Norman Chorn's bio

1. Dr Norman Chorn
Norman is a strategy and organisation development practitioner who works in Australia, UK, New
Zealand and South Africa. After leaving a leading consulting firm, Norman founded a strategy and
research firm with affiliations in UK and North America.
His work integrates the research from neuroscience with economics and strategy. It addresses:
• Strategy in highly uncertain environments, using various approaches such as scenario planning
and neurostrategy
• Organisation development – designing and developing innovative organisations
• Growth and corporate resilience – achieving growth and adaptation.
Norman has particular skills in developing future strategy and aligning organisations with their cur-
rent and future environments. His integration of neuroscience and strategy principles (neurostrate-
gy) has enabled the development of a range of proprietary techniques and approaches to achieve
an enhancement in organisational performance.
Norman has published widely in his field and has contributed to a range of journals and in-
ternational conferences. His recent book, Strategic Alignment, has received acclaim in the man-
agement and business press and the 2nd edition has just been published. His new book, The Fu-
ture Builders deals with the practices of creating the future and organisational adaptation in uncer-
tain environments. This is due for publication shortly.
He holds visiting and associate appointments with a number of leading Graduate Schools of Man-
agement, including Macquarie University (Australia), the University of Pretoria - GIBS (South
Africa) and Canterbury Graduate School of Management (NZ).
Prior to his consulting career, Norman held a variety of senior Marketing and General Management
positions in the services and manufacturing sectors.
He has a BA (Economics and Sociology) from the University of Cape Town, a Postgraduate Diplo-
ma in Management, an MBA, and PhD from the University of Witwatersrand.
Norman is a member of the global Academy of Brain-based Leadership and an Ambassador for
Thought Leaders Global.
norman.chorn@brainlinkgroup.com | www.brainlinkgroup.com | www.normanchorn.com
e: norman.chorn@brainlinkgroup.com
m: +61 416 239 824
p: +61 2 9999 5412