Glocal Conference - Inside Social Media: Changes in the media landscape and the resulting influences on society and consumer behavior.
Aspects of the changing media landscape, especially through the proliferation of digital media (Internet/IPTV) and increasing communication on Social Media platforms. Both societal issues as well as communication policy issues will be covered and a critical outlook on the long-term changes in these trends are given.
3. Oliver T. Hellriegel
Associate Professor at University of Applied Sciences in
Management and Economics (FOM), Munich and
Nuremberg, Germany
Strategist and coach in the social media space, consulIng
brands as well as agencies
Speaker and panelist at conferences
Formerly CEO of internaIonal agencies, with almost 20
years experience in brand building, new media and
communicaIons
4. CLASSIFICATION
Changing Media Landscapes and Influences on CommunicaIon and Consumer Behavior ‐ A brief historical review
15. Average Media Usage Time per Day
223 Min.
186 Min.
Usage in minutes per day, based on online users age 14+
Source: ARD/ZDF-Onlinestudie 2008
58 Min.
16. Media Usage in Germany
Total Online Users, Age 14+
TV
10% 6%
Radio
33% 5%
Internet
4% Music
7%
Newspaper
2%
1% Book
39% Magazine
Video
Usage per day, based on online users age 14+
Source: ARD/ZDF-Onlinestudie 2008
17. Average Media Usage Time / 14 – 19 y.
100 Min.
97 Min.
Usage in minutes per day, based on online users age 14 – 19 yrs.
Source: ARD/ZDF-Onlinestudie 2008
120 Min.
18. Media Usage in Germany
Total Online Users, Age 14 – 19 yrs.
2%
TV
21% Radio
25% Internet
7% Newspaper
12%
Music
2%
2% Book
20%
21% Magazine
Video
Usage per day, based on online users age 14 – 19 yrs.
Source: ARD/ZDF-Onlinestudie 2008
19. Online Applications Used in Germany
100
80
60
40
20
0
14‐19 y. 20‐29 y. 30‐49 y. 50+ y.
search engine e‐mail looking for specific offers surfing the net
banking IM chats, newsgroups, forums cummuniIes, social media
download online games Application being used at least once a week, in %, based on online users age 14+
Source: ARD/ZDF-Onlinestudie 2008