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2011 IAHI Membership SurveyKey Findings & Results August 2011
2011 IAHI Membership Survey Objectives Gain better understanding of IAHI member perspectives on:  Satisfaction With IAHI Performance Priorities for IAHI Owner Support Current Economic Environment and Hotel Performance Key IAHI Strategic Issues Member IAHI Involvement © IAHI Owners’ Association 2011 Member Survey
Membership Survey Methodology Survey targeted entire IAHI membership IAHI sent out online survey link in late May Deadline for responses was late May, extended to early June Response was highest ever: Response provided 4% margin of error at 95% confidence level Individual questions analyzed separately, partial surveys included in analysis © IAHI Owners’ Association 2011 Member Survey
Respondents representative of IAHI membership Distribution Of Members and Respondents By Region 3091 Total Member Hotels Asia Pacific    0% 1%Asia Pacific  477 Members* Latin America 1% 2%Latin America Australasia Australasia Canada Canada Mexico Mexico EMEA EMEA United States United States ,[object Object],Other - Q1: “What is your region?” * Total open hotels: 4380; Total Member hotels: 3091 © IAHI Owners’ Association 2011 Member Survey
All Brands were well represented Distribution Of Respondents By IHG Brand 3091 Total Member Hotels 0% 477 Members* * Number of members responding to this question. © IAHI Owners’ Association 2011 Member Survey
82% of respondents were Owners  Role With IHG Hotels Owner and Use Third Party Services Third Party Management Co. (Not Owner) GM or Other Manager (Not Owner) Owner Only Owner and Serve as GM Owner, Manage Hotels and Provide Third Party Services Other - Q3: “Please select which of the following best describes your role” © IAHI Owners’ Association 2011 Member Survey
65% of respondents are involved as Members only Respondents by Involvement with IAHI  Officer Involvement Global Board Involvement Country Committee Involvement (EMEA Only) Committee Involvement Ambassador Involvement (U.S. Only) Member Only Involvement - Q1: “How do you currently participate in the IAHI?” © IAHI Owners’ Association 2011 Member Survey
2011 IAHI Member Survey Key Findings Summary Economic Environment Member hotels are performing much better and Owners are optimistic, thinking that financial performance will return to pre-recession levels in next 1-2 years. Member Satisfaction Members are much more satisfied with IAHI support, increasing from 64% to 79% Top 2 box, possibly partly due to the improvement of hotel performance.  In particular, Owners are more satisfied with support of owner financial performance and guest experience. Owner Support Owners are now more focused on growth than on debt service. Two-thirds of Owners satisfied with results of Holiday Inn relaunch. Owner Involvement with IAHI & IHG Members are excited about 2011 Celebrate Service and employing Green Practices.   Many IAHI members want to increase their level of IAHI involvement, with particular interest in serving on an IAHI Committee. © IAHI Owners’ Association 2011 Member Survey
Key Findings – Economic Environment Member hotels are performing much better than 2010 and Owners are optimistic, thinking that financial performance will return to pre-recession levels in next one to two years. IAHI Members are doing much better than a year ago; half of Owners have made successful recovery or are well on the way Ability to service debt has also improved dramatically with 75% able to service debt for most or all hotels Many Members think return to pre-recession financial performance is still one to two years away 83% of Members were very or fairly optimistic regarding the next 12 months © IAHI Owners’ Association 2011 Member Survey
IAHI Members are doing much better than a year ago; Half of Owners have made successful recovery or well on way Q: How is your business doing in the current economic environment? Up 104% from 24% to 49%* 2011 2010 *Based on Top 2 Satisfaction Ratings © IAHI Owners’ Association 2011 Member Survey
Ability to service debt has also improved dramatically with 75% able to service debt for most or all hotels Q: Do your hotels generate enough cash flow to support debt service and capital improvements? Up 29% from 58% to 75%* 2011 2010 *Based on Top 2 Satisfaction Ratings © IAHI Owners’ Association 2011 Member Survey
Many Members think return to pre-recession financial performance is still 1-2 years away Q: How long do you think it will take to hit pre-recession financial performance? 2011 2010 © IAHI Owners’ Association 2011 Member Survey
