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KKBOX BeatMatch Sales Kit

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KKBOX 2015全新產品BeatMatch推出,建立品牌廣告主與使用者之間的最大連結為首要指標,目標帶給品牌廣告主最佳的品牌展現體驗。

Publicada em: Negócios
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KKBOX BeatMatch Sales Kit

  1. 1. BeatMatch Copyright © 2015 Paganini Plus Limited All Rights Reserved.
  2. 2. Copyright © 2015 Paganini Plus Limited All Rights Reserved. 2000 MP3 Now Streaming 你怎麼聽音樂? 科技改變聆聽音樂的方式 80’s Walkman 90’s CD Player
  3. 3. 在台灣有 66%的15~34歲音樂消費者使用線上音樂串流平台 他們都使用串流聽音樂! Copyright © 2015 Paganini Plus Limited All Rights Reserved. 資料來源 : Nielsen MI LI Taiwan 2014Q3
  4. 4. Copyright © 2015 Paganini Plus Limited All Rights Reserved. [ 串流音樂是現在最主流的聆聽音樂方式 ]     串流數位音樂平台營收 2014 全球數位音樂收益正式超越實體音樂 資料來源 : IFPI  Digital  Music  Report  2014 數位音樂 68.5億 (美元) 實體音樂 $68.3億 (美元) 42%
  5. 5. Copyright © 2015 Paganini Plus Limited All Rights Reserved. 串流音樂是最新的媒體平台 2015 $10億 (美元)  (預估) $7.82 億 (美元)   資料來源 :Juniper Research - Digital Music – Subscriptions, Ad Revenues Download Services 2015-2020 調研機構預測串流音樂廣告營收持續上漲 2017
  6. 6. 亞洲音樂領導平台 關於KKBOX Copyright © 2015 Paganini Plus Limited All Rights Reserved.
  7. 7. KKBOX 是由一群熱愛技術及音樂的工程師於2004年創立的品牌,獲得超過500家主流及獨立唱片公司的合法授權,擁有2000萬 首曲目,包括最大的亞洲音樂曲庫。KKBOX 目前服務地區包括台灣、日本、香港、新加坡、馬來西亞及泰國,有超過一千萬註 冊用戶及兩百萬付費會員。 KKBOX 致力為音樂愛好者創造最豐富精彩的音樂體驗,並為音樂人及其音樂打造最創新有力的宣傳平台。憑藉著領先的技術與 策略合作夥伴,未來KKBOX將前進更多海外市場,將亞洲線上音樂品牌帶到世界各地。 關於KKBOX Songs Available 歌曲 Premium Members 付費用戶 Registered Users 註冊用戶 亞洲音樂領導平台 Copyright © 2015 Paganini Plus Limited All Rights Reserved.
  8. 8. Copyright © 2015 Paganini Plus Limited All Rights Reserved. 25歲到34歲的重度娛樂族 這群活動力最強、有點閒錢的職場新兵,除了工作以外的應用,他們更喜歡娛樂類型的數位工具,「玩」是他們的生活態度。 根據《天下雜誌》「2015數位生活大調查」顯示,在25到29歲的族群中 近三成(29.7%)使用KKBOX聽音樂,高於整體均值5.8個百分點。 資料來源 :h9p://goo.gl/vZbnKZ KKBOX
  9. 9. Tablet, Desktop, Mobile Tablet Mobile (iOS/Android/Win) Desktop (Win/Mac) KKBOX 支援全平台 Copyright © 2015 Paganini Plus Limited All Rights Reserved.
  10. 10. 年齡 裝置用戶比例 89% Mobile Vs Desktop Age Under17 18~24 25~34 35~44 45~54 Above55 33.2% 13.3% 26.7% 16.4% 7.2% 3.2% KKBOX 使用者輪廓 性別 Gender 51% 49% 11% Copyright © 2015 Paganini Plus Limited All Rights Reserved. 平均播放時間 3/hr Average Play Time
  11. 11. Copyright © 2015 Paganini Plus Limited All Rights Reserved. KKBOX 的服務
  12. 12. 為用戶而生 一切功能皆為了讓您得到更好的聆聽體驗 一起聽 單曲搜尋 名人歌單 自訂歌單 線上精選 Copyright © 2015 Paganini Plus Limited All Rights Reserved.
