Social Media: Tools & Trends for Nonprofits
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This document provides an overview of social media tools, trends, and best practices for strategic planning. It emphasizes the importance of setting goals and using an editorial calendar to plan content across multiple platforms. Specific tools mentioned include listening dashboards to track brand mentions and fans, and management dashboards to schedule posts and analyze analytics. The document also discusses effective trends like asking followers to participate in "secret missions," running contests to engage people for events, and using video to tell stories and fundraise. It stresses focusing on goals and the right tools rather than chasing every new tool.
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Social Media: Tools & Trends for Nonprofits
- 1. Social Media | Tools & Trends
- 2. Failure To Plan is Planning To Fail “Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.” ~Thomas Edison~
- 4. Trends
- 6. Don’t Chase The Tools Planning & Evaluation can give you clarity and focus
- 7. Process For Strategic Success
- 8. About Those Goals Are your goals very SMART?
- 9. Your Toolbox Getting the Right Tools for the Job
- 10. The Value of Good Tools Become efficient with time Track/Report results Key to being able to truly engage Usually a combination
- 12. Brand Mentions
- 17. Schedule Posts
- 19. The key is to use something you will use
- 20. The value
- 22. Get more channel specific
- 25. Provide them with “post fodder”
- 26. Launch with “coordinated buzz”
- 27. Use the energy/ideas of the group
- 28. Empower them to createSource: www.tomamawithlove.org
- 30. People like free stuff
- 31. Share Ownership
- 32. Easy to connect to events
- 34. Easy to share in many places
- 35. Tell the full story
- 36. Empowers those without a voice
- 38. Thank You Ash Shepherd Project Strategist ashs@npowernw.org NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @NPTech_Ash