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The MINI Store: Mobile Test Drive Stores 12 DigitalJUN GlobalDigitalbuzzbloghttp://www.digitalbuzzblog.com/the-mini-store/• Instead of building standard show rooms MINI launched 10 actual MINIs on to the roads of Paris so that more potential customers could try the car and enjoy an immediate test drive. These mobile stores could reach every area in the city and really took the hassle out of the test drive experience.• VDO link: http://www.youtube.com/watch?v=eERpml3DpMs&feature=player_embedded 3
12 DigitalJUN Global The Future Of Shopping Is HereSimplyzestyhttp://www.simplyzesty.com/advertising-and-marketing/the-future-of-shopping-is-here-video/• Allowing users to try on shoes virtually while on the go. It creates an augmented reality version of you which appears on screens wearing shoes and it is all powered by Microsoft Kinect.• VDO link: http://www.youtube.com/watch?v=uSn7c1uw1_A&feature=player_embedded 4
12 DigitalJUN GlobalAdverblog The Little Guy Inside the ATMhttp://www.adverblog.com/2012/06/12/the-little-guy-inside-the-atm/• From Peru, a smart creative idea to get people’s attention on a problem that affects seven out of ten children in the country: illiteracy. A man was placed inside an ATM machine to deliver the message in one of the moments when people is simply forced to read what’s on the screen. At the same time they also made it possible to make an immediate donation to the BBVA Foundation’s Reading is Being program.• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=UPxdIwuPTfc 5
Facebook’s Ad Changes Reviewed 11 DigitalJUN GlobalSimplyzestyhttp://www.simplyzesty.com/facebook/facebooks-ad-changes-reviewed/Here’s a review of the major changes Facebook:• Self-serve ads on mobile• Sponsored Stories in the newsfeed• Larger display in newsfeed• Purchase premium inventory• Combine targeting options 6
Apple And Facebook Finally Unite – A CompleteGuide To The World’s First Social Operating System 11 DigitalJUN GlobalSimplyzestyhttp://www.simplyzesty.com/facebook/apple-and-facebook-finally-unite-a-complete-guide-to-the-worlds-first-social-operating-system/• Facebook is being deeply integrated into Apple’s new operating system for mobile devices, iOS6.• Share a photo to Facebook right from Camera or Photos. Post your location right from Maps. Brag about a high score right from Game Center and more. 7
American Pinterest users follow more brands thanTwitter or Facebook users 11 DigitalJUN GlobalDigital-statshttp://digital-stats.blogspot.com/2012/06/american-pinterest-users-follow-more.html• Pinterest is dominating as a social site where consumers and retailers connect, according to a new comScore-led study. On the image-rich site, retailers can easily showcase their wares in a flashy digital format, and shoppers are eating (and buying) it up. 8
10 DigitalJUN Global Tourism British Columbia:Digitalbuzzblog The Vending Machinehttp://www.digitalbuzzblog.com/tourism-british-columbia-ultimate-vending-machine/• Tourism British Columbia placed a giant, 14-foot tall, 10-foot wide vending machine, in Justin Herman Plaza in San Francisco for a few days, opening the locals up to a whole new world of British Columbia holiday experiences, in the form of vending machine gifts, both big and small.• VDO Link: http://www.youtube.com/watch?feature=player_embedded&v=VWbQtK4N8cM 10