  13. 13. 10種情境電台 依照您的心情、喜好,提供近廿種曲風的電台 愛運動 派對動物 心靈SPA 工作狂 情歌派 渡假中 咖啡館 微醺夜 小清新 重口味 Copyright © 2015 Paganini Plus Limited All Rights Reserved.
  14. 14. 與名人一起邊聽邊聊 不只可以跟名人一起聽音樂,還可以一起聊天。 共1600名歌手及名人註冊使用KKBOX Hi Copyright © 2015 Paganini Plus Limited All Rights Reserved.
  15. 15. KKBOX 讓你隨時享受音樂
  16. 16. 用音樂,在您的品牌中注入聲音的靈魂 Enjoy Music Copyright © 2015 Paganini Plus Limited All Rights Reserved.
  17. 17. 我想吃早餐,不知道吃什麼好。 上班途中,用KKBOX 聽聽音樂,準備好上班的心情。打開後發現 麥當勞早餐推出了新產品,電子兌換卷讓我知道哪裏有麥當勞!決定了!早餐,就吃麥當勞吧!」 僅為示意圖,而非實際客戶案例 Copyright © 2015 Paganini Plus Limited All Rights Reserved. Image from : 麥當勞
  18. 18. 情人節到了,要給挑選浪漫的音樂還有挑選禮物。打開 KKBOX,正要挑選歌曲時,看到了金莎巧克力的廣告,只要 將KKBOX 置換成金莎主題面板,就能到特定場所領取限定商 品,還有機會與情人在五星級飯店度過浪漫的夜晚。 僅為示意圖,而非實際客戶案例 Copyright © 2015 Paganini Plus Limited All Rights Reserved. Photo Form : 金莎 情人節 來點浪漫的音樂
  19. 19. 今天又刷新了紀錄,正在拉筋要結束今天的晨跑時廣告突然跳出來, 告知黑松FIN有出新的大容量飲料,這次可以補充水分補個夠。 剛好就是我正需要的。 僅為示意圖,而非實際客戶案例 Copyright © 2015 Paganini Plus Limited All Rights Reserved. Image from : 黑松Fin 跑完步,口渴了
  20. 20. •  新增  Under  Armor  範例   •  情境:健身房 健身時想聽有強力節奏的音樂,打開KKBOX,看到Under Armour 健身主題歌單,品牌精選的每 首歌都讓我健身時更有Power! 僅為示意圖,而非實際客戶案例 Image from: Under Armour 健身要聽什麼音樂?KKBOX & Under Armour 告訴你 Copyright © 2015 Paganini Plus Limited All Rights Reserved.
  21. 21. Copyright © 2015 Paganini Plus Limited All Rights Reserved. KKBOX BeatMatch 用音樂將品牌與消費者連結在一起
  22. 22. BeatMatch 使用者輪廓 合作客戶:BOSE Copyright © 2015 Paganini Plus Limited All Rights Reserved. 參與人次 近60萬 活躍聽眾 35萬 平均回訪次數 影片播放數 面板套用數(所有會員) 3 近60萬 40萬
  23. 23. BeatMatch 使用者輪廓 合作客戶:nanoblock Copyright © 2015 Paganini Plus Limited All Rights Reserved. 100萬 UP 活躍聽眾 35萬 平均回訪次數 影片播放數 面板套用數(所有會員) 3 近40萬 35萬 參與人次
  24. 24. Copyright © 2015 Paganini Plus Limited All Rights Reserved. BeatMatch 使用行為洞察 年齡 Under17 18~24 25~34 35~44 45~54 Above55 38.4% 11.7% 27.9% 13.7% 5.8% 2.5% 日 一 二 三 四 五 13.9% 13.7% 13.1% 13.4% 13.6% 18.62% 六 13.41% 週間使用者分佈 0 5 10 15 20 24 每日使用者分佈(小時)
  25. 25. Copyright © 2015 Paganini Plus Limited All Rights Reserved. Welcome page 有音樂的陪伴下,每一個積木都存在獨特的活力
  26. 26. 品牌聚焦影片 觀看品牌影片,讓BOSE 帶你體驗一趟驚奇的聽覺饗宴 Copyright © 2015 Paganini Plus Limited All Rights Reserved. 影片格式:MP4 (H.264) 影片長度 :建議30~45秒以內 影片解析度:720P HD(未壓縮)
