Presentation explaining value of professional social networking sites for radiology with introduction to LinkedIn and Doximity. Tirath Patel, MD (@TirathPatelMD) The University of Toledo Medical Center, Toledo, OH From RSNA 2014 Hands on Introduction to Social Media session.

1. LinkedIn and Doximity:
What You Need to Know
TIRATH Y. PATEL, MD
THE UNIVERSITY OF TOLEDO MEDICAL CENTER
@TIRATHPATELMD

2. Disclosures
 No disclosures to report.

3. Overview
 LINKEDIN
 What is it?
 Why is having a LinkedIn presence is helpful?
 What are its strengths?
 What are its weaknesses?
 DOXIMITY
 What is it?
 Why is having a Doximity presence is helpful?
 What are its strengths?
 What are its weaknesses?

4. LINKEDIN
http://www.linkedin.com

5. LINKEDIN:
What it is.
 Described as the “World’s Largest Professional Network.”
 Provides a professional online presence for individuals.
 Unlike Facebook, provides a platform to highlight professional achievements.
 Many consider it an abridged CV.
 Large network: 332 Million registered members.
 Many large companies have public LinkedIn pages.
http://press.linkedin.com/about

6. LINKEDIN:
Typical Profile Page.
 Described as a mini-CV
 Allows for a quick glance at one’s
educational profile.
 Can find others with similar connections.
 Can be as detailed or as “less detailed” as
one wants.

7. LINKEDIN:
5 Reasons a LinkedIn presence is helpful.
 NUMBER 1: Google Search Results.
 NUMBER 2: You can control what is said about you.
 NUMBER 3: Connect with people with the same interests.
 NUMBER 4: Has a news feed, similar to Facebook.
 But unlike Facebook, content is typically only articles or
news of interest (and no personal content).
 NUMBER 5: Recruitment and employment opportunities.

8. LINKEDIN:
What are its strengths?
 LinkedIn Groups.
 Associations of people with like interests to discuss topics relevant to the group.
 LinkedIn Posts.
 Can create posts (like articles) where one can delve into a topic in detail.
 Devotion to professional-only content.
 Can be used for recruitment and employment.

9. LINKEDIN:
What are its weaknesses?
 “Freemium” pricing strategy.
 Emphasis on getting user to upgrade to pay-services.
 For physicians, not much recruitment.
 Recruiters for MDs / practices / hospitals are not soliciting candidates via LinkedIn.
 Somewhat voyeuristic.
 Users can see who has looked at their profile.
 Suggestions of other users to connect to somewhat based on whom others have
clicked on.

10. DOXIMITY
http://www.doximity.com

11. DOXIMITY:
What it is.
 Dubbed the “LinkedIn for doctors.”
 1 in 4 physicians is on Doximity.
 Doximity mobile app a “Top 5 App” used by members of the American College of Physicians.
 Has doctor-specific offerings:
 CME tools.
 HIPAA-compliant email, text, and faxing.
 News portal.
 Has started delving into US News territory.
 Recently published a “Residency Program Rankings.”

12. DOXIMITY:
Why is having a Doximity profile helpful?
 Odds are, you already have a profile.
 Doximity pre-populates information based on NPI, AMA, other databases.
 Users need to “claim” their profile to be able to edit it and upload new content.
 Serves as a mini-CV.
 Can insert information about insurances accepted, languages spoken, practice
locations, publications, etc.
 Physician profiles are searchable and viewable to the public.

13. DOXIMITY:
What are its strengths?
 Searchable repository of all physicians.
 Need a French-speaking orthopedist in Atlanta? Search “Atlanta ortho French” in
Doximity.
 Can connect via medical school class or residency program.
 CME content.
 Sponsored by Cleveland Clinic.
 Has CME offerings specific to one’s specialty.
 Most widely used feature: HIPAA-compliant messaging.
 Users can obtain a lifetime HIPAA-compliant fax number.

14. DOXIMITY:
What are its weaknesses?
 “Freemium” pricing plan.
 Emphasis on getting members to upgrade to paid services.
 Limited to physicians only.
 Limited user base.
 700,000 profiles, but only 290,000 profiles “claimed.”
 Privacy concerns.

15. Thank you!
TIRATH Y. PATEL, MD
@TirathPatelMD