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OWASP Community Manager Report: Strategic Goals 2015

Report on strategic goals for OWASP Foundation community development.

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OWASP Community Manager Report: Strategic Goals 2015

  1. 1. Community Manager Report Strategic Goals 2015 - Metrics
  2. 2. Strategic Goals 2015 - Metrics • Chapter Development • Volunteer Management • Training • Communication • Finances
  3. 3. Chapter Development • 28 new chapters started in 2015 • 8 chapters restarted • 26 chapters inactivated • some are in the process of restarting • 1 merged chapter (Kenya/Nairobi) • 3 chapter splits (Spain, Argentina, Sweden) • 53 new leaders added, including restarts Chapter Statistics: https://docs.google. com/spreadsheets/d/1nb9ybMv3mKL59DLsUiEtUtU3YYWYTAQnsZfCbrFTUbw/edit#gid=1009313527
  4. 4. Chapter Development 2015
  5. 5. Volunteer Management • Updated Volunteer Job listings on SF • Added University Outreach job • 37 volunteer applicants so far • Added 25 Chapter Leader jobs • 3 jobs filled via SalesForce Volunteers listing • Most are word of mouth or direct inquiries
  6. 6. Training in 2015 https://docs.google.com/a/owasp. org/spreadsheets/d/1NZ7UfrOTLbDw6X0zUlUGCVX7TWXBYVs3nb8s8i9JdC4/edit?usp=sharing Region # Conferences Partner Event Training Event Promotional Event Local or Regional Event Global AppSec Conference Africa/Middle East 4 1 0 2 1 0 Asia/Pacific 11 0 0 6 4 1 Canada 3 0 0 3 0 0 Caribbean 0 0 0 0 0 0 Europe 16 2 2 9 2 1 Latin America 4 1 1 0 1 1 United States 23 1 0 12 9 1 61 5 3 32 17 4
  7. 7. Training Registrations LATAM 2015 ● 724 Conference attendees ● 42 Training attendees ● 70 Speakers ● 6 Training sessions ● Training revenue: $12,860.00 AppSecEU 2015 ● 585 Conference attendees ● 133 Training attendees ● 57 Speakers ● 13Training sessions ● Training revenue: €175,257.00 I plan to add additional events and to date AppSecUSA data
  8. 8. Training Registrations ● AppSecCali Training, 7 classes, 36 registrations ● NYC Hack Day Training, 1 class, 19 registrations, no registration data in OCMS ● OWASP New Zealand Day, 1 class, 12 registrations ● LATAM Tour, 6 classes (10 reported in OCMS), 42 training attendees ● AppSecEU, 13 classes, 133 registrations ● OWASP CONfidence (Krakow), 5 classes, (6 trainers/classes on website) no registration data in OCMS ● OWASP SAMM Summit (Dublin), approximately 30 registrations, 10 paid, no registration data in OCMS ● OWASP Dublin Training Day, 3 classes, 78 registrations
  9. 9. Communications • Community News Flash • Social Media Announcements • Mailing Lists • SalesForce Messaging • Personal Correspondence
  10. 10. Community News Flash • First issue April 2015 • Sent to owasp-leaders and owasp-community lists • Switched to Vertical Response in August 2015 • August 2015 • Sent to: 1,282 • Opens (257): 20.05% • Clicks (52): 4.06% • Bounces (13): 1.01% • Unsubscribes (0): 0.00% • September 2015 • Sent to: 1,269 • Opens (255): 20.09% • Clicks (26): 2.05% • Bounces (3): .24% • Unsubscribes (1): 0.08%
  11. 11. Social Media • Twitter (as of 8/31/2015) • 4014 tweets • 325 following • 56,819 followers • Facebook • 9,062 Page Likes • 8,839 Group Members Social Media Statistics: https://docs.google.com/a/owasp. org/spreadsheets/d/1F2KfikHVtc7nGAdGfso1HCSgpcmjy_IuOAcm3KtjHkk/edit?usp=sharing • LinkedIn • 22,730 group members • 12,800 followers • Slack • 399 members • 76 channels
  12. 12. Social Media • Meetup • 54 “OWASP” Meetup Groups • 13,328 Members • 1,416 Expressed Interest • 50 Cities • 17 Countries
  13. 13. Thanks! Noreen Whysel Community Manager OWASP Foundation noreen.whysel@owasp.org Nwhysel on Skype, Slack, Twitter, LinkedIn, etc.

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