Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. After being acquired by L’Oréal in 2006, it is scaling up its vision. The Body Shop has more than 3,000 stores in more than 60 countries.

1. The Body Shop France
OBJECTIVES & CHALLENGES
The Body Shop believes in Earned Media as a key driver for brand love,
awareness, engagement, and even sales.
As a result, one of the company’s key objectives is to build a sustainable network
of YouTube influencers - placing long-term bets on new talents and “rising stars”.
“We are not massive advertisers, so Earned Media is key in
our global brand strategy. We really believe in building long-
term relationships with long and mid-tail influencers”
- Noémie Dahan, PR & Comm. Manager
THE SOLUTION
The Body Shop France partnered with Octoly to get Beauty YouTubers to discover
and review their new product arrays. Starting October 2015, the brand offered:
• For fall: products from the Spa of the World™ collection,
• For winter: products from the Limited Christmas Edition collection.
COMPANY OVERVIEW
Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global
beauty brand offering high-quality, naturally-inspired skincare, hair care and
make-up produced ethically and sustainably.
After being acquired by L’Oréal in 2006, it is scaling up its vision. The Body Shop
has more than 3,000 stores in more than 60 countries.

2. “We are really pleased with these first results. Octoly is a
great tool for connecting brands and influencers. We’re
proud to be one of the first brands to join the adventure!”
- Mamakassé Doucouré, PR & Comm. Manager
WHAT YOUTUBERS SAID
"I think it smells really good and it feels super
fresh […] you feel so well. It's really awesome -
I'd like to try other products from the collection"
- Emmaanyone - 112K views
"It's very creamy, nourishing, and it smells good.
I can't take my nose off the pot, it smells
amazingly good. It really won me over”
- Sofia Elbo, 25K views
”The bath salts are really great. You put them in
your bath, it becomes pink and smells so good.
Anyway, The Body Shop, they're awesome”
- HipposAndSmiles, 44K views
KEY RESULTS
+50% growth in inventory (QoQ). That’s hundreds of new, original videos
published for The Body Shop’s products.
6% engagement rate – honest reviews are highly engaging! That's also
+2pts vs. The Body Shop's overall earned media average.
1K-400K
subscriber range. The Body Shop reached a great variety of
YouTubers in terms of size – but also age, ethnicity and style.