83% of Members very or fairly optimistic regarding next 12 months Q: How optimistic are you regarding the next 12 months? 2011 2010 © IAHI Owners’ Association 2011 Member Survey
Key Findings – Member Satisfaction IAHI Internal Use Only - Proprietary and Confidential Members are much more satisfied with IAHI support, increasing from 64% to 79% Top 2 box, possibly partly due to the improvement of hotel performance.  In particular, Owners are more satisfied with support of owner financial performance and guest experience. Overall IAHI member satisfaction increased from 64% (Top 2 Box) in 2010 to 79% in 2011 IAHI Members much more satisfied with IAHI support of owner financial performance and guest experience Two-thirds of IAHI Members are very satisfied or satisfied with IAHI advocacy to IHG and to industry Two-thirds of IAHI members feel their voice is heard by IAHI leadership
Overall IAHI member satisfaction increased from 64% (Top 2 Box) in 2010 to 79% in 2011 Q: How satisfied are you with the overall performance of the IAHI? N/A Dissatisfied Not Very Satisfied Somewhat Satisfied Satisfied 79% Top 2 Box 64% Top 2 Box Very Satisfied © IAHI Owners’ Association 2011 Member Survey
2/3 of IAHI Members are very satisfied or satisfied with IAHI advocacy to IHG Q: How satisfied are you with IAHI’s advocacy on your behalf with respect to IHG? Up 16% from 56% in 2010* *Based on Top 2 Satisfaction Ratings © IAHI Owners’ Association 2011 Member Survey
2/3 of IAHI Members are very satisfied or satisfied with IAHI advocacy to industry Q: How satisfied are you with IAHI’s advocacy on your behalf at the industry level? Up 15% from 59% in 2010* *Based on Top 2 Satisfaction Ratings © IAHI Owners’ Association 2011 Member Survey
2/3 of IAHI Members feel their voice is heard by IAHI leadership Q: How satisfied are you that your voice is heard to your IAHI leadership? N/A Dissatisfied Not Very Satisfied Somewhat Satisfied 67% Top 2 Box Satisfied Very Satisfied New question for 2011 survey © IAHI Owners’ Association 2011 Member Survey
Most important IAHI Member offerings relate to IHG interaction followed by networking, education, and communications Q: Please rate the importance of the following existing or potential IAHI offerings. Ratings based on these categories: Very important, Important, Somewhat Important, Not Important”.Graph displays only “Very Important” ratings. © IAHI Owners’ Association 2011 Member Survey
Key Findings – Owner Support IAHI Internal Use Only - Proprietary and Confidential Owners are now more focused on growth than on debt service.Two-thirds of Owners are satisfied with results of the Holiday Inn relaunch. Top Owner challenges remain occupancy, room rates, and cash flow.  However, compared to 2010, owners more focused on growth and than on servicing debt and refinancing 67% of IAHI Holiday Inn & Holiday Inn Express Owners are very satisfied or satisfied with Holiday Inn relaunch
Top challenges remain occupancy, room rates and cash flow. Compared to 2010, Owners more focused on growth than on servicing debt and refinancing Q: Please rate each of the following challenges you face today. Up more than 10% since 2010 Down more than 10% since 2010 Ratings based on these categories: Very important, Important, Somewhat Important, Not Important”.Graph displays only “Very Important” ratings. © IAHI Owners’ Association 2011 Member Survey
67% of Holiday Inn & HI Express Owners are very satisfied or satisfied with Holiday Inn relaunch Q: How satisfied are you with the results of the Holiday Inn relaunch? Of Holiday Inn owners, 3% responded they have not completed re-launch. © IAHI Owners’ Association 2011 Member Survey
Key Findings –Involvement with IHG and IAHI IAHI Internal Use Only - Proprietary and Confidential Many IAHI members want to increase their level of IAHI involvement. 37% would like to increase their level of IAHI involvement.   Of those, 78% would like to serve on a committee and 27% would like to be appointed to a Board position. IAHI Members are very interested in participating in Green Engage 2.0, IHG’s program to reduce energy costs and create sustainable hotel practices. 64% plan to enroll in Green Engage 2.0 versus 39% who used Green Engage v1.0  87% are interested in employing green practices Members were excited about 2011 Celebrate Service, a program fostered by IAHI in partnership with IHG to recognize the contributions of those who deliver guest service in their hotels. Over 2/3 of Members participated in Celebrate Service, and of those who did, 75% were very satisfied or satisfied. IAHI Members planning to participate in Celebrate Service rose from 50% in 2010 to 65% in 2011.
