1. Simplifying Data Visualisation
Team 'Undiscovered'
Our submission for Venture Lab project 19 May 2012
"Intellectuals solve problems; geniuses prevent them" Albert Einstein

2. The Growing DATA Challenge
● Data, data and more data…data is everywhere…data is important…
● Unstructured data will grow some 80% over the course of the next
five years, creating a huge IT challenge
● By 2015, nearly 3 billion people
will be online, pushing the data
created and shared to nearly
8 zettabytes !!
Gartner strategic technology trends 2012
Centurylink infographic

3. Where is all this data coming
from?
● Personal Computers
● Mobile Devices
● Digital Content, Video, Tweets,
Documents, Databases
● Global Phenomenon

4. Hidden Data
Challenge or Opportunity?
● Access to Hidden Data
can reveal real value
● Key factor for your
business future:
- Happier Customers
- Better and Faster Decisions
- New insights, products
and services
- More Productive Employees
- Engagement with your target
audience

5. Data Visualisation
● Provides rich graphical view of complex data that is
easy to understand and engages the target audience in
a powerful pictorial manner or through targeted video
● When a complex piece of information needs to be
described quickly,
precisely and
clearly, a graphic
is suitable.

7. "Undiscovered"
● The growth potential in this area of data visualization
and the opportunity which has arisen as a result has
led to the creation of "Undiscovered".
● It has been established to assist companies in the
management of big data and provide them with the
opportunities it presents.

8. Team 'Undiscovered'
Solution for Data Visualisation
● Unique Value Proposition using infographics tools,
storytelling and our custom methodology to help major
organisations and stakeholders visualise complex data
on any media, brochures, video, online etc
● Success management methodology to ensure we meet
and exceed the needs of our global clients

9. Background to our Data
Visualisation Solution
● Solution built on market research via online surveys
and face to face interviews
● Strong background in Data Analysis & Visualisation
based on University Research & Media industry
experience of founders
● Proven track record in commercialisation of
business ideas using technology in a variety of
vertical markets

10. Market Research
Testing our Value Proposition
● Survey targeted at commercial and educational
markets originally
● Face to face and phone based discussions with
potential customers in addition to online surveys
● Estimated market size $500 million

11. Research Results
This table shows a summary of
the results from our Online
Survey. See accompanying
report for further details.

12. Sample Research Results
Perceived Benefits & Target Audience

13. Market opportunity
● The industry research on the challenges of
presenting big data visually, supported by the
results of our survey; reaffirm the opportunity in the
marketplace and the customer benefits which will
be derived.
● As a result we have developed a commercial
proposition to help organisations manage, utilise
and derive benefits from big data .....
"Undiscovered"

14. Marketing / Customers / Brand
● Target Customer Segments
- Large organisations that want to visualise / uncover undiscovered data
● Building Customer Relationships & Sales
- Web based demos
- Early buy-in from Evangelists / Visionaries to build credible references
- Word of Mouth
- Targeted events
- Social Media and blogs

15. Our Service & Our Goal
● We will provide a full range of support services, as part
of a full service solution including
- Data cleansing
- Data sourcing
- Data blending
● “Undiscovered” will help its customers unveil and
deliver data connections, benefits and visualizations
they never knew they had; until we helped them
“Undiscover” it!
● Our goal is to make big data accessible, understandable
and deliver impact for the producers & audience.

16. Our Value Proposition
● Transform our client's data into a rich, visual, graphical
model for rapid realisation of tangible business benefits
● Drive business growth and profitability
● Improve compliance
● Deliver the right products and services for each
customer segment
● Flexible subscription based service
● Structured and unique methodology built on leading
university research and multi-media industry
experience