2. Y - Yuyu
A - Amiera
N - Nana
N - Najihah
K - Kina
Bitelicious

3. INTRODUCTION

4. • Yank Bitelicious is serving a dessert product which is we
target it 15 to 40 years old.
• Provide a simple product but in every product we are
providing a design, colouring, flavor, and any others that are
related to our business.
• The simple steps and ingredients give a lot of benefits to our
company and we are highly confident that our market can be
easily developed and spread in Malaysia.

5. Company Background
Name of company Yannk Bitelicious Sdn Bhd
Business address Jalan Telawi 3, Bangsar Baru, 59100 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur
Website yannkbitelicious.com.my
E-mail yannkbitelicious@yahoo.com
Number Telephone 03-41066390
Form of business Partnership business
Partnership Business A dessert café and accept any order by customer with
providing two products
Date of commencement 23th November 2012
Date of register 12th May 2012
Registration number BZD100789-6
Name of Bank CIMB Bank Islam
Bank Account Number 1443-0074191-52
Capital contribution RM190,000
Company Background

6. Location Of Business
• Located at Bangsar nearby Mid Valley and Bangsar Village shopping
mall.
• Choose outside from shopping complex.
• A strategic places to people for easy find us.
• Can attract working people to come our studio to taste our light
dessert.

7. We are
here!!!!
“YANNK BITELICIOUS”
Jalan Telawi 3, Bangsar Baru, 59100 Kuala
Lumpur, Wilayah Persekutuan Kuala Lumpur
Office: 03-41066390
Fax: 03-77221020
Email: yannkbitelicious@yahoo.com

8. Vision
• To become another one of the bumiputra company that produce
products and services that can fulfilled the want of the customer thus
become one of the monopolist of the industry by open up more of our
franchise in Malaysia.
Mission
• Our mission is to get more profit by supplying different kind and
sweet of Cupcake with unique taste and best place to customer in
whole Malaysia and overseas .

9. Organization Chart
SAKINAH BINTI MOHD FADHIL
(GENERAL MANAGER)
NURUL ARIFAH BINTI ABDUL
RASHID
(MARKETING MANAGER)
EMILIYANA 'AQILAH BINTI
ABDULLAH
(OPERATIONAL MANAGER)
AMIRA HANIS BT. AHMAD
(FINANCIAL MANAGER)
NUR NAJIHAH BINTI
NORAZIZAN
(ADMINISTRATIVE MANAGER)

10. Product Description
• Selling variety of cupcake based on customer’s requirement such as flavor
and size.
• Produces a variety of cupcake with a difference categories and flavours.
• To make some innovation by implying our creativity and modern element
in this cupcake making.
• Package our products by using high quality plastic (low density
polyethylene), plastic container with lids and disposable food container.
• It is to make sure the quality of the products are in good condition and
easy to use.

11. MARKETING PLAN

12. Target Market
• Our target market:
Targetpeople Reasons
Student/ working people Because it is near to college, school, famous shopping mall
( Mid Valley & Bangsar Village )
Residents Our business shop nearby residential area
Weekend customer They are people that spent time with loved ( family,
friends, couples )
Others Special events ( birthday parties, eidul fitri, christmas,
fathers ‘day, mothers’ day, valentine’s day, retirements and
weddings )

13. Market Share
• It refers to the estimated potential sales of the business after taking
into consideration the market size and competitor’s influences.
• We find that some of our competitors do not provide good services
and less quality for their cupcake
• Below is the market share that we have estimated before and after the
entrance of Yannk Bitelicious:

14. • Population in petaling jaya : 316,916 ( population aged15 years old to
39 years old.
• Estimation of market size in bakery industry : 15%x 319,916=47,357
peoples
• Estimation of market size for Yannk Bitelicious : 20%x 47,357=9,471
peoples per year .
• Other 80% from the bakery industry is dominated by other dessert
shop which is, BisouBake Shop dominated 40%, Wondermilk
dominated 25%of the florist market and another 15% goes to Pearl
Cakes And Events.

15. 40%
25%
15%
20%
THE CURRENT MARKET SHARE
Bisou bake shop Wondermilk Pearl cakes and events Coocake studioYannk Bitelicious
45%
40%
15%
THE PREVIOUS MARKET
SHARE
Bisou bake shop Wondermilk Pearl cakes and events
MARKET SHARE WITH COMPETITORS:

16. Calculation for Yannk Bitelicious customer‘s for each product per year:
Cupcakes 9471x50% = 4736 per year
Cakes 9471x30% = 2841 per year
Cookies 9471x20% = 1894 per year
MARKET SHARE FOR YANNK BITELICIOUS
Cookies
30%
Cupcake
50%
Cakes
20%
PRODUCT OF YANNK BITELICIOUS

17. Sale Forecast
• In the product, for cupcakes and cakes they have to calculate in separate because cupcakes
is small and cakes we estimated 1 big tier.
• MonthlyRemarks
1. January - New year
2. February – Valentine’s day
3. Mac - Normal day
4. April - Normal day
5. May- Mothers’, Mid school break & Teacher’s day
6. June - Fathers’ day
7. July - Normal day
8. August - Friendship day
9. October - Ramadhan
10. November - Deepavali
11. December - School break

18. Months No. of customer Price per unit
(RM)
Total
(RM)
1 200 7.20 1440
2 270 7.20 1944
3 150 7.20 1080
4 150 7.20 1080
5 290 7.20 2080
6 260 7.20 1872
7 150 7.20 1080
8 220 7.20 1584
9 200 7.20 1440
10 101 7.20 7272
11 400 7.20 2880
12 450 7.20 3240
Total for 1st year
20,455.20
Total for 2nd years (20%)
24,546.24
Total for 3rd years (25%)
30,682.80
Cookies

