Social Media 101
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What it is and why it's important
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Social Media 101
- 1. Social Media 101What It Is & Why It’s Important
- 2. Road Map What is social media? Why is it important? Things to keep in mind Q&A
- 3. NPower Northwest Vision A thriving community with high performing nonprofits. Mission To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
- 4. Introductions Presenter Ash Shepherd Project Strategist NPower Northwest Moderator Mandi Moshay Community Engagement Coordinator NPower Northwest
- 5. Poll Primary role representing here today?
- 6. Poll Why are you interested in topic?
- 7. Social Media What’s it all about?
- 8. Definition Any tool that uses the internet to facilitate conversations
- 9. Key Differences Shift from Monologue Conversation
- 10. Key Differences Happens in real-time Flickr | Kodak Agafa
- 12. Key Differences Online & mobile
- 13. Major Implications Shift in ownership of content/message
- 14. Major Implications Shift in power from traditional media sources
- 15. Major Implications New communication channel to integrate Image | www.attribution101.com
- 16. Social Media is Not Just Facebook & Twitter
- 18. Nonprofit Context 11,196 participants All sizes of org Broad spectrum Jan & Feb of 2011
- 19. Nonprofit Context Using at least one commercial social metwork Source | NonpropfitSocialNetworkSurvey.com
- 20. Nonprofit Context Platform use Source | NonpropfitSocialNetworkSurvey.com
- 21. The Big Four
- 22. Facebook 800 million active users 2 billion posts are liked & commented/day 7 million+ apps & websites integrated Source: www.facebook.com/press/info.php?statistics
- 23. Twitter 460,000: Avg # new accounts/day in Mar 2011 1 week = 1 billion tweets 182% increase in mobile users (Mar ’10-’11) Source: blog.twitter.com/2011/03/numbers.html
- 24. LinkedIn 97 million monthly visitors (40 million US) Growth - nearly 1 new member/second Newly added nonprofit focus Source: www.quantcast.com
- 25. YouTube 3 billion videos viewed/day Broad demographic base 18-54 17 million: connect to at least 1 social account Source: www.youtube.com/t/press_statistics
- 26. Honorable Mentions Blogs & Flickr
- 27. Poll Number of platforms for org?
- 28. Questions
- 29. Social Media Why Does It Matter?
- 30. The Conversation is Happening
- 31. Engagement is The New Standard
- 32. Cultural Shift in Communication Trends
- 33. The Potential To create relationships
- 34. The Potential To tell your story
- 35. The Potential To let others tell the story
- 36. The Potential To redefine your “community”
- 37. The Potential To drive offline action
- 38. Social Media Things To Keep In Mind
- 39. Things To Keep In Mind Be authentic in willingness to engage Flickr | escuchoelecodetuvoz
- 40. Poll Org’s willingness to engage in conversation?
- 41. Things To Keep In Mind Not a silver bullet
- 42. Things To Keep In Mind Failure to plan is planning to fail
- 43. Things To Keep In Mind Boring offline means boring online Credit sxc.hu |roxinasz
- 44. Take Aways Communication has changed, for good ONE of many channels to use The potential is enormous Always a work in progress
- 45. Webinar Series Social Media: Getting Started Social Media: Keeping Momentum
- 46. Thank You Ash Shepherd Project Strategist ashs@npowernw.org Twitter: @NPTech_Ash NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw
Editor's Notes
- NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good. When you work with us, you understand all your options and can move forward with an approach that you are confident makes most sense for your organization, in terms of both impact and cost. Check out our website at www.npowernw.org to learn more about what we do and how we work.