Leadership and new
professionals
Annie Mauger
Chief Executive,
CILIP
@anniemauger
CILIP membership: an investment in your professional future

Changing times
CILIP membership: an investment in your professional future

Defining our professional future
CILIP membership: an investment in your professional future

The working environment
• More for less
• Fewer professionals
• New skills
• New technology
• Recognition!
CILIP membership: an investment in your professional future

What our members want
• Clarity and value
• Relevant qualifications
• A strong voice
• Support in hard times
• A strong network
• Relevance!
CILIP membership: an investment in your professional future

Who are the new professionals?
• New graduates
• Upward movers
• Sideways movers
• New leaders
CILIP membership: an investment in your professional future

CILIP in their lives
‘rather than
thinking of the user
in the life of the
library, think of the
library in the life of
the user.’
(W Weigand)
CILIP membership: an investment in your professional future

A strategic marketing approach
• Their own advocates
• Understanding the environment
• Mapping the life cycle
• Competitive and good value
• Values and belonging
• Leadership roles
CILIP membership: an investment in your professional future

Social media
CILIP membership: an investment in your professional future

New leaders
CILIP membership: an investment in your professional future

New Professionals, new skills
CILIP membership: an investment in your professional future

Professional Skills and Knowledge Base
CILIP membership: an investment in your professional future

A strong voice for members
CILIP membership: an investment in your professional future

Into the future
CILIP membership: an investment in your professional future