19. Cupcakes
Months No. of customer Price per unit
(RM)
Total
(RM)
1 200 7.20 1440
2 270 7.20 1944
3 150 7.20 1080
4 150 7.20 1080
5 290 7.20 2080
6 260 7.20 1872
7 150 7.20 1080
8 220 7.20 1584
9 200 7.20 1440
10 101 7.20 7272
11 400 7.20 2880
12 450 7.20 3240
Total for 1st year
20,455.20
Total for 2nd years (20%)
24,546.24
Total for 3rd years (25%)
30,682.80

20. Cakes
Months No. of customer Price per unit
(RM)
Total
(RM)
1 200 7.20 1440
2 270 7.20 1944
3 150 7.20 1080
4 150 7.20 1080
5 290 7.20 2080
6 260 7.20 1872
7 150 7.20 1080
8 220 7.20 1584
9 200 7.20 1440
10 101 7.20 7272
11 400 7.20 2880
12 450 7.20 3240
Total for 1st year
20,455.20
Total for 2nd years (20%)
24,546.24
Total for 3rd years (25%)
30,682.80

21. Marketing strategy
4 P’s
Product
Price
Place
Promotion

22. ProductStrategy
• Brand
• Packaging
• Quality
• Labeling
• Design
• Aftersale service
Pricestrategy • Cost-basedPricing
ProductStrategy
• Directto consumer
• Selling through retailers
• Selling through wholesaler
PromotionStrategy
• Advertising
• LowerPrice and Discount
• Signboardsand banners
• Sticker
• Website
• Salespromotion

23. OPERATIONAL PLAN

24. Production Planning
• Concerned with the determination and arrangement of all facilities
necessary for future operations.
• Four steps production planning:
– Identify and list down the raw materials required
– Prepare the bill of materials
– Calculate the quantity of raw material required
– Identify supplier

25. ProcessPlanning

26. Activity Flow Chart For Manufacturing Cookies

28. Implementation Schedule
Activities Deadlines Durations
Incorporation of Business March-May 2013 3 Month
Application for Permits &
License
March-June 2013 4 Month
Searching for Business
Premises
June-August 2013 3 Month
Renovation of Premise September 2013 1 Month
Procurements Machines &
Raw Materials
September-November 2012 3 Month

29. FINANCIAL PLAN

30. Project Implementation Cost
PROJECT IMPLEMENTATION SCHEDULE
SOURCES OF FINANCE
COST LOAN
HIRE
PURCHASE
OWN DISTRIBUTION
(RM) (RM) (RM) (RM)
FIXED ASSET
Land and building 150,000
Furniture 15,000
Office equipment 10,471
Renovation 15,000
Motor Vehicle 60,000 60,000
Machinery 22,265
Sub Total 272,736
WORKING CAPITAL
Administration 23,066
Marketing 5,400.00
Operation 9,230
Sub Total 37,696.00
OTHER EXPENSES
Business registration and
license fees
1,200
Business card 100
Insurance 1,200
Road tax 300
Sub Total 2,800
GRAND TOTAL 313,232
CONTINGENCY COST (10%) 31,323
TOTAL IMPLEMENTATION
COST
344,555

31. Sources Of Financing
SOURCES OF FINANCE SCHEDULE
RM
EQUITY CONTRIBUTION
Cash 190,000
Motor Vehicle 60,000
EXTERNAL SOURCES
Loan 100,000
TOTAL SOURCES OF FINANCE 350,000

32. Pro Forma Income Statement
PRO FORMA INCOME STATEMENT
FOR THE YEAR ENDED 2014,2015 AND 2016
2014 2015 2016
RM RM RM
Sales 248,608 298,330 372,913
EXPENDITURES
Administrative Expenses 84,666 84,666 84,666
Marketing Expenses 2,700 2,200 2,200
Purchases 63,937 74,324 89,906
Depreciation of fixed asset 21,547 21,547 21,547
Interest on loan 10,000 9,000 8,000
Total Expenditure (182,850) (191,737) (206,319)
NET PROFIT 65,758 106,593 116,595

33. Pro Forma Balance Sheet
Year 2014 2015 2016
RM RM RM RM RM RM RM RM RM
Cost Acc.Dep. NBV Cost
Acc.Dep
. NBV Cost Acc.Dep. NBV
FIXED ASSETS
Building 150,000 150,000 150,000
Furniture 15,000 3,000 12,000 15,000 6,000 9,000 15,000 9,000 6,000
Office equipment 10,471 2,094 8,377 10,471 4,188 6,283 10,471 6,283 4,188
Motor vehicle 60,000 12,000 48,000 60,000 24,000 36,000 60,000 36,000 24,000
Machinery 22,265 4,453 17,812 22,265 8,906 13,359 22,265 13,359 8,906
236,189 214,642 193,094
CURRENT ASSETS
Cash/Bank 160,014 272,709 450,850
TOTAL ASSETS 396,203 487,351 643,944
EQUITY
Capital 190,000 290,000 390,000
Accumulated
profit/(losses) 65,758 255,758 106,593 396,593 166,595 556,595
CURRENT LIABILITY
Bank overdraft
NON-CURRENT
LIABILITY
Term loan 100,000 90,000 80,000
TOTAL EQUITY AND
LIABILITY 355,758 486,593 636,595

34. CONCLUSION
• As conclusion, we are sure that we are able to cater to the needs and
wants of our target market.
• We hope that our products can enter the international market in
years ahead.
• We will give all of our efforts to make this hope come true.

35. THANK YOU