social change which involves
paying attention to issues of political, social
and economic tensions that may degenerate
into conflict.
• A social enterprise is based on voluntary
principles, ethical behavior and mission
focused on social causes.
24. • Community involvement is also a method of
stakeholder engagement. The immediate
community is often a consumer of locally
produced goods and services and local input
can offer a different perspective on business
proposals and allow businesses to keep in
touch with stakeholders and remain close to
market trends.
25. • Respectful consultation, participation and
collaboration with local communities brings a
host of benefits to the enterprise as well as to
the community.
• An active interest in the community by a
business can generate community support,
goodwill and loyalty. There are many ways in
which enterprises are involved in
communities in
– through proactive social inclusion projects,
outreach programs, staff volunteering initiatives,
support for broader health and wellbeing
programs, fundraising, mentoring, etc.
26. • CSR by its nature includes compliance with
statutory requirements.
• The relationship between good tax
governance and the ability of Government to
fund programs for the betterment of society is
well recognized. Any business that operates
on the basis of good CSR principles should be
fully tax compliant, thereby playing its part in
ensuring that essential funds are available to
Government to meet economic and social
objectives.
27. Role of Social Entrepreneurship in
Sustainable Business
• Typically, when we think about “sustainable
business,” we concentrate on corporate social
responsibility (CSR): in terms of energy
efficiency, reduced carbon/pollution,
recycling and reuse, fair treatment of
employees, and charitable giving, among
others.
28. Corporate Social Responsibility
• Good for Community
• A key priority for a socially responsible business is to
develop and maintain strong and mutually beneficial
relationships with its community. It is at the local and
community level that the impact of increased CSR
activity will be felt in social, economic or
environmental terms.
• Using scarce resources efficiently, helping people to
develop their potential and building self-reliant
communities are all part of the benefits that will be
seen when businesses embed CSR practices into their
mainstream operations its.
29. • Community involvement is also a method of
stakeholder engagement.
• The immediate community is often a
consumer of locally produced goods and
services and local input can offer a different
perspective on business proposals and allow
businesses to keep in touch with stakeholders
and remain close to market trends.
