1.
Retail
Investor Outlook
We asked 1328 retail investors about their
past and future investment considerations
Study conducted in Dec 2022

2.
Stocks are poised for a
significant bounce back
A staggering 53% of retail investors are
considering to buy stocks which leads us
to believe that once bad market news
becomes less prominent the stock market
will snap back rapidly.
Percentages displayed as % of the population

3.
... confidence in the stock
markets’ potential is high
A further indicator in retail investors’
confidence in the stock market is that
stocks and related investments rank at the
top of investment consideration for repeat
investors.
The same cannot be said for crypto, which
is near the bottom of the asset classes
when it comes to repeat investment.
% shown are of the entire population

4.
% shown are only for the latin american population
Latin American men
were crazy about
crypto
But their enthusiasm has cooled with just
22.5% saying they are considering to buy
crypto again in the future.
Oh and Latino’s really don’t like bonds...

5.
% shown are only for the entire population
Home ownership has
declined by 7% in the last 5
years
The study does not show conclusively why
this is the case but we can speculate that
the high interest rates interrupted the
normal cycle of selling properties and then
buying other properties leading to a large
decline in home ownership worldwide.
Other drivers could be the impact of covid,
the rise of digital nomads, forced sales due
to inability to pay for variable interest
mortgage rates,...

6.
% shown are only for the entire population
Home ownership falls off a
cliff after 50
This is driven by Asia and Africa having
very low ownership rates among the +50
bracket.
The study does not show causality but we
can speculate that this may be due to lack
of healthcare or historical poverty
preventing this generation from acquiring
properties in the first place.
Boomers aren’t all that rich after all

7.
% shown are only for the entire population
Precious metals are loved
but not bought
Despite many considering precious metals
such as gold, silver and platinum as an
investment they are not often bought and
held and those who do buy them are not
considering investing more in them.

8.
% shown are only for the entire population
An absolute majority now
outright rejects Crypto as
an investment
While only 24% of people have invested in
crypto so far, there is an absolute majority
(51%) says they never will. That leaves the
potential buyer pool of crypto investors at
25% of the worlds population.
A tough sell though as 30,05% of the
worlds population is not investing in any
asset class currently.

9.
% shown are only for the entire population
But Crypto is still in
play with first-time
investors
Stocks are the most considered, then
homes, precious metals and surprisingly
Altcoins.

10.
% shown are only for the entire population
Bond ownership has
declined by 4% worldwide
despite increased interest
rates
Guys don’t seem to dig bonds as a solid
4% of male bond owners shifted from
bonds into other assets over the past
years.
As bonds rank low in consideration as a
bear market investment (9,81%)
presumably, the fear of defaults outweigh
the higher interest rates

11.
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12.
World - Current ownership by gender
Male Female
Stocks 34,25% 25,08%
ETFs 21,10% 11,45%
Mutual funds 15,07% 13,13%
Pension plan 18,08% 21,89%
Precious metals 6,03% 5,05%
Bonds 10,96% 10,77%
Home ownership 10,68% 16,50%
Rental property 6,16% 5,05%
Maincoin 25,07% 11,62%
Altcoin 15,9% 6,2%
100% 75% 50% 25% 0 25% 50% 75% 100%

13.
Asia Pacific - Current ownership by gender
Male Female
Stocks 37,25% 22,58%
ETFs 21,57% 11,29%
Mutual fund 7,84% 6,45%
Pension plan 17,65% 17,74%
Precious metals 0,0% 6,45%
Bonds 3,92% 9,68%
Home Ownership 11,76% 9,68%
Rentals 3,92% 14,52%
Maincoin 20% 16,13%
Altcoin 13,7% 8,06%
100% 75% 50% 25% 0 25% 50% 75% 100%

14.
Europe - Current ownership by gender
Male Female
Stocks 29,90% 16,17%
ETFs 20,58% 5,96%
Mutual fund 6,11% 1,70%
Pension plan 17,68% 25,96%
Precious metals 7,07% 7,23%
Bonds 3,92% 9,68%
Home Ownership 7,40% 15,74%
Rentals 6,43% 4,68%
Maincoin 21,54% 7,66%
Altcoin 14,1% 5,95%
100% 75% 50% 25% 0 25% 50% 75% 100%

15.
Latin America - Current ownership by gender
Male Female
Stocks 35,29% 14,29%
ETFs 17,65% 7,14%
Mutual fund 5,88% 14,29%
Pension plan 11,76% 7,14%
Precious metals 11,76% 0,00%
Bonds 0,00% 0,00%
Home Ownership 11,76% 7,14%
Rentals 0,00% 7,14%
Maincoin 47,06% 21,43%
Altcoin 11,76% 14,2%
100% 75% 50% 25% 0 25% 50% 75% 100%

16.
Middle East - Current ownership by gender
Male Female
Stocks 42,11% 37,50%
ETFs 26,32% 0,00%
Mutual fund 15,79% 0,00%
Pension plan 21,05% 0,00%
Precious metals 10,53% 12,50%
Bonds 10,53% 12,50%
Home Ownership 10,53% 12,50%
Rentals 5,26% 0,00%
Maincoin 21,05% 12,50%
Altcoin 15,7% 12,5%
100% 75% 50% 25% 0 25% 50% 75% 100%

17.
North America - Current ownership by gender
Male Female
Stocks 36,75% 35,94%
ETFs 22,61% 16,59%
Mutual fund 27,21% 24,88%
Pension plan 17,31% 19,35%
Precious metals 5,30% 2,30%
Bonds 15,19% 14,29%
Home Ownership 12,72% 19,82%
Rentals 5,30% 3,23%
Maincoin 29,68% 11,98%
Altcoin 17,3% 4,6%
100% 75% 50% 25% 0 25% 50% 75% 100%

