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The New Impact of LibrariesNetherlands Library AssociationNovember 15, 2012Lee Rainie: Director, Pew Internet ProjectEmail...
What is the Pew Internet Project?A comprehensive and groundbreaking new report              Number Of Usersreleased Monday...
The traits of networked information• Pervasively          • Linked  generated            • Social currency• Pervasively   ...
Digital Revolution 1: BroadbandInternet (85%) and Broadband at home (66%)
Networked creators and curators (among internet users)  • 69% are social networking site users  • 59% share photos and vid...
Impact on knowledge• Rise of “fifth estate” of civic and community  actors (including citizen “vigilantes”)• The zone of l...
Revolution 2: Mobile – 89% of adults         46% smartphones                                       321.7        Total U.S....
Rise of e-reading devices      >One third of American adults own at least one device                             Ebook rea...
Apps > 50% of adults50%      % of cell owners who have                       43%40%   downloaded apps                     ...
Impact on knowledge• Information becomes pervasive – a “third  skin”• Augmented reality highlights the merger of  data wor...
Digital Revolution 3       Social networking – 59% of all adults                      18-29   30-49    50-64    65+100%   ...
Impact on knowledge• Composition and character of people’s social  networks change AND they become important  channels of ...
6 questions for librarians1. What “business” are you in?2. What’s the franchise? What’s the commodity?3. What’s the social...
Be notafraid
Thank you!
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Lee Rainie - The new impact of libraries

Pew research institute's director Lee Rainie talks about the impact of libraries

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Lee Rainie - The new impact of libraries

  1. 1. The New Impact of LibrariesNetherlands Library AssociationNovember 15, 2012Lee Rainie: Director, Pew Internet ProjectEmail: Lrainie@pewinternet.org PewInternet.org
  2. 2. What is the Pew Internet Project?A comprehensive and groundbreaking new report Number Of Usersreleased Monday by the Pew Research Center’sInternet and American Life Project has found that Who Actuallyonly“As itusers of Facebook derive pleasure of any .... four turns out, the vast majority of humankind from the to become depressed when they beings tend popular social networking website. Enjoy Facebook see the past five the report, the life summarized According to years of their remainder ofthe 950 million people registered with Facebook, Down To 4 right there in front of them in a sad littledespite using the site on a regular basis, take no timeline,” said lead researcher John Elliott.joy in doing so, and in fact feel a profound senseof hopelessness and despair immediately uponlogging in…
  3. 3. The traits of networked information• Pervasively • Linked generated • Social currency• Pervasively • Multi-platformed consumed • Real-time and• Portable timeless• Personal • More quickly• Participatory generated and• Continually edited delivered
  4. 4. Digital Revolution 1: BroadbandInternet (85%) and Broadband at home (66%)
  5. 5. Networked creators and curators (among internet users) • 69% are social networking site users • 59% share photos and videos • 46% creators; 41% curators • 37% contribute rankings and ratings • 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs • 16% use Twitter • 14% are bloggers • 18% (of smartphone owners) share their locations; 74% get location info and do location sharing
  6. 6. Impact on knowledge• Rise of “fifth estate” of civic and community actors (including citizen “vigilantes”)• The zone of legitimate argumentation expands• Information becomes “networked” through links, crowdsourcing, perpetual editing/feedback
  7. 7. Revolution 2: Mobile – 89% of adults 46% smartphones 321.7 Total U.S. population: 315.5 million 2012
  8. 8. Rise of e-reading devices >One third of American adults own at least one device Ebook reader Tablet30% 25% 22%20% 19% 19% 12% 10% 10%10% 8% 6% 5% 5% 4% 4% 3% 3% 2%0% Apr-09 Sep-09 May-10 Sep-10 Nov-10 May-11 Dec-11 Jan-12 Aug-12
  9. 9. Apps > 50% of adults50% % of cell owners who have 43%40% downloaded apps 38%30% 29% 22%20%10%0% Sept 2009 May 2010 August 2011 April 2012
  10. 10. Impact on knowledge• Information becomes pervasive – a “third skin”• Augmented reality highlights the merger of data world and real world• Attention zones change – “Continuous partial attention” – Deep dives – Info snacking
  11. 11. Digital Revolution 3 Social networking – 59% of all adults 18-29 30-49 50-64 65+100% 86% 87% 92% % of internet users80% 76% 67% 68% 73%60% 61% 49% 48% 49% 57%40% 47% 25% 29% 25% 38%20% 26% 9% 8% 11% 7% 4% 13% 6% 7% 0% 1% 2005 2006 2007 2008 2009 2010 2011 2012
  12. 12. Impact on knowledge• Composition and character of people’s social networks change AND they become important channels of learning and influence• Amateur experts sit aside credentialed experts• Organizations can become “helper nodes” in people’s networks
  13. 13. 6 questions for librarians1. What “business” are you in?2. What’s the franchise? What’s the commodity?3. What’s the social media/social networking play?4. What’s the mobile play?5. What’s the gift economy play?6. What is the analytics play? (metrics of success)
  14. 14. Be notafraid
  15. 15. Thank you!

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