1. Delivering the
productivity and time
saving benefits of
mobility
Sarah Probert
Director, EMEA Marketing
Research In Motion
All Information Strictly Confidential for RIM Use and Employees Only

2. Agenda
• BlackBerry overview
• The way we live and work today
• Mobility: the benefits for your business
• Mobility and the enterprise
• Mobility and SMBs
• Deployment: secrets to success
All Information Strictly Confidential for RIM Use and Employees Only

3. BLACKBERRY OVERVIEW
All Information Strictly Confidential for RIM Use and Employees Only

4. BLACKBERRY MILESTONES
16 MILLION THUMBS AND COUNTING…
1987 RESEARCH IN
MOTION (RIM) FOUNDED BlackBerry Subscribers
IN WATERLOO, CANADA
9,000,000
1997 RIM IPO TORONTO 8,000,000
STOCK MARKET 7,000,000
6,000,000
1999 RIM LAUNCHES 5,000,000
FIRST BLACKBERRY 4,000,000
3,000,000
1999 RIM IPO NASDAQ 2,000,000
1,000,000
2001 BLACKBERRY 0
INTRODUCED IN EUROPE Feb Feb Feb Feb Feb Feb Feb YTD
'00 '01 '02 '03 '04 '05 '06 '07
All Information Strictly Confidential for RIM Use and Employees Only

5. BLACKBERRY OVERVIEW
MOBILITY BEYOND EMAIL
All Information Strictly Confidential for RIM Use and Employees Only

6. THE WAY WE LIVE AND WORK
All Information Strictly Confidential for RIM Use and Employees Only

7. THE BENEFITS OF MOBILITY
All Information Strictly Confidential for RIM Use and Employees Only

8. MOBILITY FOR THE ENTERPRISE
All Information Strictly Confidential for RIM Use and Employees Only

9. MOBILITY FOR SMBS
All Information Strictly Confidential for RIM Use and Employees Only

10. DEPLOYMENT:
EVOLUTION NOT REVOLUTION
Number of
Employees,
Assets
Mobile Email Will Facilitate This Transition
Holistic Mobility
Strategic Mobility
Opportunistic
Mobility
Today + 3 years 3 to 10 years 10+ years
Time / Company Evolution
All Information Strictly Confidential for RIM Use and Employees Only
Source: Yankee Group 2006

11. DEPLOYMENT - SECRETS TO SUCCESS
• Easy to use
• Meet real needs
• Think about tomorrow
• Security, security, security
• Calculate ROI
All Information Strictly Confidential for RIM Use and Employees Only

12. PERSONALISATION
CUSTOMISATION IS KING
BLURRING
BOUNDARIES:
PERSONAL VS
PROFESSIONAL
INDIVIDUAL VS IT
MANAGER
All Information Strictly Confidential for RIM Use and Employees Only