Презентация с воркшопа в рамках AMEC International Summit 2015

1. WiFi Access
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2. Lilia Glazova
CEO, PR News
Winning Integrated Measurement

3. Regional Features
• Internetization/Digitalization
increase of internet usage
among 55+
>90% penetration in the cities
with popularity more than 1 mln
people
>40% all over the country
• Local social networks (Vkontakte,
Odnoklassniki)
• National TV as main channel
• Cross platform media planning

4. Client Landscape – 50/50
 Local companies go for
traditional structure – marketing,
advertising, PR/communications
 International companies
bringing integrated marketing
communications structure to the
local market

5. Integrated Communications and Measurement
• Communication and
measurement
agencies/companies
consulting the clients
(trendsetters)
• High competition between
advertising and PR
agencies (establishing
market positions)

6. Team Work
Combining capabilities of
different professionals
Partnerships with different
research companies
(online surveys,
advertising research, etc.)