  27. 27. Copyright © 2015 Paganini Plus Limited All Rights Reserved. 品牌主題面板 一顆顆nanoblock 積木按鍵,就是將品牌與消費者 最好的溝通方式 面板支援裝置:Smart Phone, Tablet 面板支援系統 :iOS, Android
  28. 28. 品牌主題面板 Copyright © 2015 Paganini Plus Limited All Rights Reserved. iPhone iPad Android Android Tablet
  29. 29. 品牌歌單( Web Player / Mobile) Copyright © 2015 Paganini Plus Limited All Rights Reserved. 每個品牌都專屬的故事,就用音樂來和消費者產生深層的共鳴 圖片格式:JPG, PNG 圖片尺寸 :600 X 600 曲目限制 :10首以內 歌單介紹:客戶決定,100字內 歌單標題:客戶決定,10字內
  30. 30. 全版展示型廣告 Copyright © 2015 Paganini Plus Limited All Rights Reserved. 圖片格式:JPG, PNG 圖片尺寸:960 X 1380 (mobile),1536 X 1536 (tablet) 檔案大小:1024KB 可外部連結
  31. 31. 浮動式廣告 Copyright © 2015 Paganini Plus Limited All Rights Reserved. 圖片格式:JPG, PNG 圖片尺寸:640 X 100 (mobile),1280 X 200 (tablet) 檔案大小:500KB 可外部連結
  32. 32. Copyright © 2015 Paganini Plus Limited All Rights Reserved. 案例分享
  33. 33. Copyright © 2015 Paganini Plus Limited All Rights Reserved. BOSE 好聲音只為你而生 音樂,不僅是生活的一部分,還是 滋潤生活的養分。我們將BOSE 與 KKBOX 做到大幅度的結合,期盼在 使用者心中留下最舒適又鮮明的印 象。
  34. 34. Copyright © 2015 Paganini Plus Limited All Rights Reserved. nanoblock 微積木樂趣無窮 每一個積木堆砌出來的想像無限大, 一如在音樂的世界中,被無限旋律 包覆著的世界一樣。我們希望帶給 品牌更多與音樂連結的可能,一同 堆砌我倆聚焦的景色。
  35. 35. Copyright © 2015 Paganini Plus Limited All Rights Reserved. 台新銀行 女人心女聲音 體貼女性、了解女性的銀行,想 透過聲音傳達女性獨立自我與堅 強的態度,透過KKBOX 傳遞聲 音,令更多的女性,感受到銀行 所帶來的體貼與溫柔。
  36. 36. Copyright © 2015 Paganini Plus Limited All Rights Reserved. Fitty 運動是為了更好的自己 只有超越自己,才能迎向更好的 自己。音樂與運動,已成為一種 生活態度,一種人們追求潮流並 且為自己過得更好的積極態度。
  37. 37. Copyright © 2015 Paganini Plus Limited All Rights Reserved. 全力以赴的精彩時刻 我們用聲音應援妳,讓妳元氣滿 滿,充滿魅力。換上自信的妝容, 經由輕快的音樂,妳無時無刻能 量滿載,妳,活著每一瞬間都精 彩。 LANEIGE
  38. 38. 品牌加值方案 如果,您期望音樂可以跟品牌有更深度的結合 Brand x KKBOX Copyright © 2015 Paganini Plus Limited All Rights Reserved.
  39. 39. 品牌加值方案 我們提供幾個不同的方案 KKBOX 自有媒體的行銷宣傳 每月發行量達6萬本的音樂誌 每兩個月一場的Live演唱會與線上直播 Copyright © 2015 Paganini Plus Limited All Rights Reserved.
  40. 40. 異業合作案例:Agnes b 品牌主題歌單 音樂誌 品牌主題內容報導 Website Mobile Copyright © 2015 Paganini Plus Limited All Rights Reserved.
  41. 41. Enjoy Music 我們期望,品牌就像是用音樂說故事一樣 讓我們用音樂,替您的品牌說出精彩的故事 Copyright © 2015 Paganini Plus Limited All Rights Reserved.
  42. 42. Thanks! Copyright © 2015 Paganini Plus Limited All Rights Reserved.

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