Over 2/3 of Members participated in Celebrate Service.  Of those who did, 75% were very satisfied or satisfied Q: Did you participate in the Celebrate Service Program in 2010? How satisfied were you? Dissatisfied N/A Not Very Satisfied No Very Satisfied Somewhat Satisfied Yes Satisfied © IAHI Owners’ Association 2011 Member Survey
IAHI Members planning to participate in Celebrate Service went up from 50% in 2010 to 65% in 2011 Q: Do you plan to participate in the Celebrate Service program in 2011? 2011 2010 © IAHI Owners’ Association 2011 Member Survey
IAHI Members are very interested in participating in Green Engage 2.0 (64% versus 39% in v1.0) and in employing green practices (87%) Q: Please answer the following questions with respect to the Green Engage program. High number of members plan to begin participating in Green Engage 2.0 Graph reflects “Yes” answers. © IAHI Owners’ Association 2011 Member Survey
Many Members would like to increase their level of IAHI involvement.  Of those, 78% would like to be on a committee. Q: How much would you like to be involved with the IAHI?Q: In what ways would you like to be involved with the IAHI? Desired Level of IAHI Involvement Ways Wish to Be More Involved Be Less Involved Get More Involved (same as 2010) Up from 64% in 2010 Like Current Level © IAHI Owners’ Association 2011 Member Survey

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2011 iahi membership survey final fixed

  • 1. 2011 IAHI Membership SurveyKey Findings & Results August 2011
  • 2. 2011 IAHI Membership Survey Objectives Gain better understanding of IAHI member perspectives on: Satisfaction With IAHI Performance Priorities for IAHI Owner Support Current Economic Environment and Hotel Performance Key IAHI Strategic Issues Member IAHI Involvement © IAHI Owners’ Association 2011 Member Survey
  • 3. Membership Survey Methodology Survey targeted entire IAHI membership IAHI sent out online survey link in late May Deadline for responses was late May, extended to early June Response was highest ever: Response provided 4% margin of error at 95% confidence level Individual questions analyzed separately, partial surveys included in analysis © IAHI Owners’ Association 2011 Member Survey
  • 4.
