Manage Complex Digital Assets at Massive Scale

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Today’s most successful global organizations efficiently manage, track and customize campaign content for target markets around the world. Doing so requires new digital asset management applications capable of handling today’s complexities surrounding video and other rich media, using automated workflows, renditions, usage rights management and more. This presentation covers: - Why global brand and campaign management is more complex than ever before - Why legacy tools may no longer be enough to meet the challenges of running successful campaigns - How to assess which new DAM/MAM technology is right for your organization

Technology

Managing Complex Digital
Assets at Massive Scale

Rich media - the early years
•  Traditional media outlets
•  Ownership generally
relegated to Marketing
•  Processes were fairly
mature

Digital transformation
•  More online
•  Storage is cheap and
offered by many
•  Borders/silos are blurring
•  Content is rich and deep

Growing pains
•  Always more content
•  New/evolving distribution
channels
•  Developing processes
•  Security
•  Ease of replication/storage

Bottom line for the Enterprise
•  Content is larger in size and
volume
•  Content is increasingly
complex with evolving data
models
•  Content consumption is ever-
changing
•  Content access is global not
local

Poll Question
What are primary challenges with your current system?
•  A clip board just isn’t working anymore
•  Difﬁcult to expand beyond workgroup solution
•  It can’t keep up with changing user needs
•  Performance is weak

Massive Scalability
•  Support for top rated
backend options
•  Hybrid architecture
•  HA ready
•  Storage options

Scale for performance
•  Scale to optimize
resources
•  Power where needed
•  Conﬁgure rules for
work

Integration ready - Extensible
•  API’s as a rule, not an
afterthought
•  Powerful security/access
control
•  Apply business logic to
external apps
•  Flexible

Location, location, location?
•  Location agnostic
•  OOTB Connectors for cloud storage applications
•  Workﬂow
•  Security

Not just rich media, rich metadata
•  Sure to change
•  Ability to edit models and make information actionable
•  Harness the context of the content

Thank you
Questions?
Email:
lmcintyre@nuxeo.com
Twitter:
@lisamcintyre4
Website:
http://nuxeo.com

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Manage Complex Digital Assets at Massive Scale

1. Managing Complex Digital Assets at Massive Scale

2. In the beginning...

3. Rich media - the early years •  Traditional media outlets •  Ownership generally relegated to Marketing •  Processes were fairly mature

4. Digital transformation •  More online •  Storage is cheap and offered by many •  Borders/silos are blurring •  Content is rich and deep

5. Growing pains •  Always more content •  New/evolving distribution channels •  Developing processes •  Security •  Ease of replication/storage

6. Bottom line for the Enterprise •  Content is larger in size and volume •  Content is increasingly complex with evolving data models •  Content consumption is ever- changing •  Content access is global not local

7. Poll Question What are primary challenges with your current system? •  A clip board just isn’t working anymore •  Difﬁcult to expand beyond workgroup solution •  It can’t keep up with changing user needs •  Performance is weak

8. Massive Scalability •  Support for top rated backend options •  Hybrid architecture •  HA ready •  Storage options

9. Scale for performance •  Scale to optimize resources •  Power where needed •  Conﬁgure rules for work

10. Integration ready - Extensible •  API’s as a rule, not an afterthought •  Powerful security/access control •  Apply business logic to external apps •  Flexible

11. Location, location, location? •  Location agnostic •  OOTB Connectors for cloud storage applications •  Workﬂow •  Security

12. Not just rich media, rich metadata •  Sure to change •  Ability to edit models and make information actionable •  Harness the context of the content

13. Thank you Questions? Email: lmcintyre@nuxeo.com Twitter: @lisamcintyre4 Website: http://nuxeo.com

Manage Complex Digital Assets at Massive Scale

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