Uri Kogan of Nuxeo gives an inside look at transforming a large, global CPG with Digital Asset Management, from streamlining workflows and enabling e-commerce to ensuring fast, easy searches for videos, images, and more.
Henry Stewart DAM Webinar: 5 Ways to Get DAM Implementation Right
1. 5 Ways ToGet DAM
ImplementationRight—AndOne
BigMistake ToAvoid(Lessons
fromthe Front Lines)
Wednesday April4, 2018
Uri Kogan
Vice President,
Product Marketing
Nuxeo
David Lipsey
Moderator
Chair of Henry Stewart
DAM Conferences
Sponsored by
11. 11
2,000 changes x 5 ecomm sites = 10,000 xls!
Failseveninsmallbatches
test with 10 products à 5 complete profiles after 2 weeks
Wildlyinconsistentresults
#ecommercefail
28. Scopingaphase1
28
To a known group of
users/brands/functions
that have already
expressed a desire
toward the same goal
1 2
Primary pain points
3
With lots of end-user
demos and beta testers
providing feedback
throughout
Identify Isolate Stay agile
29. Whatdoesagood
phase1looklike?
29
81 2 3 4 5 6 7
Creating initial
metadata
structure & asset
types
Defining
DAM/PIM
asset/product
relationships
Download
permissions
Original file
security
Asset migration Creative and
work request
Data Migration User and
integration
testing
Security &
permissions
Creating
additional asset
types (video,
audio, etc)
Functional
Enhancements
Single Sign On
integration
Brand and retail
security levels
Functional
Enhancements
Performance
Testing
UI config: Logo,
Colors, Login
Page
Asset Approval
Workflow.
Search product
data to return
assets
Change
requests
User- facing
demos
User-facing
demos
User-facing
demos
Go-Live