18.
Consideration to invest by current ownership
Holding Not Holding
Stocks 5,1% 27,9%
ETFs 2,7% 27,1%
Mutual funds 20,0% 8,8%
Pension plan 28,9% 6,9%
Precious metals 2,0% 45,2%
Bonds 18,3% 9,3%
Home ownership 35,5% 14%
Rental property 32% 7,2%
Maincoin 7,4% 10,2%
Altcoin 4,4% 14,6%
100% 75% 50% 25% 0 25% 50% 75% 100%

19.
Ownership in the last 5 years by gender
Male Female
Stocks 40,96% 31,65%
ETFs 22,74% 13,47%
Mutual funds 18,36% 15,82%
Pension plan 19,73% 22,90%
Precious metals 7,95% 6,06%
Bonds 14,79% 10,94%
Home ownership 18,08% 22,90%
Rental property 8,08% 4,88%
Maincoin 34,38% 17%
Altcoin 23,56% 11,62%
100% 75% 50% 25% 0 25% 50% 75% 100%

20.
Outright dismissal as investment by gender
Rollup: Will never buy (again) Holders Not Holding
Stocks 0,8% 11,2%
ETFs 0,4% 8,6%
Mutual funds 1,6% 7,4%
Pension plan 1,1% 8,5%
Precious metals 2% 11,8%
Bonds 1,7% 8,3%
Home ownership 1,4% 2%
Rental property 1,3% 9,1%
Maincoin 0,3% 44,5%
Will never buy (again) 0,5% 54,3%
100% 75% 50% 25% 0 25% 50% 75% 100%

21.
Consideration to invest by gender
Male Female
Stocks 56,30% 48,82%
ETFs 31,51% 24,07%
Mutual funds 24,52% 22,39%
Pension plan 16,44% 23,06%
Precious metals 31,23% 26,77%
Bonds 23,97% 23,06%
Home ownership 24,93% 31,99%
Rental property 15,89% 15,49%
Maincoin 28,21% 14,14%
Altcoin 28,21% 14,15%
100% 75% 50% 25% 0 25% 50% 75% 100%

22.
Considerationtoinvestforthefirst-time
Considered Notunderconsideration
Stocks 18,8% 31,3%
ETFs 8,6% 41,4%
Mutualfunds 8,3% 41,7%
Pensionplan 6,9% 43,1%
Preciousmetals 13,9% 36,1%
Bonds 9,3% 40,7%
Homeownership 14,7% 35,3%
Rentalproperty 7,3% 42,7%
Maincoin 7,8% 65,7%
Altcoin 12,7% 69,1%
100% 75% 50% 25% 0 25% 50% 75% 100%

23.
Consideration of past owners to invest again
Considered Not under consideration
Stocks 39,7% 10,3%
ETFs 37,9% 12,1%
Mutual funds 28,7% 21,3%
Pension plan 20,1% 29,9%
Precious metals 22,9% 27,1%
Bonds 28,4% 21,6%
Home ownership 11,6% 38,4%
Rental property 14,8% 35,2%
Maincoin 14% 12,5%
Altcoin 9,1% 9%
100% 75% 50% 25% 0 25% 50% 75% 100%

24.
Consideration of current owners to invest again
Considered Not under consideration
Stocks 25% 5,1%
ETFs 28,3% 11,7%
Mutual funds 30% 20%
Pension plan 21,1% 28,9%
Precious metals 25% 25%
Bonds 31,7% 18,3%
Home ownership 14,5% 35,5%
Rental property 18% 32%
Maincoin 11,6% 7,4%
Altcoin 14,6% 4,4%
100% 75% 50% 25% 0 25% 50% 75% 100%

25.
Consideration to add to their investment portfolio
Non-owners consideration to invest Considered Not under consideration
Stocks 27
,9% 42%
ETFs 9,2% 40,8%
Mutual funds 8,8% 41,2%
Pension plan 21,1% 28,9%
Precious metals 14% 36%
Bonds 9,3% 40,7%
Home ownership 14,5% 35,5%
Rental property 7
,2% 42,8%
Maincoin 10,2% 70,8%
Altcoin 7
,2% 73,8%
100% 75% 50% 25% 0 25% 50% 75% 100%

26.
Dismissed outright as a potential investment by gender
Global - Dismissal as a potential investment Male Female
Stocks 10,27% 13,97%
ETFs 12,60% 16,84%
Mutual funds 13,29% 12,96%
Pension plan 16,71% 10,77%
Precious metals 20,96% 24,41%
Bonds 15,48% 14,81%
Home ownership 4,11% 3,70%
Rental property 16,85% 17,68%
Maincoin 39,86% 50,67%
Altcoin 49,86% 60,77%
100% 75% 50% 25% 0 25% 50% 75% 100%

27.
Dismissedoutrightasaninvestmentbypastownership
Willneverconsidertobuy RecentOwners Neverownedbefore
Stocks 1% 8,9%
ETFs 0,8% 8,7%
Mutual funds 1,5% 7,7%
Pension plan 1,2% 8,6%
Precious metals 2,1% 12%
Bonds 1,4% 8,5%
Home ownership 1,1% 2,2%
Rental property 0,6% 9,2%
Maincoin 0,8% 44%
Altcoin 3,0% 51,8%
100% 75% 50% 25% 0 25% 50% 75% 100%

28.
Mediainquiries:press@horizon65.com
Getthefullstudy
https://horizon65.com/en/retail-investor-outlook-2023
NicolasOverloop
CEO
Dr.AlexanderStraube
ResearchAnalyst