How Creatives Are
Getting Creative
in 2020 and Beyond
Alan Porter
CX, Marketing, and Content Thought Leader
October 2020

• But is it the right
experience?
• Is it just good enough,
or is it exceptional?
• Are we leveraging rich
media assets to make
the experience
exceptional ?
Content Defines Your
Experience

The Reset: Post-COVID-19 Recovery Phases

Content Supply Chain
PRODUCT
KNOWLEDGE
• On sale dates
• SKUs
• Product options
CAMPAIGNS
• Seasonality
• Usage rights
• Product release
timing
MATERIAL
• Suppliers
• Pricing
• Availability
• Swatches
DESIGN
• Product
specifications
• Virtual
prototyping
PHOTO STUDIO
• Model
• Photographer
• Location
• Logistics
PACKAGING
• Image
• Cropping
• Labelling Info
• Localization
CONTENT HUB
• Where used
• Asset owner
• Content retirement
dates
CREATE MAKE SELL

Make Static Pictures Spin
360-degree spin sequences:
• eCommerce
• Servicing
• Product Design
• Packaging

Get Real with 3D
Native 3D File sets:
• eCommerce
• Servicing
• Product Design
• Packaging
• Web previews

Video as a Source
Component Files :
• Clips,
• audio,
• special effects,
• graphics
• etc.

Don’t Forget
Your History

Unlock the information in your assets
Lifestyle Image Product Image
Shot Type
Solo, Front, Group, Side, Details,
Back,...
Image asset
Talent
Clark Kent, Bruce Wayne.
Related Products
Chino shorts, Striped polo,
sunglasses,...

Intellectual
Property Licensing
BENEFITS
• Search across
350,000 assets for,
harvest
• License digital assets
from the creative
process
ROI
• Integration with existing
workflow tool opened
system to 2500 users
across the licensor
network.
• Whole process now
managed by just two
DAM librarians
IMPACT
• Faster time to market of
licensed goods to tie-in
with movie launch
campaigns.
• Increased licensing
revenue
ROADBLOCK
• Multiple
contradictory
approvals processes
for licensed goods
Capture of creative assets for use on license content for consumer products and create a brand library for external
licensees to access the assets that they have licensed

Generate New
Content From Old
BENEFITS
• Make all digital assets
generated by or for
Brand Marketing
available throughout
their life cycle
ROI
• No need to shoot new
content during
lockdown
IMPACT
• Continuation of
inspiring on brand
relevant messaging
ROADBLOCK
• Search through
large archive of
videos
In conjunction with agency of record searched across 4,000 sports action sequences featuring 24 sports

Enterprise Digital Asset Management
places rich media assets at the center
of the digital supply chain,
to connect content, data, and assets
across the organization and deliver
exceptional customer experiences.

Accelerate Ideas to
Market
CONNECT DRIVE
• Data and content flows across the
product lifecycle
• Collaborative environment
• Consistency of message
• Accelerated workflow approvals
Connect to existing
product data and content
sources
Key Benefits
• Reduced time in each step adds up =
cumulative effect
• Improved consistent customer
experience
• Higher customer engagement and
retention
Map your product life
cycle
Increase the value of your
content
Key Benefits
Time