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Persuasive Game Design

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Talk at the conference "Videojuegos como herramienta de persuasión y comunicación", Universidad de Vigo, Spain. 26 October, 2018

Publicada em: Ciências
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Persuasive Game Design

  1. 1. @nzagalo Persuasive Game Design Nelson Zagalo, University of Aveiro - Portugal Pontevedra, 26 October 2018
  2. 2. @nzagalo Do Something Do Something Do Something Do Something Do Something Do Something Do Something Do Something Do Something Do Something Do Something Do Something Do SomethingDo Something Do SomethingDo Something
  3. 3. @nzagalo To Do, players need: 1. Motivation 2. Ability 3. Prompts h"ps://www.behaviormodel.org/
  4. 4. @nzagalo 1. Motivation h"ps://virtual-illusion.blogspot.com/2015/06/porque-fazemos-o-que-fazemos.html Self-Determination Theory, by Deci and Ryan
  5. 5. @nzagalo Progress Principle by Teresa Amabile Small Wins Breakthroughs Forward Movement Goal completion 1. Motivation h"ps://virtual-illusion.blogspot.com/2016/11/the-progress-principle-2011.html
  6. 6. @nzagalo 2. Ability
  7. 7. @nzagalo FLOW: Intense and focused concentration on the present moment an autotelic experience. 2. Ability Games are nothing more than Learning Machines
  8. 8. @nzagalo Motivation and Ability
  9. 9. @nzagalo Prompts?
  10. 10. @nzagalo Influence by Robert Cialdini h"ps://www.influenceatwork.com/principles-of-persuasion/
  11. 11. @nzagalo https://virtual-illusion.blogspot.com/2014/02/seis-factores-da-comunicacao-viral.html Contagious by Jonah Berger
  12. 12. @nzagalo https://virtual-illusion.blogspot.com/2017/04/por-que-nao-conseguimos-parar-de-olhar.html Irresistible by Adam Alter 1 - Goals, 2 - Feedback, 3 - Progress, 4 - EscalaEon, 5 - CliHanger, 6 - Social InteracEon
  13. 13. @nzagalo h"ps://virtual-illusion.blogspot.com/2018/09/a-psicologia-por-detras-de-fortnite.html Case: Fortnite Reciprocity Scarcity Consistency Liking Consensus Goals Feedback Progress Cliffhanger Social Interaction
  14. 14. @nzagalo Zagalo, N., (2011), Porque Jogamos Jogos Sociais: Mecânicas de Persuasão, (Why do we Play Social Games: Persuasion Mechanics), Revista de Comunicação e Linguagens, CECL-FCSH-UNL, Lisboa, Nº 42. ISSN: 0870-7081 Zagalo, N., Gonçalves, A., (2013), Social Interaction Design in MMOs, in Thorsten Quandt and Sonja Kröger (Eds), "Multiplayer: The Social Aspects of Digital Gaming", Routledge, (pp. 134-144), ISBN: 978-0415828857 Nelson Zagalo, Ana Amélia Carvalho & Inês Araújo, (2016), Elementos do design de videojogos que fomentam o interesse dos jogadores in Revista Educação, Sociedade & Culturas, número 48, CIIE/Edições Afrontamento, ISSN: 0872-7643

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