The digital space is a huge potential for the Philippine government to tap on to spread the word about their programs. Are they ready to embrace the digital space?

1. New Trends in Media for
Public Information Dissemination
By Nancy R. Cudis
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2. Current Trends
 Tri-media/mass media
 Press release
 Collaterals
 Website
 Social media
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3. (New) Trend # 1
 The strength of digital space
 Pro: Public information gets disseminated fast.
 Challenge: The fast speed of digital media
requires organizations to be just as quick in
putting out information. Are they ready?
http://www.youtube.com/watch?v
=0eUeL3n7fDs&feature=related
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4. Philippines is 7th
 More than 28.2
million users (out
of more than 94
million in
population)
 Twitter: Anne
Curtis, Sun.Star,
L’Oreal Paris PH
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5. What to watch out for in the digital space
 Reporting to all stakeholders
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6. What to watch out for in the digital space
 Social TV convergence
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7. What to watch out for in the digital space
 Continued convergence
 Gabii sa Kabilin QR Code Hunt
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8. What to watch out for in the digital space
 Social commerce
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9. What to watch out for in the digital space
 New social networks
 Blogging will continue
 Print to tablet swap
 Digital subscriptions will increase
 Gamification Nation
 Talent acquisition goes social
 Development of new apps
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10. (New) Trend # 2
 Convergence continues, and not just
social
 Pro: Strong reach through diversified
communication tools
 Challenge: The learning curve, the adjustment
period
Marketing + Brand Reputation Management +
Public Relations + Digital Media + Sales +
Others
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11. (New) Trend # 3
 Integration of stories across multiple
simultaneous channels and platforms
 Pro: Increased reach, multimedia storytelling
 Challenge: Determining the effective platforms
that will work for your messages
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12. (New) Trend # 4
 Content is new marketing
 Pro:Clear and strong communication
 Challenge: Organizations also need to think of
themselves as “media outlets” because they
have the information.
Great content + engagement = success
Social media is here to stay, so deal with it.
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13. (New) Trend # 4
 Organizations will be defined by
communication
 Pro: More customer engagement
 Challenge: The punishment for failing to listen,
engage, anticipate and respond effectively to
the customers will be severe
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14. What to remember
Tri-media is still powerful.
 Instantly recognizable
 Gives one instant status
 Still reach vast audiences
 Social media feed on traditional media.
 Traditional media have huge social media
presence.
Word of mouth is still powerful.
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15. Grand Halad sa Kapamilya
Tri-media (mass dyAB, MOR Cebu, ABS-CBN,
media) columns, radio plugs
Press release Columns, online announcements
Collaterals Tarpaulins, streamers, flyers,
Website www.tinyurl/halad
Social media Facebook, Twitter
Others Online announcements in other
sites, word of mouth
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16. Last points to remember
 Explore new ways of disseminating public
information.
 Learn from best practices. Not all social
media networks will work for you. (Ex.
DSWD, SSS, DENR)
 The customer is still king—before, during,
and after public information dissemination.
They own the brands.
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17. Questions?
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18. Sources:
 http://www.sourcewatch.org
 http://www.prdaily.com
 http://www.33-digital.com
 http://prsay.prsa.org
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