  • 5. All Brands were well represented Distribution Of Respondents By IHG Brand 3091 Total Member Hotels 0% 477 Members* * Number of members responding to this question. © IAHI Owners’ Association 2011 Member Survey
  • 6. 82% of respondents were Owners Role With IHG Hotels Owner and Use Third Party Services Third Party Management Co. (Not Owner) GM or Other Manager (Not Owner) Owner Only Owner and Serve as GM Owner, Manage Hotels and Provide Third Party Services Other - Q3: “Please select which of the following best describes your role” © IAHI Owners’ Association 2011 Member Survey
  • 7. 65% of respondents are involved as Members only Respondents by Involvement with IAHI Officer Involvement Global Board Involvement Country Committee Involvement (EMEA Only) Committee Involvement Ambassador Involvement (U.S. Only) Member Only Involvement - Q1: “How do you currently participate in the IAHI?” © IAHI Owners’ Association 2011 Member Survey
  • 8. 2011 IAHI Member Survey Key Findings Summary Economic Environment Member hotels are performing much better and Owners are optimistic, thinking that financial performance will return to pre-recession levels in next 1-2 years. Member Satisfaction Members are much more satisfied with IAHI support, increasing from 64% to 79% Top 2 box, possibly partly due to the improvement of hotel performance. In particular, Owners are more satisfied with support of owner financial performance and guest experience. Owner Support Owners are now more focused on growth than on debt service. Two-thirds of Owners satisfied with results of Holiday Inn relaunch. Owner Involvement with IAHI & IHG Members are excited about 2011 Celebrate Service and employing Green Practices. Many IAHI members want to increase their level of IAHI involvement, with particular interest in serving on an IAHI Committee. © IAHI Owners’ Association 2011 Member Survey
  • 9. Key Findings – Economic Environment Member hotels are performing much better than 2010 and Owners are optimistic, thinking that financial performance will return to pre-recession levels in next one to two years. IAHI Members are doing much better than a year ago; half of Owners have made successful recovery or are well on the way Ability to service debt has also improved dramatically with 75% able to service debt for most or all hotels Many Members think return to pre-recession financial performance is still one to two years away 83% of Members were very or fairly optimistic regarding the next 12 months © IAHI Owners’ Association 2011 Member Survey
  • 10. IAHI Members are doing much better than a year ago; Half of Owners have made successful recovery or well on way Q: How is your business doing in the current economic environment? Up 104% from 24% to 49%* 2011 2010 *Based on Top 2 Satisfaction Ratings © IAHI Owners’ Association 2011 Member Survey
  • 11. Ability to service debt has also improved dramatically with 75% able to service debt for most or all hotels Q: Do your hotels generate enough cash flow to support debt service and capital improvements? Up 29% from 58% to 75%* 2011 2010 *Based on Top 2 Satisfaction Ratings © IAHI Owners’ Association 2011 Member Survey
  • 12. Many Members think return to pre-recession financial performance is still 1-2 years away Q: How long do you think it will take to hit pre-recession financial performance? 2011 2010 © IAHI Owners’ Association 2011 Member Survey
  • 13. 83% of Members very or fairly optimistic regarding next 12 months Q: How optimistic are you regarding the next 12 months? 2011 2010 © IAHI Owners’ Association 2011 Member Survey
  • 14. Key Findings – Member Satisfaction IAHI Internal Use Only - Proprietary and Confidential Members are much more satisfied with IAHI support, increasing from 64% to 79% Top 2 box, possibly partly due to the improvement of hotel performance. In particular, Owners are more satisfied with support of owner financial performance and guest experience. Overall IAHI member satisfaction increased from 64% (Top 2 Box) in 2010 to 79% in 2011 IAHI Members much more satisfied with IAHI support of owner financial performance and guest experience Two-thirds of IAHI Members are very satisfied or satisfied with IAHI advocacy to IHG and to industry Two-thirds of IAHI members feel their voice is heard by IAHI leadership
  • 15. Overall IAHI member satisfaction increased from 64% (Top 2 Box) in 2010 to 79% in 2011 Q: How satisfied are you with the overall performance of the IAHI? N/A Dissatisfied Not Very Satisfied Somewhat Satisfied Satisfied 79% Top 2 Box 64% Top 2 Box Very Satisfied © IAHI Owners’ Association 2011 Member Survey
  • 16. 2/3 of IAHI Members are very satisfied or satisfied with IAHI advocacy to IHG Q: How satisfied are you with IAHI’s advocacy on your behalf with respect to IHG? Up 16% from 56% in 2010* *Based on Top 2 Satisfaction Ratings © IAHI Owners’ Association 2011 Member Survey
