This document discusses developing a personal brand on social media platforms like LinkedIn and Twitter. It provides tips for creating an engaging social media presence such as using a professional photo on LinkedIn, regularly posting valuable content, and participating in online conversations. The document also emphasizes skills for networking and influencing people through both online and in-person interactions. It features several quotes related to personal and professional development.

1. “Brand You –
Social Media”
September 25, 2014

2. Neil Thornton
@neilathornton
Neil Thornton
Fabio Marrama
@fabiomarrama
Fabio Marrama

3. What are businesses
looking for…..
in YOU?

4. Conversation
Stack

5. Introduce
Your
Partner

6. 10 Most Important Elements on Your LinkedIn Profile
1. Use a professional photo
2. Complete your profile
3. Give people a reason to want to connect
4. Share great content
5. Introduce your contacts to each other
6. Share your community involvement
7. Make recommendations and ask for them
8. Join and participate in groups
9. Showcase your achievements
10. Be there regularly

7. 5 Tips for Developing a Successful
Personal Brand on Twitter
1. Creating an engaging profile (And lose the egg)
2. Get into a regular tweeting routine
3. Be transparent, and show liveliness
4. Share valuable content & say thank you
5. Jump into #conversations

8. What would happen if I
Google’d YOU?

9. How to leave an impression
via social media & in person

12. Quotes that have
had an impact on
me…..

13. “Learn how to be social,
not do social.”
- Jay Baer

14. “If you’re the smartest
person in the room,
you’re in the wrong
room.”
- Unknown

15. "People may not
remember exactly what
you did, or what you said,
but they will always
remember how you made
them feel."
- Dr. Garthwaite

16. “Follow me…..I am
right behind you.”
- John Maxwell

17. “Great spirits have
always found violent
opposition from
mediocre minds”
- Albert Einstein

18. “The greatest danger is not
that our hopes are set too
high and we fail to achieve
them; it’s that they are too
low and we do.”
- Michelangelo

19. “We make a living by
what we get.
We make a life by what
we give.”
- Sir Winston Churchill

20. “15% of one’s financial
success is due to one’s
technical knowledge and
85% is due to skill in human
engineering – leadership
and influencing people.”
- Dale Carnegie

21. Here’s to the crazy ones, the misfits, the rebels,
the troublemakers, the round pegs in the
square holes…the ones who see things
differently– they’re not fond of rules… You can
quote them, disagree with them, glorify or vilify
them, but the only thing you can’t do is ignore
them because they change things…they push
the human race forward, and while some may
see them as the crazy ones, we see genius,
because the ones who are crazy enough to
think they can change the world, are the ones
who do.
- Steve Jobs

26. Thank you for inviting us to be part of your group!
Neil Thornton
The Thornton Group
Trigger Strategies
905.401.1434
neil@thorntongroup.ca
www.thorntongroup.ca
www.triggerstrategies.ca
@neilathornton
Fabio Marrama
FirstOntario Credit Union
289.214.7722
fabio.marrama@firstontario.com
@fabiomarrama