The document discusses entrepreneurship and creativity from a student's perspective. It recommends shortening the gap between an idea and bringing it to market. It also recommends that universities provide a supportive but challenging environment that allows students to take risks and potentially fail without severe consequences, in order to encourage entrepreneurship and creativity. It suggests balancing the costs and benefits of such programs for the university.

1. Entrepreneurship
and creativity,
a student’s
perspective
Nicolò Wojewoda
Delft University of Technology
BEST/SPEED

2. Outline
1. reflect on the topic
2. recommendations
3. bold recommendations

3. Entrepreneurship
• shortening the gap
between an idea and its
market
• unsolicited initiative
• all about attitude and
practices

4. Creativity

5. Creativity

6. Creativity
• create something new
• original ideas
• a skill to be trained

7. A common learning cycle
Problem Idea Design Use

8. Entrepreneurship and creativity
Creativity
Problem Idea Design Market Use

9. 5 ideas about entrepr’ship & creativity
1. grades are not all
2. harsh but soft environment,
3. give students the chance to fail
(without big consequences)
4. encourage student dialogue
5. courses and incubators

10. When?
• Graduate
• full integration
• less guidance
• Undergraduate
• partial integration
• full guidance
• Secondary education
and before

11. Cost-benefit analysis
• Costs: human resources,
financial resources
• Benefits: retaining
successes, start-ups, alumni
communities, knowledge,
innovation

12. Obstacles
• control on the curriculum
• extra-curricular efforts

13. Risks
• focusing on “profit” market
• losing focus on learning
• too hard for students
• too easy to show them how
to do that

14. My bold recommendations
• every course, a project
• every project, a community project
• alumni input for every course
• multiple sets of assessment criteria
• 20% rule

15. Conclusion

16. Thank you!
Questions?