SlideShare uma empresa Scribd logo
1 de 18
Social Media
@ DSU Meet Up #5
     Oliver de Leeuw
             &
      Salmaan Sana

        04102010
                       1
2
3
4
5 Steps

• Confusion (Awareness)
• Create
• Customize (make it your own)
• Communicate (Update and make dynamic)
• Control (How to deal with it all?)

                                          5
3 media voor vandaag




                       6
7
Meest gebruikte
   functies
      Status updates
  Who’s viewed my profile?
         SlideShare
      Like/comment
    Recommendations

              in the middle of a training for DownSideUp on social media
              with @salmaansana!




                                                                           8
Status updates
Who’s viewed my profile?
       SlideShare
    Like/comment
  Recommendations




                          9
Status updates
Who’s viewed my profile?
       SlideShare
    Like/comment
  Recommendations




                          10
Aanraders
• Wekelijks checken en updaten
  (visibility)
• Voeg je hele verleden toe
• Pas de custom url aan
• Persoonlijke uitnodiging
• Zoek mensen op voor info

                                 11
Custom URL
• Wekelijks checken en updaten
  (visibility)
• Voeg je hele verleden toe
• Pas de custom url aan
• Persoonlijke uitnodiging
• Zoek mensen op voor info

                                 12
Wist je dat?



               13
14
Waarom gebruik je het?
  "It's not like we're spending our days looking in the
  couch cushions for the elusive revenue model, but
  obviously we've done a lot of thinking about it,"
  Williams said, declining to comment on the
  potential of search deals with Google or Microsoft.
  "I can't tell you exactly what the model is, but it's
  pretty obvious to you that there may be some
  advertising that makes sense...there's a lot of
  commercial activity on Twitter today, there's a lot of
  brand marketers who use Twitter today, and it
  works. We think of Twitter (as) not a social network,
  it's an information network...a substantial part of
  that is commercial and theoretically monetizable
  information."

  http://news.cnet.com/                                              Evan Williams
  8301-13577_3-10379743-36.html#ixzz12L9ARjV7                        (Credit: James Martin/CNET)




 “If we interpret the act of following as subscribing to
 tweets,” the researchers write in their paper, “then
 Twitter serves more as an information-spreading
 medium than an online social networking service.”

  http://www.ere.net/2010/05/13/twitter-media-or-unsocial-network/   Haewoon Kwak Changhyun Lee    Sue Moon   Hosung Park


                                                                                                                            15
Twitter accounts NL

                   200.000



                10 %




         90 %


       1.800.000

                             16
Wist je dat?
• tweet
• tweep              • URL.short
                     • # (hekje)
• follower           • @mention
                     • DM
• timeline
• profile page > statistics


                                   17
Retweets & replies




                     18

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Slide share social media introduction by oliver de leeuw and salmaan (for downsideup)

  • 1. Social Media @ DSU Meet Up #5 Oliver de Leeuw & Salmaan Sana 04102010 1
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  • 5. 5 Steps • Confusion (Awareness) • Create • Customize (make it your own) • Communicate (Update and make dynamic) • Control (How to deal with it all?) 5
  • 6. 3 media voor vandaag 6
  • 7. 7
  • 8. Meest gebruikte functies Status updates Who’s viewed my profile? SlideShare Like/comment Recommendations in the middle of a training for DownSideUp on social media with @salmaansana! 8
  • 9. Status updates Who’s viewed my profile? SlideShare Like/comment Recommendations 9
  • 10. Status updates Who’s viewed my profile? SlideShare Like/comment Recommendations 10
  • 11. Aanraders • Wekelijks checken en updaten (visibility) • Voeg je hele verleden toe • Pas de custom url aan • Persoonlijke uitnodiging • Zoek mensen op voor info 11
  • 12. Custom URL • Wekelijks checken en updaten (visibility) • Voeg je hele verleden toe • Pas de custom url aan • Persoonlijke uitnodiging • Zoek mensen op voor info 12
  • 14. 14
  • 15. Waarom gebruik je het? "It's not like we're spending our days looking in the couch cushions for the elusive revenue model, but obviously we've done a lot of thinking about it," Williams said, declining to comment on the potential of search deals with Google or Microsoft. "I can't tell you exactly what the model is, but it's pretty obvious to you that there may be some advertising that makes sense...there's a lot of commercial activity on Twitter today, there's a lot of brand marketers who use Twitter today, and it works. We think of Twitter (as) not a social network, it's an information network...a substantial part of that is commercial and theoretically monetizable information." http://news.cnet.com/ Evan Williams 8301-13577_3-10379743-36.html#ixzz12L9ARjV7 (Credit: James Martin/CNET) “If we interpret the act of following as subscribing to tweets,” the researchers write in their paper, “then Twitter serves more as an information-spreading medium than an online social networking service.” http://www.ere.net/2010/05/13/twitter-media-or-unsocial-network/ Haewoon Kwak Changhyun Lee Sue Moon Hosung Park 15
  • 16. Twitter accounts NL 200.000 10 % 90 % 1.800.000 16
  • 17. Wist je dat? • tweet • tweep • URL.short • # (hekje) • follower • @mention • DM • timeline • profile page > statistics 17

Notas do Editor

  1. We kiezen voor 3 netwerken vandaag: LinkedIn, Facebook en Twitter.