Today’s creative teams are facing some crazy challenges – studios are shut down, production is stalled, and staff are scattered. But overcoming new challenges is where creative people excel.
This webinar will explore some of the innovative strategies and new technologies that have:
• Generated inspiration
• Used existing digital assets in unique ways
• Developed new processes
• Motivated teams
Learn how we can tackle the future together.
How Creatives Are Getting Creative in 2020 and Beyond
1. How Creatives Are
Getting Creative
in 2020 and Beyond
Alan Porter
CX, Marketing, and Content Thought Leader
October 2020
2. • But is it the right
experience?
• Is it just good enough,
or is it exceptional?
• Are we leveraging rich
media assets to make
the experience
exceptional ?
Content Defines Your
Experience
10. Unlock the information in your assets
Lifestyle Image Product Image
Shot Type
Solo, Front, Group, Side, Details,
Back,...
Image asset
Talent
Clark Kent, Bruce Wayne.
Related Products
Chino shorts, Striped polo,
sunglasses,...
11. Intellectual
Property Licensing
BENEFITS
• Search across
350,000 assets for,
harvest
• License digital assets
from the creative
process
ROI
• Integration with existing
workflow tool opened
system to 2500 users
across the licensor
network.
• Whole process now
managed by just two
DAM librarians
IMPACT
• Faster time to market of
licensed goods to tie-in
with movie launch
campaigns.
• Increased licensing
revenue
ROADBLOCK
• Multiple
contradictory
approvals processes
for licensed goods
Capture of creative assets for use on license content for consumer products and create a brand library for external
licensees to access the assets that they have licensed
12. Generate New
Content From Old
BENEFITS
• Make all digital assets
generated by or for
Brand Marketing
available throughout
their life cycle
ROI
• No need to shoot new
content during
lockdown
IMPACT
• Continuation of
inspiring on brand
relevant messaging
ROADBLOCK
• Search through
large archive of
videos
In conjunction with agency of record searched across 4,000 sports action sequences featuring 24 sports
13.
14. Enterprise Digital Asset Management
places rich media assets at the center
of the digital supply chain,
to connect content, data, and assets
across the organization and deliver
exceptional customer experiences.
15. Accelerate Ideas to
Market
CONNECT DRIVE
• Data and content flows across the
product lifecycle
• Collaborative environment
• Consistency of message
• Accelerated workflow approvals
Connect to existing
product data and content
sources
Key Benefits
• Reduced time in each step adds up =
cumulative effect
• Improved consistent customer
experience
• Higher customer engagement and
retention
Map your product life
cycle
Increase the value of your
content
Key Benefits
Time