  • 17. 2/3 of IAHI Members are very satisfied or satisfied with IAHI advocacy to industry Q: How satisfied are you with IAHI’s advocacy on your behalf at the industry level? Up 15% from 59% in 2010* *Based on Top 2 Satisfaction Ratings © IAHI Owners’ Association 2011 Member Survey
  • 18. 2/3 of IAHI Members feel their voice is heard by IAHI leadership Q: How satisfied are you that your voice is heard to your IAHI leadership? N/A Dissatisfied Not Very Satisfied Somewhat Satisfied 67% Top 2 Box Satisfied Very Satisfied New question for 2011 survey © IAHI Owners’ Association 2011 Member Survey
  • 19. Most important IAHI Member offerings relate to IHG interaction followed by networking, education, and communications Q: Please rate the importance of the following existing or potential IAHI offerings. Ratings based on these categories: Very important, Important, Somewhat Important, Not Important”.Graph displays only “Very Important” ratings. © IAHI Owners’ Association 2011 Member Survey
  • 20. Key Findings – Owner Support IAHI Internal Use Only - Proprietary and Confidential Owners are now more focused on growth than on debt service.Two-thirds of Owners are satisfied with results of the Holiday Inn relaunch. Top Owner challenges remain occupancy, room rates, and cash flow. However, compared to 2010, owners more focused on growth and than on servicing debt and refinancing 67% of IAHI Holiday Inn & Holiday Inn Express Owners are very satisfied or satisfied with Holiday Inn relaunch
  • 21. Top challenges remain occupancy, room rates and cash flow. Compared to 2010, Owners more focused on growth than on servicing debt and refinancing Q: Please rate each of the following challenges you face today. Up more than 10% since 2010 Down more than 10% since 2010 Ratings based on these categories: Very important, Important, Somewhat Important, Not Important”.Graph displays only “Very Important” ratings. © IAHI Owners’ Association 2011 Member Survey
  • 22. 67% of Holiday Inn & HI Express Owners are very satisfied or satisfied with Holiday Inn relaunch Q: How satisfied are you with the results of the Holiday Inn relaunch? Of Holiday Inn owners, 3% responded they have not completed re-launch. © IAHI Owners’ Association 2011 Member Survey
  • 23. Key Findings –Involvement with IHG and IAHI IAHI Internal Use Only - Proprietary and Confidential Many IAHI members want to increase their level of IAHI involvement. 37% would like to increase their level of IAHI involvement. Of those, 78% would like to serve on a committee and 27% would like to be appointed to a Board position. IAHI Members are very interested in participating in Green Engage 2.0, IHG’s program to reduce energy costs and create sustainable hotel practices. 64% plan to enroll in Green Engage 2.0 versus 39% who used Green Engage v1.0 87% are interested in employing green practices Members were excited about 2011 Celebrate Service, a program fostered by IAHI in partnership with IHG to recognize the contributions of those who deliver guest service in their hotels. Over 2/3 of Members participated in Celebrate Service, and of those who did, 75% were very satisfied or satisfied. IAHI Members planning to participate in Celebrate Service rose from 50% in 2010 to 65% in 2011.
  • 24. Over 2/3 of Members participated in Celebrate Service. Of those who did, 75% were very satisfied or satisfied Q: Did you participate in the Celebrate Service Program in 2010? How satisfied were you? Dissatisfied N/A Not Very Satisfied No Very Satisfied Somewhat Satisfied Yes Satisfied © IAHI Owners’ Association 2011 Member Survey
  • 25. IAHI Members planning to participate in Celebrate Service went up from 50% in 2010 to 65% in 2011 Q: Do you plan to participate in the Celebrate Service program in 2011? 2011 2010 © IAHI Owners’ Association 2011 Member Survey
  • 26. IAHI Members are very interested in participating in Green Engage 2.0 (64% versus 39% in v1.0) and in employing green practices (87%) Q: Please answer the following questions with respect to the Green Engage program. High number of members plan to begin participating in Green Engage 2.0 Graph reflects “Yes” answers. © IAHI Owners’ Association 2011 Member Survey
  • 27. Many Members would like to increase their level of IAHI involvement. Of those, 78% would like to be on a committee. Q: How much would you like to be involved with the IAHI?Q: In what ways would you like to be involved with the IAHI? Desired Level of IAHI Involvement Ways Wish to Be More Involved Be Less Involved Get More Involved (same as 2010) Up from 64% in 2010 Like Current Level © IAHI Owners’ Association 2011 Member Survey