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Building Your Facebook Presence with Pinterest + Instagram

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Pinterest is now referring more traffic to websites than Twitter. Instagram’s integration with Facebook helps you bring more content to your followers seamlessly. Take this class to learn how to build on your current Facebook profile through the most popular visual social mediums: Instagram and Pinterest.

Publicada em: Mídias sociais, Tecnologia
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Building Your Facebook Presence with Pinterest + Instagram

  1. 1. Using Instagram and Pinterest for Facebook
  2. 2. Pinterest allows users to create virtual inspiration boards of images found on the web. Users browse other boards in the community and have the ability to comment and like boards or pins. There is additional functionality that allows users to repin finds to their own boards creating a viral sharing environment. •3rd highest referral traffic rater behind Facebook and Twitter •Pinterest referrals are 10 percent more likely to make a purchase and spend 10 percent more.
  3. 3. Pinterest Buzzwords Pins are images/graphs that are added to Pinterest, Boards are categories of pins that users build usually around a particular interest, topic or theme. Repins happen when a user adds an image they find while looking around in Pinterest and they pin it to one of their boards (think of it as a Facebook like that they keep on their page) Following a Board is an option when you are only interested in seeing pins from that specific Board (maybe a Board about condos in Chicago) Following a user is the same concept except you will see everything they pin and new boards they create.(Following your favorite Real Estate agents)
  4. 4. Sample Profiles Penelope
  5. 5. Sample Profiles Eric
  6. 6. Syncing with Facebook 1. Navigate to http://pinterest.com 2. Connect with Twitter, Facebook or use your email address
  7. 7. Linking to Social Networks Shared on Facebook
  8. 8. Ideas for Boards • • • • • • • • Celebrity homes Unique photos of top communities High resolution, artistic shots of exclusive neighborhoods Luxury homes Homes with unique architecture Funny looking homes Massive homes DIY TIP: When pinning and tagging your photos, think about what a user might search for on Pinterest, NOT what you would want them to search for. In other words, “NYC Luxury” may be a little more likely to get some traction as opposed to an address
  9. 9. Creating Content: Posting your listings from TOWNREALESTATE.com Make sure to use keywords, add a call to action, and include a link
  10. 10. analytics
  11. 11. How are Repins Valuable for Link Building? Repins SEO when you pin an image that becomes viral on Pinterest (i.e. users repin it to their own boards), you are getting a source-link on each of those repinned images that now exist on other users’ boards. TIP: When pinning and tagging your photos, think about what a user might search for on Pinterest, NOT what you would want them to search for. In other words, “Luxury homes” or “Gorgeous Apartments” may work better than an address
  12. 12. Worried about what to post? • SOFT SELL • Use Pinterest to create real estate content • Your personal listings • Your favorite design • Favorite architecture • Use Instagram to create rich personalized content for your Facebook page
  13. 13. INSTAGRAM
  14. 14. Instagram is a mobile photo-sharing social application that allows users to easily take photos, manipulate them with filters and then them upload to multiple synced social platforms. Users can follow each other, like photos, comment and tag other users in photo captions. Like Twitter, users can also search for topics with hashtagged phrases. • • • • • Acquired by Facebook last year for their strong visual content As of September 2012 there were over 100 million users Over 5 million photos are shared every day Over 5 billion photos existing on the site Over 53,000 average daily visitors
  15. 15. Anatomy of Instagram App: Web:
  16. 16. Anatomy of Instagram App: Sign In Register
  17. 17. Anatomy of Instagram App: Home
  18. 18. Anatomy of Instagram App: Explore
  19. 19. Anatomy of Instagram App: Filters Camera
  20. 20. Anatomy of Instagram App: News Feed Following Activity
  21. 21. Anatomy of Instagram App: Options Menu Settings Menu Your Profile
  22. 22. Anatomy of Instagram App: Photo Map
  23. 23. Anatomy of Instagram Web:
  24. 24. Anatomy of Instagram
  25. 25. Anatomy of Instagram Web:
  26. 26. Setting up your profile
  27. 27. Setting up your Profile Only available on the App
  28. 28. Find your friends Do not Follow All
  29. 29. Enabling Share Settings
  30. 30. Privacy Settings
  31. 31. Setting up your privacy settings
  32. 32. Best Practices
  33. 33. Best Practices • • • • • Share photos that tell your story and showcase your skills in a unique way. Limit shares to 3 times a day. Use exclusive photos people can’t see anywhere else Share photos to Twitter and Facebook Limit hashtags to 6 per post Use popular hashtags • #nyc • #newyork • #views • #architecture • #love • #beautiful • #tbt
  34. 34. Best Practices Getting More Followers: Use the Popular/explore tab to see what popular users are posting Follow “Suggested Users” by selecting “Find Friends” > ”Suggested Users”. Following users that have similar interests to you may encourage them to follow you in return.
  35. 35. Best Practices Comment on the photos that you enjoy. When you feel like you've got a sense of the way Instagram works, start leaving comments on pictures that inspire you. Spreading feelings of goodwill is a great way to increase your own base of followers. Say something of substance. Emoticons or "Nice pic!" don't go as far in getting you noticed as do honesty and sincerity.
  36. 36. Best Practices Find and invite your friends to join. This can be done from within the @(YourAccountName) settings tab on the far right. 
Click the “Find friends” button to add friends from your Facebook, Twitter, or address book, or simply search for usernames and names of people you know that may be using Instagram.

  37. 37. CLAUDIA SAEZ-FROMM • Diverse posting strategy • Shares family stories • Shares Real estate content organically without pushing a sale message • Shares her favorite Instagrams to her time which includes workouts, real estate, friends and family
  38. 38. Rosemary Abdelshahid 212.355.9090 x 224 rosemary@nylmedia.com http://www.twitter.com/larosamaria0 http://www.facebook.com/larosamaria0 http://www.slideshare.net/nylmedia/